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Rockrid

VOL. 10 * NO. 10 * ISSUE NO 107 * NOVEMBER 11, 1995

CIRCULATION: 4500 RESIDENCES; 200 BUSINESSES

ge News

Sponsored hy The Rockridge Community Planning Council * 5856 College Ave. #130 * Oakland, CA 94618 * 814-6060

Rockridge Artists
Hold Holiday

Open Studios

by Liz Maxwell

S1x artists in the Rockridge area will
open their studios to show their art to the
public on Saturday and Sunday, Decem-
ber 2 and 3, from 11 a.m. to 5 p.m.

This 1s the second year that neighbor-
hood artists have organized to open their
studios during the holiday season. Some
of the participants were involved in Pro
Arts’ 1995 Open Studios in June, but
they will have added new work for the
upcoming exhibition. The range of art
offered includes paintings, sculpture,
ceramics, books, watercolors, prints, pastels,
and small items suitable for gifts.

Gerta Farber’s figurative, abstract,
and architectural watercolors incorpo-
rate expressionistic handling and bold
fauvist colors. Cards, prints, and ear-
rings will also be on display at her stu-
dio, 5727 Claremont Avenue near Colby.

See “Open Studios” on page 3

————————————————_—_—_—_——x«o«-
General Membership
Meeting Agenda

Thursday, November 16, 1995,
7:30 p.m.
College Ave. Presbyterian Church
5951 College Avenue (Sanctuary)

¢ SIEU Local 790 -
New Contract
Margaret Cunningham,
Organizer & Negotiator

¢ Officer Herb Noss -
Rockridge’s new commu-
nity police officer

e Dreyer’s Update -
Proposed mediation

Please note: RCPC’s December

general membership meeting will be
held on Thursday, December 14
(not on December 21, as previously

scheduled)

SF ee te el a a a ee

Ae AE A tO OO a an

and printed courtesy of Ag Photo,

Photo by Kathy Walsh, developed
College Avenue

< ao ten vk ‘ Of gl le > Tr
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KNEADING RAISES DOUGH FOR THE NEW ROCKRIDGE LIBRARY Nancy Dutcher

(left center), chair of Neighbors for a Rockridge Library, and Gail Wiemann (right center),
Rockridge Branch Librarian, gratefully accept a $600+ check from Great Harvest Bread
Company owners, Denise and Tim O’ Keefe. The O’ Keefes donated the profits from Sunday,
October 22 bread sales, when more than 20 volunteers “rose to the occasion” kneading,

baking and selling bread to benefit the new library.

Standing Room Only at Dreyer’s Hearing

by Kathy Walsh, Co-Editor

view of the problems posed by the Draft
Environmental Impact Report (DEIR).
She noted that “the projectis completely
antithetical to the C-31 zoning adopted
by the City and it would require six
conditional use permits.”

She went on to say, “The Rockridge
Area Plan, recently accepted by the Planning
Commission, funded by the City and
developed by many organizations and
individuals inside and outside of Rockridge,
including the Oakland Development Council

continued on page 4

Hearing Room #1 in the newly refur-
bished City Hall was jammed on the
evening of October 11. Many in the
spill-over crowd filed into an adjacent
room where they could watch the Plan-
ning Commission proceedings on TV.
(Those at home were able to watch the
live broadcast on KTOP’s Channel 11.)

PUBLIC TESTIMONY

RCPC Chair Mary MacDonald,
Rockridge resident and lawyer, started
off the public comments with an over-

Meet Rockridge’s New Community
Police Officer — November 16

Rockridge has another new community police officer, Herb Noss, and indications are
he will be around for a while, unlike his predecessors! Come to RCPC’s November | 6,
1995, General Meeting at 7:30 p.m., at the College Avenue Presbyterian Church to meet
Officer Noss and hear how he perceives his role, how the City currently views
community policing, his observations about Rockridge, and what projects he has been
involved in. This is also your chance to let Officer Noss know what role you think a
community police officer should play and make specific requests for assistance. Don't
miss this chance to build bridges with the people who are here to help you! @

Page 2 The Rockridge News

Book Corner

by Gay Ducey, Children's Librarian, Rockridge Branch Library
Timing

David was about to become a godfather. His first official duty was to babysit
the older child while the baby made its way into the world. Both parents had been
at the hospital since early morning. Now it was suppertime, but still no word.
David’s small companion Claire was fractious and weepy, both sensible responses
to the anticipated invasion of The Competition. Claire told David there was no
room for a baby; it was crowded already. “It will be in Mommy and Daddy's room,
so it won’t bother me. But then it will get my crib!” David prepared dinner, but
his selections did not find favor. “I think this is the wrong color of salad.” It looked
to be a long night.

As the hours sludged by, Claire began her elaborate approach pattern toward
bed. Of course there was the glass of juice, then her jammies were wrinkled, and
the book about the monkey reminded her of a story. David sang the only song
he knew by heart, “One Hundred Bottles of Beer on the Wall.” Twice. But he
was encouraged when they moved into Claire’s room so that she could begin the
careful arrangement of her stuffed animals on and around the bed. The politics
of who should be next to whom was a veritable Serbo-Croat canvas of shifting
alliances. So it was slow work. David tried to speed the diplomatic process by
handing her one from the pile, but a squall of crying ensued: “Hippopotamus hates
Squirrel!” So he sat on the rug with Simba and waited while Claire lined them up,
leaving a small space for herself in the very middle.

“Well! (very hearty voice) Don’t you think it’s about time to go to bed for real,
huh?” (Big mistake: the solicited opinion)

“NO, NO...My mommy needs to come home!” He waited until her eyes stayed
closed, and then padded out to watch reruns.

He must have napped, for he was jerked awake by an outraged cry anda thump.
He glanced at his watch. It was five minutes past midnight. He found Claire on
the floor. “What happened? Did you fall out of bed?”

“NO! | was pushed. Something pushed me out of my bed!” He comforted her,
and they settled down on the couch to watch “Cheers” and fell asleep again.

The call awakened them: “She’s here! The baby’s here. Seven pounds, four
ounces!”

David asked, “When was she born?”
“Oh, let’s see, it was.... Yes, it was exactly five minutes past midnight.”

Below, titles for preschoolers about The New Baby:

A Baby for Max by Kathryn Lasky, et. al. Scribner, 1984.
Don’t Wake the Baby by Jonathan Franklin. Farrar, Straus, Giroux, 1991.

