Project
Oakland City Council approved a 31-year contract with Becker Boards for installation of five double-sided electronic billboards on local freeways. One location originally planned at 5638 College Avenue facing Highway 24 was moved to the alternate location list following community opposition.
5638 College Avenue (alternate list); freeway locations throughout Oakland
Oakland City Council approved a 31-year contract with Becker Boards for installation of five double-sided electronic billboards on local freeways. One location originally planned at 5638 College Avenue facing Highway 24 was moved to the alternate location list following community opposition.
“The board also sent a letter to the Oakland City Council expressing concerns about the lack of notice to the community, as well as substantive issues such as determining under what circumstances any alternate location would be utilized; how a specific alternate location would be chosen; and the possible impact a 40-year agreement could have on the City's abilty to implement its affordable housing strategy.”2025_07 - Star Lightner, Vice Chair of RCPC
“We're opposed to the rooftop version, the purpose of which is to distract drivers with advertising.”2025_07 - Sara Wilson, owner of Rockridge Market Hall