7mentions
2022first mention
2023last mention
withdrawn abandonedfinal signal
Summary
A letter to the editor corrects attribution for the community campaign that defeated a proposed Home Depot at the vacant lot at 5050 Broadway (corner of Broadway and Pleasant Valley). Four community groups were involved: Upper Broadway Advocates (UBA), Piedmont Avenue Neighborhood Improvement League (PANIL), Housing Action Coalition, and RCPC. The site is now required to be majority housing under the Housing Element, and advocacy groups continue to promote affordable housing there.
commercialopposedhighwithdrawn-abandoned
Site group: Rockridge Shopping Center / The Ridge site
Broadway and Pleasant Valley Ave (Shops at the Ridge site)
Aliases
Home Depot / Broadway & 51st (Shops at the Ridge)Home Depot at the Ridge (Broadway/Pleasant Valley)The Ridge / 5050 Broadway housing (former Home Depot site)
Timeline
2022_05Home Depot / Broadway & 51st (Shops at the Ridge)
Home Depot submitted a preliminary application to build a big-box store on the empty lot at Broadway and 51st Street (the 'Shops at the Ridge' site). RCPC sent a letter to developer Terramar Retail Centers opposing the application, arguing it conflicts with community preference for housing, likely violates CC-2 zoning prohibiting building materials sales, and would require a zoning code amendment, General Plan amendment, and full environmental impact report.
opposedin-reviewhigh
Home Depot / Broadway & 51st (Shops at the Ridge)
The Home Depot big-box proposal at Broadway and 51st continues to be a focal issue. New RCPC Chair Casey Farmer explicitly states the proposal 'does not align with the needs nor desires of the community' and confirms the RCPC board will continue to oppose it. The site is described as an 'opportunity site' along with the JCC/Dreyer's site, BART parking lot, and CCA campus.
opposedin-reviewhigh
Home Depot / Broadway & 51st (Shops at the Ridge)
The Home Depot big-box proposal at Broadway and 51st is again referenced by the new Land Use Committee chair Ken Rich as one of several active development issues facing the neighborhood. The site is referred to as 'the recent Home Depot proposal at Broadway and Pleasant Valley.'
opposedin-reviewmedium
Home Depot at the Ridge (Broadway/Pleasant Valley)
Home Depot has filed a pre-application to locate a store at the years-long vacant corner of Broadway and Pleasant Valley (the Ridge site). RCPC sent a strongly worded opposition letter in April 2022; the application is in a queue awaiting assignment to a planner. Community and RCPC strongly oppose and want housing built there instead.
opposedin-reviewhigh
Home Depot at the Ridge (Broadway/Pleasant Valley)
On October 11, the City of Oakland Planning and Building Department issued a Closure Letter finding that the proposed Home Depot is not permitted at the Ridge site under CC-2 zoning because it would sell building materials. The letter also noted that residential use is consistent with CC-2 zoning. Dozens of residents held a 'Yes to Housing, No Home Depot' rally at the site. RCPC, PANIL, UBA, and the Housing Action Coalition are coordinating a community planning process for the site.
opposedrejectedhigh
Home Depot at the Ridge (Broadway/Pleasant Valley)
Home Depot has formally pulled its proposal for the Shops at the Ridge site following community action including a rally and a petition with more than 4,400 signatures. The landowner has not expressed interest in housing. Councilmember Kalb suggests modifying a 2013-approved shopping center plan to add housing on top (4-5 stories) while retaining retail.
neutralwithdrawn-abandonedmedium
The Ridge / 5050 Broadway housing (former Home Depot site)
A letter to the editor corrects attribution for the community campaign that defeated a proposed Home Depot at the vacant lot at 5050 Broadway (corner of Broadway and Pleasant Valley). Four community groups were involved: Upper Broadway Advocates (UBA), Piedmont Avenue Neighborhood Improvement League (PANIL), Housing Action Coalition, and RCPC. The site is now required to be majority housing under the Housing Element, and advocacy groups continue to promote affordable housing there.
supportedapprovedmedium
Quotes
“As you know from the aforementioned survey results, placing 'big box' retail on the site met with strong disapproval from the community. We believe that it is also not compliant with the site's current CC-2 zoning, which prohibits building materials sales.”2022_05 - RCPC letter to Terramar Retail Centers, signed by Leonora Sea and Stuart Flashman
“The widespread view is that the store is too big for the district and simply not needed. The Emeryville Home Depot is less than a 10-minute drive away, and there are two hardware stores and a lumber store nearby.”2022_05 - Editor's introduction to RCPC letter
“The survey makes clear that housing, along with other complementary uses, is the strong, primary desire of our community for this site.”2022_05 - RCPC letter to Terramar Retail Centers
“The current proposal for a Home Depot store does not align with the needs nor desires of the community. The RCPC Board has already sent a letter to the developer (see Rockridge News, May 2022) and to our elected representatives expressing this serious concern, and we will continue to oppose such poor use of this site.”2022_06 - Message from incoming RCPC Chair Casey Farmer
“That empty lot is a perfect example of where we should be building housing. The reason for allowing development along commercially zoned areas is because that's where you tend to have more public transportation, and I think that nexus is very critical.”2022_06 - Assemblywoman Buffy Wicks quoted in Rockridge News interview