Julius, the Baby of the World by Kevin Henkes, Greenwillow, 1990.

The New Baby by Fred Rogers and Jim Judkis. Putnam, 1985.

The New Baby at Your House by Joanna Cole. Morrow, 1985.

She Come Bringin’ Me that Baby Girl by Eloise Greenfield. Lippincott, 1974.

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November 10, 1995

ROCKRIDGE BRANCH LIBRARY

5803 Birch Court at
Se College Avenue BH
597-5017
HOURS

Monday, Tuesday, Thursday, Saturday:
10:00 a.m. - 5:30 p.m.

Wednesday: 12:30 - 8:00 p.m.

Closed Friday, Sunday

PRESCHOOL STORYTIME: Ist and 3rd Tues.
days at 10:30 a.m. and 11:00 a.m.

TODDLER TIME STORY Hour: November
18, 11:30 a.m.; November 25, 11:30 a.m.:
December 23, 11:30 a.m.; December 30,
11:30 a.m.

HARVESTI IME STORIES AND SONGS FoR
FAMILIES: November 22, 7:00 p.m.

FOR FAMILIES WITH CHILDREN FROM KIn-
DERGARTEN TO THIRD GRADE: Colibri Pre-

sents Music and Songs from Latin America,
November 15 and 29, 7:00-8:00 p.m.

The Rockridge News

The Rockridge News, founded in 1986 by Don
Kinkead, is published monthly in Oakland and is
sponsored by The Rockridge Community Planning
Council, a neighborhood-based nonprofit organiza-
tion. Membership includes everyone living within the
organization’s boundaries. The goals of the organiza-
tion are to promote community involvementin neigh-
borhood planning and area development, to address
neighborhood concerns (such as educational and
recreational resources and the deterrence of crime),
and to serve as a liaison between the community and
the City of Oakland, in particular the Oakland Plan-

ning Commission.

Rockridge News Production

Kathy Walsh ou... eeeceeeeeeeeee Editor-in-Chief
Valerie Knight ............cccccceeseeees Graphics; Layout
Susan Montauk .0.0.......ececceeeeeeee: Advertising
Maya Byrne Nissanka ............... Billing

Mary MacDonald .........0...ccccce Writing; Editing
Don Kinkead ..0.......cccccceseseeseeeee Distribution

Are there community issues you'd like to see
covered in The Rockridge News? Call 814-6060, or
write to 5856 College Avenue, #130, Oakland 94618.

Publication date of the next issue is December | 6.
To advertise, call Susan Montauk at 547-3855.
December deadline is November 30.

B-a
IT’S NOT TOO LATE
to buy a tile or make
a donation to the new
Rockridge Library.

For information,
call 653-6018.

November 10, 1995

Fourth Annual Rockridge Halloween
Parade A Real Treat

by Theresa Nelson, PARKS Committee

Thank you, thank you, thank you!
More than 300 young children enjoyed
the fourth annual Rockridge Halloween
Parade and treats from our College Av-
enue merchants on Sunday, October 29.
The children’s costumes were even bet-
ter than last year, and many parents
Came in costume, too. Most enjoyable
were the wonderful treats which were
generously donated by over 50 College
Avenue merchants.

Our special thanks to Steven “the
Clown” Gutherie, who helped begin and
lead the parade; Officers Jeff Israel and
Wendy Rae, who helped make sure that
everyone crossed the streets safely; all
of our volunteer traffic monitors; Jenni-
fer Koney-Li, “the princess,” who did
face painting before the parade; Rockridge
Kids store and Nishan, our major parade

Open Studios

from page I

Pauline Hart is a potter and sculptor
with 20 years’ experience at Studio One.
Her ethnic sculpture and functional earth-
enware can be seen at 5348 Boyd be-
tween Clifton and Hudson.

Karen LeGault is showing water-
colors on rice and rag paper, combining
Chinese compositions and brush-paint-
ing techniques with Western color and
form. She will also exhibit large acrylic
paintings on canvas. Her subject matter
includes water, flowers, landscapes, and
still life. Her studio is at 5233 Locksley.

Liz Maxwell’s work to be shown at
her studio at 5805 Chabot Road, just
across Claremont Avenue, includes re-
cently completed sculptures and paint-
ings, both figurative and abstract in form.
She also has a selection of small prints
and watercolors, plus decorative items
such as handpainted vases and trays.

Lynne Prather has been making blank
books and one-of-a-kind art books for
many years. Recently her work has ex-
panded to paper structures and boxes.
Her studio is at 6322 Colby, at Alcatraz.

Award-winning watercolorist Randy
Rutherford will exhibit his impressionistic
and representational watercolors and
drawings. Small and intensely colored,
Rutherford’s work displays a variety of

The Rockridge News

co-sponsor, and Jeff Stephens, who
ably organized and chaired this
year’s parade.

The families who participated / Fra,

Page 3

in the parade support College Breag, Up, Ol;
Avenue merchants, and we ap- 3c"

preciate the support of our Fil
merchants for this family event. (

The parade was organized and ;
sponsored by PARKS Dafne
(People Advocating for | ¢,, ENse

Rockridge KidS), a sub- Blog <3cha
committee of RCPC’s Open feckridg. |
Space Committee work- / ,*5ta sp° Fi
ing to develop a park for Kige 0” Macy
young children in cen- Diese) Ozh’
tral Rockridge. For | “uds, 5°
more information about "y

PARKS, please call Theresa
Nelson at 420-0539.

styles, unified by a powerful affinity
with the natural world. His home studio
is located at 415 Hudson Street, at the
corner of Boyd and Hudson (entrance on
Boyd).

Darril Tighe uses primarily water-
color to express arange of feelings through
color, composition, and layerings in her

abstract paintings. With an extended
series of washes, she works toward complex
color combinations that create a quality
of translucence. Her goal is to evoke a
state of reverie or reflection, through
which the viewer is momentarily trans-
ported and then returns enriched. Her
studio is located at 6441 Colby. &

Clockwise from top:
works by Gerta Farber,
Randy Rutherford,
Lynne Prather, Liz
Maxwell, Pauline Hart,
Karen LeGault, and
center, Darril Tighe.

Page 4

~~

Dreyer’s Hearing

from page I

and the Chamber of Commerce, does not
even consider a development the size of
Dreyer’s expansion. The consensus of
those framing the Plan was to maintain
an ‘urban village’ character in Rockridge.”

