Project
Proposed installation of a mini-mart at the Broadway/Taft Shell station, opposed by the Upper Broadway Neighborhood Coalition, a group formed specifically to fight the proposal.
5755 Broadway at Taft Avenue (Shell station)
Shell Oil proposed building a mini-market at its Broadway and Taft Avenue gas station, requiring a Major Variance from the Planning Commission. Neighbors had written more than 100 letters opposing the project.
Shell Oil formally withdrew its mini-market application after strong neighborhood opposition and Planning Commission rejection. Shell cited both neighborhood opposition and economic conditions as reasons for withdrawal.
Shell Oil Company retained representative Mitch Hardin to pursue approval for a revised mini-mart proposal at the Shell station at Taft and Broadway, after the Planning Commission denied a previous use permit application in November 1986.
Applicant requested approval to expand the interior of the existing Shell Station by removing interior walls to 'enlarge the cashier's area.' RCPC proposed conditions to prevent mini-mart conversion. The Major Variance application was withdrawn at the September 6 Planning Commission meeting; City would re-notice under Design Review procedures.
Proposed installation of a mini-mart at the Broadway/Taft Shell station, opposed by the Upper Broadway Neighborhood Coalition, a group formed specifically to fight the proposal.
“a similar proposal was turned down about six years ago because of Neighborhood opposition”1986_10 - news report background
“Neighbors have written more than 100 letters opposing the project.”1986_10 - RCPC meeting agenda item
“Confronted with strong Neighbourhood opposition and lack of Planning Commission approval for its mini-market plans at the Broadway/Taft Shell station, Shell Oil formally withdrew its application from the City planning process.”1986_12 - news report
“Organized Neighbourhood opposition convinced the City and Shell Oil that this proposal was inappropriate for this location and was not wanted by residents”1986_12 - Ted Radosevich, neighbor organizer
“CAMA's Board of Directors voted to oppose the proposed conversion of a house on Monroe Street into a law office because there is a shortage of housing in Rockridge and plentiful office space available in Oakland. The Board also voted to oppose conversion of the Shell station at Broadway and Taft Avenues to a mini—mart.”1988_04 - CAMA Report