The following are excerpted quotes
from other speakers who submitted their
notes to [he Rockridge News.

Ray Perman, Rockridge resident
and local business person: “The EIR
does not adequately assess traffic miti-
gation measures because it does not ac-
knowledge the fact that, during rush hour,
College Avenue becomescompletely grid-
locked, the College and Claremont Av-
enue intersection is operating at full
capacity, and the traffic flow has an
excepuonally high left-turn volume (50-
60%). Rather, the EIR mitigation mea-
sures erroneously claim that there is unused
capacity that could be utilized through
the use of demand activated traffic sig-
nals and left-turn pockets.

“Regrettably, the real problem is not
the intersection itself, but the grid-lock
condition of College Avenue. The issue

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The Rockridge News

is not entering the intersection, but be-
ing able to exit it. Further, intersections
with high left-turn volumes are nol well
served by left-turn pockets. More sig-
nificantly, the installation of left-turn
pockets would require the removal of
between 35 to 50 on-street parking spaces,
and limit access to neighboring drive-
ways as well. How much should Rockridge
citizens be inconvenienced, and how
many public parking spaces should be
given up for Dreyer’s? What will be the
effects? The EIR does not mention these
significant secondary impacts.”

Carl Anderson, on behalf of the
Northern Alameda County Group of
the Sierra Club: “Dreyer’s was required
to survey their employees in order to
report to the Air Quality District the
Vehicle Employee Ratio at Dreyer’s.
This information informs transportation
planners, and the public, how many cars
are transporting Dreyer’s current work-
force and where improvements can be
made. ...Dreyer’s failed to competently
perform this survey. The results are not
valid. The survey needs to be redone by
those competent to do so. ...the Air Qual-
ity District [has rejected] the Dreyer’s

Survey.

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November 10), 1995

‘« . The Sierra Club, as always, strongly
supports the evaluation of alternatives
for projects where there are environ-
mental concerns. Are we to believe that
Downtown Oakland with acres of
underutilized land would be overcrowded
by the Dreyer’s project while the Rockridge
neighborhood has room to spare? Quite
frankly, the analysis of the Downtown
Alternative and the mythical discovery
of an “environmentally superior site” on
College Avenue ts patently absurd. This
is not helpful to the process of environ-
mental review in the City of Oakland
and needs to be redone.”

Annette Floystrup, Rockridge resi-
dent and local business person: “Zon-
ing is a legally binding economic con-
tract between a city and Its citizens. .. In
Rockridge, College Avenue’s zoning
heavily determines all of our quality of
life as well as property values and, in
turn, the city’s property tax income stream.

“As well as being a legally binding
contract between a city and its citizens,
zoning is also a social contract between
neighbors which gives a defined frame-
work for good-neighbor relations over
land-use issues. A good neighbor who
obeys the land-use laws preserves and
enhances not only his own property value,
but that of his neighbors as well. Con-
versely, a scoff-law neighbor can havea
deeply detrimental effect on the com-
munity, and Dreyer’s has proven to be
such a neighbor.”

Richard Smith, Rockridge resident,
architect, planner, and development
designer: “Dreyer’s employment at the
Rockridge office, between 1988 and 1995,
has been growing at an average annual
rate of 23 employees, or 19% per year —
a doubling every 4 years. Moreover,
Dreyer’s expects to double its gross in-
come in the next 5 years [itals] Forbes,
14 August 1995, page 42). That is a
cumulative annual increase of 15%.

“Given these projections, Dreyer’s
will feel the need for more space in 1999
and will be back asking for an additional
114,000 square-feet. And an additional
228,000 square-feet in the year 2004.
Total office space needed by 2004 is
448,000 square-feet.

“Is it not obvious that further expan-
sions will be necessary? As a planning
body, how does the Planning Commis-
sion visualize dealing with these expan-
sions?

“The DEIR fails to take this, and an
associated figure for employee growth,
into account. The DEIR treats the project

continued on page 5

November 10), 1995

eee __

as a One-time final expansion. The fail-
ure Lo discuss the impact of subsequent
phases, even if they are based on a
hypothetical but plausible growth rate,
IS a Major omission. Without discuss-
ing the need for subsequent expansions
at this site, the DEIR is fatally flawed
and, based on this alone, should not be
certified.”

Glen Jarvis, architect, and mem-
ber of the City of Oakland’s General
Plan Congress: “The proposed design
IS a very long (264 feet), horizontally

proportioned building with two rows of

windows uniformly spaced and sized
for the second and third floor offices
above a first floor of parking. There are
some horizontal offsets, but the Claremont
Avenue elevation is one long uninter-
rupted clock. The only structure in the
neighborhood similar in proportion and
color is the freeway.

~... The main access for the parking
garage expansion 1s around the west end
of the building adjacent to the residences

on Claremont and Cabot. The current
parking lot is buffered by Yoshi’s and
even the small Yoshi’s parking lot is

buffered by a storage building. The EIR

shows peak a.m. and p.m. rates of 100 to

200 cars per hour in the driveway.

Traffic at other times of day was not
shown. The traffic count could increase
beyond these conservative figures, es-
pecially if portions of the surface park-
ing and/or garage were to be used for
valet parking similar to the current use.
This is a lot of traffic, noise and fumes
to introduce to the adjoining residences.
This driveway traffic level is more than
on Cabot Road or any other residential

Street.”

PLANNING COMMISSION
RESPONSE

Reactions from the seven Planning
Commissioners were quite varied: two
commissioners were openly hostile to
several speakers who opposed the project,
two commissioners posed excellent ques-
tions and made constructive comments,
and three commissioners had little or
nothing to say. At the end of the meet-

ing, new Commissioner Linda Bytoff

expressed an interest in getting the par-
ties to talk with each other, and Chair

Peter Smith created a subcommittee of

the Planning Commission, consisting of
Joe De Luca, Bytoff, and himself, to
participate in the process.

THE FINAL EIR

The Planning Commission hearing,

SOP OTe Bet a OE eee eae SP ee eee sw ea" LS le ae ao

The Rockridge News

an element of the California Environ-
mental Quality Act (CEQA) process,
was the required vehicle to receive pub-
lic testimony on the adequacy of the
Draft Environmental Impact Report
(DEIR).

Allinformation, comments, and ques-
tions presented at the October 11 hear-
ing and in written comments submitted
by the City on October 23 must be re-
sponded to in the final EIR to be pre-
pared by Woodward-Clyde, the consult-
ant for the DEIR. The final EIR must be
reviewed by the Commission before it
decides whether to certify the EIR. A
certification 1s required before the Com-
mission may vote on the permits which
would allow the project to proceed. A
vote not to certify would automatically
stop approval of the project and is ap-
pealable only to the Superior Court, not
the City Council.

WHAT’S NEXT

The October 11 hearing encompassed
both the DEIR and the conditional use
permit/design review issues, and the hearing
on both topics was closed that night.
The hearing on the required permits may
be reopened at the discretion of the Planning
Commissioners.

Since the hearing, the City Attor-
ney’s office proposed non-binding me-
diation, funded by the City, with the
goal of getting the parties to agree on an
alternative to the proposed project be-
fore City staff makes its recommenda-
tion to the Commission on whether to
certify the EIR and approve/disapprove
the project.

The City invited representatives of
Dreyer’s, the College Avenue Presbyte-
rian Church, the local business commu-
nity, and RCPC to participate, along
with the subcommittee created by Com-
mission Chair Smith. At RCPC’s urg-
ing, the City willalso include two Claremont
Avenue residents in the proceedings. At
press time, participation by all parties
was expected to be confirmed.

The City anticipates that staff will
not be ready to issue a report until
January or February 1996. Further details
on this development will be covered at
RCPC’s November 16, 1995, General
Meeting, 7:30 p.m., College Avenue
Presbyterian Church, 5951 College
Avenue.

If nothing else, the City’s willing-
ness to engage in and fund mediation
demonstrates its acknowledgment that
opposition to the project is formi-
dable. @

SM et? oO 2 308' Da 821 PB 6 SD OR * emer rs a hr? a

Page 5

Changes on College

Jucy’s
College and Miles
(former site of Drycleaners USA)

The blenders are whirring away, whipping
up smoothies and frappes. The juice bar is
tended by Gina and Chrissy, daughters of
Laura Secchi, who arranges flowers in her
own shop just up the street. A personal
recommendation: Hector’s Nectar, acon-
coction of banana, pineapple, frozen yo-
gurt, passion fruit, and orange and guava

juices. Hours: 7 a.m. to8 p.m. daily. Phone:
428-2100.

Bear’s Cave: Antiques,
Collectibles and Stamps
5405 College

Ben “Bear” Sawtelle (yes, he is a UC

Berkeley alum) has put together an exten-
sive collection of Southern California pot-
tery from the 1930s and ’40s. His wares
include Bauer, Pacific, and Catalina Island
brands. Stamps from around the worldare
available, too. Hours: Tues.-Fri. || a.m.-
6:30 p.m.; Sat. || a.m.-5 p.m.; Sun. | 2ish-
Sish. Phone: 595-1583.

High Tech Burrito

3204 College, near Alcatraz

All the burritos and fajitas served here
meet the “Heart Healthy” guidelines of
the American Heart Association for fat,
sodium, and cholesterol, but healthy doesn’t
have to be synonymous with boring. How
about a pesto burrito with prawns and
sun-dried tomatoes? Hours: || a.m.-10

p.m. daily. Phone: 652-2262

ENGLISH & FOREIGN
LANGUAGE
NEWSPAPERS &

MAGAZINES

3167 College Ave

Just above Alcatraz
601-8602

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este owe ew eS Se a -—

‘
|

(" Letters to
the Editors

Dear Editors:

I oppose the proposed expansion of the
Dreyer’s headquarters. The project is too
big for the area and fails to contribute to
the neighborhood in any significant way.

Rockridge is a unique and vital part of
Oakland. The giant footprint of the pro-
posed project (the current building is
generously scaled by any reasonable stan-
dard) is atodds with the small-scale char-
acter of College Avenue that has taken
years to foster. This delicate balance should
be encouraged withnew small-scale projects.
Dreyer’s should demonstrate that it cares
about the City and Rockridge by seeking
another site in an appropriate part of the
City, rather than engaging in tax roll
blackmail. Meanwhile, the Planning Com-
mission must have the courage to VOTE
NO.

Jerome Buttrick
62nd Street

Dear Editors:

I am writing on behalf of many of us
who live on Auburn Ave. regarding the
proposed Dreyer’s expansion. The over-
whelming majority of my neighbors op-
pose this project for many of the follow-
ing reasons:

1) Precedent: It will set a terrible
precedent for other similar projects in
Rockridge. The combination of R35 resi-
dential and C31 commercial zones on our
area has produced a wonderful place for
both living and doing business. If al-
lowed, the Dreyer’s project would make
its complex 15 times the size allowed by
current zoning, creating a loophole large
enough for projects of almost any scope
to drive through. Why encourage erosion
of such aremarkable urban success story?

2) Traffic: Dreyer’s proposes a large
three-story parking structure, thereby
encouraging automobile travel in an area
filled with mass transit opportunities. Most
of us take BART, buses, and carpools to
work. Why should the city encourage
more traffic, noise and air pollution?

3) Contribution: The current combi-
nation of zones has produced a fine place
to live and do business, contributing en-
ergy, diversity, jobs, and much-needed
taxes to the city. Dreyer’s has contributed
very little. Most of its employees live
elsewhere, ithas shown no desire to com-

The Rockridge News

promise in any way with its current and
past proposed developments, the retail
spaces it very reluctantly provides are
leased mainly to chain stores, and it con-
tributes very little to the community 1n
any other way. Further, its majority stock-
holders, Nestlé and General Electric, are
giant, multinational corporations with
extremely poor track records concerning
community and social responsibility.

4) Size and beauty: Key to the suc-
cess of our residential and commercial
community is the diversity of its archi-
tecture. The present Dreyer’s complex 1s
a solid mass, incompatible with the feel
of the rest of Rockridge. The new pro-
posal will at least double that look and
feel. One of the purposes of the R35 and
C31 zones was to avoid the commercial
corridors that frequently follow when a
retail area becomes successful. Projects
of this size belong in the downtown areas
of cities, not the neighborhoods.

Finally, granting such a huge excep-
tion to our successful zoning plan to
Dreyer’s would essentially reward it for
using tactics many of us regard as im-
proper. For example, during its original
expansion only a few years ago itclaimed
that it would not expand further, then
turned around and proposed to double its
size almost immediately after construc-
tion was complete. For example, it pro-
vided free facilities and equipment to
candidates campaigning for city offices.
Forexample, Planning Commission meet-
ings have been filled and newspapers
flooded with letters to the editor from
“neighbors” in support of Dreyer’s that
none of us have ever seen before.

Luckily, the Planning Commission
recently has shown remarkable spunk
and intelligence in the face of such well-
financed efforts by similar developers,
and RCPC continually has come to the
aid of its neighbors. Please keep up the
good work.

Tim Hallahan
Auburn Avenue

Dear Editors:

Last month you printed a letter from a
block captain who is proud to distribute
The Rockridge News. I too am a block
captain but I am increasingly disturbed
by the one-sided view of the Dreyer’s
expansion plan.

Dreyer’s has been a good neighbor,
better than some neighbors I’ve had. Ms.
MacDonald, Ms. Walsh and several other
folks have thrown up numerous reasons
why they believe Dreyer’s should not
expand in this neighborhood. Some of

November 10, 1995

them are interesting quesuons, some of
them are attempts to raise vapid issues. ]
believe this newspaper would be pressed
to find one local merchant that wants to
see them go away. And I believe a lot of
people in this neighborhood feel com-
fortable that they are here. The only ones
who appear to oppose the expansion are
a few vocal folks.

Larry Moss

Mendocino Avenue

RCPC has obtained signatures of about
500 Rockridge residents, merchants, and
local employees on petitions opposing
the Dreyer’ s expansion, and a full-scale
petition drive has yet to begin. About 300
people attended the Dreyer’s meeting
sponsored by Councilmember Sheila Jordan
in June 1995, and about 100 attended the
July EIR scoping meeting held by City
planning staff. The majority of attendees
were Rockridge residents and, with the
exception of one or two comments, all
were in opposition or expressed serious
concerns. This same ratio held true for
the October 1995 DEIR hearing. The
City has proposed mediation of the issue
(see article, page 1), arecognition of the
substantial opposition to the project.

Editors

Dear Editors:

Like a flock of noisy birds occupying
the tree tops, we hear city staff, politi-
cians, and assorted cronies all chirping
about the great economic value of Dreyer’s.
However, I find no evidence to support
the cacophony.

I have been a Rockridge resident for
almost 20 years, and moved my business
to College Avenue about 5 years ago.
Over the last six months I have con-
ducted a casual poll of my fellow mer-
chants asking how much impact Dreyer’s
current 200+ employees have on their
Sales. In almost every case, the answer is
“none.” Indeed, nearby merchants report
that the daily number of Dreyer’s em-
ployees walking onto College Avenue
during noon or after business hours could
be counted on one hand. Therefore, their
economic value to most local merchants
is next to zero.

Interms ofemployment, mostall Dreyer’s
employees live on the other side of the
Caldecot Tunnel. Hence, their value to
the community as a major employer is
also next to zero. Regrettably, I am
unaware of any clear statements from
Dreyer’s about a “hire Oakland” policy.

Sales taxes are important to munici-

See “Letters ” on page Il

November 10), 1995 The Rockridge News
| wander into Saturn Records just

in time to see the 1974 LP “The
Main Ingredient: Afrodesia’ being
slipped into a bag for a delighted
customer who claims she has searched
everywhere for a copy of this “vin-
tage” album. The shop’s owner, Scott
Wax, turns to me and chortles, “See,
people actually DO come here in
1995 and buy vinyl records!”

I’ve heard many people extol the
virtues of LPs over CDs but never

by Trish West

saturn Records

5488 COLLEGE AVENUE + 604-0335

"THE NEIGHBORHOOD MERCHANT’

Page /

ciation of a good idea.” Flipping
through the rack unearths other cultural
treasures—” You're My Girl: Ro-
mantic Reflections by Jack Webb”
(1958); “Turn On, Tune In, Drop
Out” by Timothy Leary (1966); and
“My Favorite Hits” by Mickey Mantle
(1957). lsee that a browse intended
to last a few minutes can easily
extend into an hour or more.
Scott's vinyl domain lies at one
apex of a unique triangle of record

in the poetic terms that Scott, a self-
taught musician and composer, uses: “A
lot of the appeal of music is to our
primal consciousness. Way back in the
jungle of our collective past, a heavy
bass sound warned that a large animal
was on the prowl. Or a trumpet-like
blare signaled the arrival of an elephan-
tine creature. The textured density of
those sounds engendered a visceral re-
sponse. That layer is present in analog
recordings but missing in the digital
successors.” Wow! That’s an explana-
tion that slips much more fancifully into
the cranium than some droning talk about
hertz and sonic range.

Saturn is definitely not your typical
record store. Sure, you can pop in to
pick up your favorite new-release CD,
or have Scott order it for just a couple of
shekels more than you'd pay in a tower-
ing megastore, but his spot on the Av-
enue is more about serendipity and play-
ful exploration. That adventurous spirit
is immediately obvious from a quick
perusal of the album art that lines the
walls and might juxtapose John Coltrane
with Fred Flintstone. Scott notes, “This
store is more about the context of music
and culture as a whole. The layout re-
flects a whole world of possibilities. My
goal is to encourage the anything-can-
happen kind of experience, where you
walk in and have no idea what kind of
music you'll leave with.”

Scott’s eclectic approach to music 1s
a refreshing alternative to those com-

partmentalized bins in the warchouse
stores. It’s obvious that he wants the
customer to have fun. He explains, “What
it comes down to is my rather childlike
enthusiasm in wanting to share my toys
with my friends.” And just to make sure
you re happy with a toy Scott recom-
mends, there’s a listening booth tucked
away in a corner.

Surveying his kingdom of vinyl goodies
from 1948 (the advent of LPs) to the
early 1980s, Scott laments the conver-
sion of classic records into CDs: “It’s
not just nostalgia to listen to a record;
it’s also receiving it in the audio AND
visual format intended by the artist. The
formatting of two 20-minute record sides,
with a distinct break in the program at
that interval, was fundamental to the
planning of arecord album from the day
of Elvis Presley to the eve of Elvis Costello,
especially for records like the Beatles’
“Sgt. Pepper” (1974) and Van Morrison’s
“Astral Weeks” (1969). To compare it
to another art form, listening to the CD
version of a great LP is a little like
watching a classic motion picture on
commercial television instead of at the
Castro Theater.”

For me, an immediate attraction in
Saturn is its bin labeled “Oddball.” Right
on top is an early 1960s record titled
“Bagels and Bongos.” Scott explains,
“At this store, we like things that cap-
ture a point in time. We try not to let
‘good taste’ get in the way of our appre-

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stores that includes dba Brown and
Berrigan’s (both on Claremont Avenue).
Comments Scott, “This 1s a mecca for
record aficionados, especially lovers of
jazz. There probably aren’t three com-
parable stores in such close proximity
anywhere else in the world. That’s be-
cause of the unique cosmopolitan mix of
musical interests that exists in Oakland
and Berkeley.”

I wrench myself away from Saturn's
racks with this recommendation: Serve
yourself up an audio and visual (not to
mention visceral) treat and take a spin
into Saturn Records.

Saturn Records, at 5488 College, is
open seven days a week. Call 654-0335
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Seasonal Happenings
at College Avenue
Presbyterian Church

5951 College Avenue
(658-3665)

by Pastor Bill Beatty

Wed. 11/22 7:30 p.m. Candlelight
Thanksgiving Eve Service

9:00 p.m. Set-up preparations for
Merchants/Community/Church
Thanksgiving Meal (4th Annual)
in gym
Thurs. 11/23 Merchants/Commu-
nity/Church-Sponsored Neighbor-
hood Thanksgiving Meal, in need of
your donations of food, money, and
time. This is our fourth such effort,
with each year proving more
effective than the last. Please register

your area of participation with
Pastor Bill Beatty (547-3053) or

Ginni Palmer (658-0604). We need
turkeys, trimmings, bread, table-
cloths, plates, cups, decorations,
desserts, salads, vegetables, and help
with the set-up preparations and
serving.

8:00 a.m. Set-up Preparations for
Thanksgiving Meal

11:00 a.m. Servers

11:30 a.m. Serving of All-Commu-
nity Thanksgiving Meal, with particu-
lar upon our homeless population
3:00 p.m. Clean-up people

Thank you for teaming with us to
make this the best Thanksgiving
effort ever!

Sun. 12/3 First Sunday in Advent

6:00 p.m. Advent Wreath-Making &
‘Hanging of the Greens’ Party

Sun. 12/10 1:00-7:00 p.m. Annual
Pastor's Christmas Open House at
5653 Ocean View Dr., Oakland. All
welcome!

Sun. 12/17 10:10 a.m. Meet at
Rockridge BART Station for Bagpipe-
led Christmas Processional, for

Christmas Service featuring Chancel
Choir & Brass

6:00 p.m. Meet at church for
annual Neighborhood Christmas
Carolling, followed by indoor
party & goodies

Sun. 12/24 10:30 a.m. Morning
Worship

6:00 p.m. Candlelight Christmas
Eve Service & Holy Communion

The Rockridge News

November 10, 1995

THANKSGIVING WoRD JumMBle.

e Directions: Unscramble the words below to form ordinary words.
Then match the circled letters to the numbers in the boxes below* to

form a holiday word!

L PMIR

KIN “rer

* Secret \Word:

Kids
Corner

by Julia Zolinsky

aa

Solution: GuyaiSSyurys $! prom yams ayy

Kids and parents — are you reading Kids’ Corner? What interests you? Send your
responses and ideas to Julia Zolinsky, c/o The Rockridge News.

In the Neighborhoods

by Bill Kramer

On October 1, 150 people celebrated
Shafter Avenue’s tenth annual block
party on the 5200 block between Clifton
and Cavour. After 9:00 a.m. the street
was closed to through traffic and the
only allowed mode of transportation
with four wheels was a parade of
children’s bikes with training wheels.

Although bicycling over the speed bumps
was a favorite activity, the balloon toss,
relay race (ending in a tie for the tenth
Straight year), and other sporting events
were crowd pleasers. As the children
played in an auto-free street, the adults
were entertained by food and live music
while meeting new neighbors and chat-
“2 ey ting with old friends.
| _ 4 Fire Station #3 again
gave the kids and
4
- some adults. the
chance to climb on
One of its trucks.
(Thanks, gang!) Next
year, we hope even
more neighbors will
look for the traffic
barriers and join us.
| Simply bring food to
share. The fun is al-
ready here. &

November 10, 1995 The Rockridge News

Page 9

Comments by Steve Renten, Chair of Oakland Fire Prevention and
Suppression Assessment District Commission

Community Fire Prevention

Although the Asilomar Fire on October |3 was a tragedy to several families
in the Oakland Hills, it could have been a much bigger blaze. Fortunately,
supplemental fire patrols in the area spotted the fire and responded before units
dispatched via 91! arrived. The Fire Prevention and Suppression Assessment
District funded those supplemental patrols — our property tax dollars at work.

Background After the | 970 fire in Buckingham/Claremont Canyon, supple-
mental funding and a multi-agency approach were suggested to prevent similar
catastrophes. The idea resurfaced after the 1991 Hills fire, propelled by
determined citizens from the largest Hills homeowners’ associations and com-
mitment from the City Manager’s Office. The proposal was presented and
modified at town hall meetings. The City Council approved the ordinance in
spring 1993.

The District, which includes the northeast portion of Rockridge, currently
assesses some 23,000 parcels within its boundaries $75 annually. The District
has maintained this original assessment, remained financially solvent, and in-
creased delivery of services since its inception. This money is administered by
the Citizens’ Commission for use solely for District operations. Unexpended
funds, fines, and interest accrue to the District, not the General Fund.

District Benefits The District provides: a Fuel Reduction Unit for maintain-
ing City-owned property; creation and maintenance of fuel breaks; a Vegetation
Management Unit, which enforces code compliance on private property; public
dissemination of brush control requirements; expansion of CORE (Citizens of
Oakland Respond to Emergencies); and supplemental patrols during the fire
season. One of the most successful district-provided services is curbside pick-
up of garden clippings; participation in this program has risen by over 200%. Most
importantly, the District provides a fixed institutional focus on Hills fire issues.

Governance The governing body is a Citizens’ Commission of || resident
(non-compensated) volunteers. The Commissioners are appointed by the Mayor
and City Councilmembers to three-year terms.

The Commission proposes assessment rates and defines policy for ratification
by the City Council. The Commission then oversees the efficient use of the
assessments through several committees (Finance, Education, Operations). The
Commission’s meetings on the fourth Wednesday of each month are open to
the public. Minutes are mailed to recognized Homeowners’ Associations.

District Operations The District’s programs are carried out by the City
Manager’s Office, the Oakland Fire Department, and the Office of Parks and
Recreation. Occasional outside contracts augment these efforts.

Citizen Participation The District welcomes citizen participation, believ-
ing that the best ideas and the greatest energy come from people most intimately
concerned with the District’s mission: local homeowners. Ideas under discus-
sion include: signs and pavement markings to clarify access and evacuation
routes; parking restrictions and nighttime enforcement; an educational unit to
reach out to homeowners; neighborhood warning systems and fire watches. The
Commission has more ideas than resources to implement them. To help, contact
the Commission via the Vegetation Management Unit at 238-7388.

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Rockridge Crime
Report

The following is a summary of serious
incidents phoned into the Rockridge Crime
Alert Hot Line during the past month. To
stay informed, be sure to call the Hot Line
every week. The message is updated every
Friday.

On Wednesday, September 27, about
10:30 p.m., a man walking home from
the BART station was joined on Miles
Avenue by two young black men who
asked directions and then walked along
with him, trying to engage in conversa-
tion. When they reached Clifton, one
pulled a gun and took the man’s wallet.
After a verbal interchange, the victim
was pistol whipped, and then the two
men ran. The gunman is described as
wearing a white T-shirt, about 5’5", flat
facial features with very short hair. The
other man, about 5’9", was very dark
complected and wearing a dark jacket
with hood.

If you report a crime to the Hot Line,
please include the time, date and location
of the incident, plus your name and tele-
phone number. Providing complete infor-
mation allows us to verify the report.

A new Hot Line volunteer will be needed
soon. This community-service volunteer position
involves collecting crime reports and mak-
ing a recorded Hot Line message once a

week. Can you help us? Leave a message
at 814-6060.

ROCKRIDGE ~
CRIME ALERT
HOTLINE

Dial 814-2255
(814-CALL)

to report suspicious
activities or to hear
weekly updates on
criminal activity
in Rockridge

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Page 10

Daylight is fleeting, but we know what
to do in the half-light. It’s time for music,
twinkling lights, friends, green boughs, log
fires, warm lap rugs, mulled wine, books,
and some new ideas!

The Greening of
December

Boy Scout Troop 274 is legend in the
Rockridge neighborhood — so many young
men have fond memories of youthful
days under the guidance of Les Stewart,
and many parents recall watching their
boys “earn badges” while forging per-
sonal bonds that continue to enrich
their lives. Well, Troop 274 is alive and
welland, in the time-honored tradition,
selling great alpine wreaths for holiday
celebrations. The wreaths, at $16 and
$18, will be available at the Rockridge
BART station on Friday evenings, 4 to
7 p.m., in December.

Your purchase will enable the boys
to attend Scout Camp in August 1996.
You may also purchase a wreath (and
credit your favorite scout) by phoning

652-5133. If ordered by phone, the
wreath will be delivered to your home.

Such a deal! Such a worthy cause!

Paint Misty for Me

You can’t miss Rockridge artist Karen
LeGault’s softy evocative watercolor
paintings during the next months: she’s
exhibiting at the Coffee Mill on Grand

The moon is on the
decline and so are

all the prices at

Noahs Art

5“ Anniversary Sale

November 11'*-19'
10%-75% off

5501 College Ave. Oakland
510) 428-0303

The Rockridge News

Avenue in a group Brush Painting Ex-
hibit through November 20, and she is
participating in the Rockridge Holiday
Open Studio event on December 2 and
3 (see article on page |). Karen may be
reached at her Locksley Avenue studio,
601-1619.

Bring on the Carolers

The Manila Avenue-based Opera
Piccola is a non-profit music and the-
ater company that brings high quality
performance and educational work-
shops to theaters, community groups,
schools, libraries, and senior centers.
Currently, they are artists-in-residence
at Claremont Middle School, direct-
ing the Rockridge Library After-School
Class. Participating students have created
a performance of dance and skits,
free and open to the public on No-
vember 28, 7:30 p.m., in the Claremont
sym.

During the holidays, Opera Piccola
is transformed into the Piccola Carol-
ers, able to perform holiday music
from five centuries. They’re the offi-
cial carolers at Jack London Square
every Friday and Saturday in Decem-
ber, from 5-8 p.m.

When you just
‘can’t stand”
your hair!

10 year color experience

658-9694
5336 College

Evening appointments
available

November 10, 1995

To fund their community work,
Opera Piccola performs for kid’s par-

ties, office parties, and can top off your
holiday entertaining. Call 658-0967 for
information and scheduling.

And Now for Something
Completely Different

Interested in restoration? historic
preservation? Then you'll be interested
in “North America’s largest preserva-
tion exhibit and conference” for pro-
fessionals, homeowners, and owners of
historic properties and collections.

The theme for this all-inclusive event

scheduled for December 10-12, 1995,
at the San Francisco Hilton and Tow-
ers, is “Preserving the Spirit of the
West.”

Exhibits will feature information and
products related to architectural res-
toration and rehabilitation (both resi-
dential and commercial), interior de-
sign and decoration, objects conserva-
tion, and landscape design/preservation.
Topics of the 35+ seminars, workshops,
and panel discussions will range from
“Adobe Buildings” to “The Bungalow
Style,” from “Victorian Interiors” to
“Gardens and Their Furniture.”

What’s happening out there? Are you
doing something creative that the Muse
should know about? Don’t be shy. Send
news of your doings to The Rockridge

Muse, 5856 College Avenue, #130 Oak-
land 94618. @

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November 10, 1995 The Rockridge News

Zoning Applications

This column provides a list of new and continuing City of Oakland Planning Department applications
as well as decisions affecting the Rockridge area. RCPC tracks all commercial and residential applica-
tions, usually provides comments on proposals to the City's Planning Commission, and brings to the
attention of the Rockridge community those propositions that merit community-wide concern.

The information listed inthe column is taken fromthe Planning Commission's agenda, the Commission's
final report to the applicant, and/or the case file or comments made at public hearing. The number
following the applicant's name and address is the Planning Department case number. Call the Planning

10% OFF!

Department al 238-3911 for additional information on a particular item

PARADISE BAR & GRILL
(FORMER SITE OF VIA VENETO)/5356
COLLEGE AVENUE CASE CM93-169

On October 18, 1995, the Planning Commis-
sion held areview of compliance with condi-
tions of approval of a Major Conditional Use
Permit for live music (Group Assembly Com-

Letters

from page 6

palities, as they are one of their greatest
sources of income. As acomparison, my
business pays about $40,000 in sales taxes
annually, and Yoshi’s pays about $120,000.
However, because Dreyer’s is a manu-
facturer and wholesale distributer, it is
not subject to sales tax. So, not only does
Dreyer’s not pay sales taxes, it will fur-
ther displace businesses that do.

In regard to property taxes, revenues
per square foot are generally higher when
properties are assessed as numerous indi-
vidual parcels. When properties are com-
bined, as Dreyer’s has both done and
proposes to do, the revenues per square
foot tend to fall. Hence, the Dreyer’s
project will most likely result in a net
drop in property taxes.

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FREE MARKET ANALYSIS
JOAN BARNETT --- KAREN SHAW
883-7023 534-3093

mercial Activity) in an existing restaurant-
bar at the above address in the C-31 Special
Retail Commercial Zone. The Commission
scheduled another compliance review for April

1996.

RCPC and neighboring residents had requested
a review in July 1996 since this current op-
eration began only in August 1995.

In consideration of city business
taxes: given that Dreyer’s sales last year
were Over $560 million, things should
really add up. So, what did Dreyer’s pay
last year? — about $15,000! Actually, this
should be no surprise. Dreyer’s is a multi-
national corporation (incorporated in
Delaware) with offices, factories, and
distribution facilities located elsewhere,
elsewhere is where it chooses to report
most of its sales. Local businesses post
their sales locally.

One of the nicest things about living in
the Rockridge is the way that neighbor-
hood residents and merchants get to know
and serve each other. The problem with
Dreyer’s is that, in Rockridge, itis anon-
participant at best.

Ray Perman
College Avenue

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Page 11

a —

RN CLASSIFIEDS

Your 36-word message: $15 (phone number
counts as one word). Mail to: RN Classifieds,

5856 College Avenue, #! 30, Oakland, CA 94618.

Deadline for December issue is Novem-
ber 26.

Moving On Up?

lf you're leaving your charming one-bed-
room house, flat or apartment before 1996,
please call me. I'd like to be the next tenant.

Near BART/hardwood floors preferred. V.
Schutz, 655-7208.

Psychotherapy

For individuals, couples and families. Heal-
ing from trauma and past wounds; creating
better communication and intimacy for couples;
balancing divided work and home lives; pa-
rental struggles. Dana Locke, MFCCI
#IMF21668; Supervisor: Peter Morfin,
#LY007163. Call 655-2823.

Travel

Full-service agency. Ecologically responsible/
adventure travel experts. Special fares to
Latin America, Hawaii, Mexico and more.
Only 100 feet from Rockridge BART sta-
tion. ECO-Travel Service, 5699 Miles Av-
enue (at College Avenue). 655-4054.

Find Work You Love!

Creative Career Design will help you find
meaningful work. Develop a vision for your

career. Create a plan to realize your vision.
Call John Prindle, M.A. 942-0897.

Physicalmind (Formerly Pilates)

Personal training and classes in Physicalmind
Matwork, NIA Technique, Feldenkrais, Tai
Chi, Yoga, Cohen’s Body-Mind Centering.
First class free! Special half-hour private
introductory Physicalmind session, $15. Call
Mind-Body Connection, 420-0444.

The Alexander Technique

Atthe Claremont Chiropractic Center. Learn
to think in activity. The Technique restores
natural poise and prevents injury. It is ap-
plied widely in the performance arts. Call

Claire Creese (Nastat Certified Teacher),
845-3245.

Alternative Health Care

Last Chance Garage for your health care
needs. If we cannot fix it, there is no fee.
Call Dr. Mitchell Corwin for phone consul-
tation, 845-3246. Office location is across
the street from the Claremont Hotel.

(Stepping Stones Small

guided

Montessori steps fo
Preschool self
discovery

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lic # 010212119

658-5539)

i et te

The Rockridge News November 10, 1995

When you’re ready to move.

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__24 Hour
Mail Boxes, Inc.

U.S. Postal Contract Station

5337 College Avenue
Oakland, CA 94618
(510) 653-2515

———

Mail Box Rentals at $7.50/Month
(4 Months Minimum)

Lowest Prices Around

Graphic
Design

Logos
Brochures
Newsletters

Flyers
VALERIE KNIGHT GRAPHICS BEvAIE2

OPEN FOR COFFEE AT 7AM |

_ oCKRIDGp PIZZA

* %  CALZONE
$ %, SALAD
3 ee SODA
{7 ae
3 sCalarante : COFFEE
2 oe £§ =3=ESPRESSO
FINE BEER

$335 College Ave., ROCKRIDGE, Oakland, CA 94618

——————e—evXK—eee
COMMERCIAL ° RESIDENTIAL ]
INSTALLATION - REPAIR - 220 WIRING i
NEW CONSTRUCTION - REMODEL " .
834.6161 1 A Total Body Workout
480-23rd ST. - OAKLAND , ; ° j ,
camarwocm || y i Just 30 Minutes:
CAUFORNIA STATE ; ;
I Rockridge Special !
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HELLER ace |
GALLERY 15335 College Avenue, Rockridge :
. 547-6636
Limited time offer mth this coupon
[ee
Exquisite Custom Design Jewelry —— 7
Fine Art and Beautiful Gifts Py: ae. = t FAMILY PET
| ona SUPPLY
Heirloom Jewelry = '} A COMPLETE LINE OF PET
Restoration and Repair s ib _ | | SUPPLIES TO SERVE YOUR NEEDS
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5831 COLLEGE AVENUE | yee
OAKLAND © 510.655.5952 ots ae ee aaa 658-7723
TUESDAY - SATURDAY 11 - 6 — 9357 College Avenue
— Oakland, CA 94618

With garment orders over $25
or $3 OFF orders over $15

Dry Cleaning only « Present with incoming order

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© MT) 38 _
*19? Shiris

Lanndered
Everyday Special!

offer expires 12/15/95

0808 College Ave. Oakland

601-1188

Mon - Fri: 7 - 7 Across from Lucky's

Sat: 8 - 6

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& Zachary's Pizza

Rockridge Rockridge Rockridge

Proven Results In

Buying and Selling Rockridge Homes
Call Me Today.

Terry Kulka
339-1174

Expect the best.