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VOL.10 * NO.8 * ISSUENO.105 * SEPTEMBER 16, 1995

oeNe¥ CIRCULATION: 4500 RESIDENCES; 200 BUSINESSES

Sponsored by The Rockridge Community Planning Council * 5856 College Ave. #130 * Oakland, CA 94618 * 814-6060

Advance Tickets Available for RCPC’s Fall Kitchen Tour

Docents Still Needed for Tour

by Theresa Nelson, Kitchen Tour Promotion Volunteer

It's hard to miss the eye-catching
Rockridge Kitchens posters in stores
along College Avenue and throughout
the East Bay. They were designed by
Our very own Rockridge graphic artist
Ted Williams, whose house is featured
on the tour.

Now is the time to purchase advance
tickets for “A Tasteful Tour of Rockridge
Kitchens,” sponsored by RCPC. The
fall kitchen tour is scheduled for Sun-
day, October 8, 1995, from noon to
5:00 p.m.

This unique tour will feature nine
stunning Rockridge home kitchens plus
Cuisinesamples from twelve of Rockridge’s
renowned and award-winning restau-
rants and bakeries. Advance tickets are
only $20, available by mail (see order
coupon on page 8). Tickets will be lim-
ited to 300 people to ensure adequate Xavier Médicin, owner of Gaucho Rotisserie Taqueria, pictured with Kathie Cinnater in her
touring time and food samples for all "emodeled craftsman kitchen. Photo by Elizabeth Opalenik

participants.

Participating restaurants will show- October 11 a City Hearing on

case samples of their signature cuisines
at the homes on the tour. Featured res- Il) y EK °
taurants and bakeries include Citron, reyer S Xpansion
Gaucho Rotisserie Taqueria, Grace Baking,
See “Kitchen Tour” on page 8

by Kathy Walsh and Annette Floystrup

| The City received Dreyer’s DraftEn- _ nately, the City Planning Commission,
General Membership vironmental Report (DEIR) about 2:00 through a “straw” vote at Its September
p.m. on September 6and wasted notime _6 regularly-scheduled meeting (the for-

Meeting Agenda in mailing it Out to those organizations _mal vote cannot be taken until Septem-

Thursday, September 21, 1995, and individuals who are required tore- ber 20), moved the hearing to a special

7:30 p.m. ceive copies under the California Envi- session on Wednesday, October 11,

College Ave. Presbyterian Church ronmental Quality Act(CEQA).By5:00 6:30 p.m. in Hearing Room 1 of the

5951 College Avenue (Sanctuary) p.m. that day, copies of the report had newly-opened City Hall at the intersec-

been stuffedinto manilaenvelopes, which _ tion of 14th Street and San Pablo Av-
identify hazardous materials, were undoubtedly pre-addressedandready enue.

remove them, and get financial to go, and put in the mail. In its rush to Everyone concerned about the Dreyer’s
help for removal push the Dreyer’s application through, _ proposed addition should attend the meeting

and despite the CEQA-stipulated 45-day | on October 11 and be prepared to speak
review period, City Planning staff seta on both the DEIR and the Conditional
Planning Commission Hearing on both _Use/Design Review applications. Those
the DEIR and the Major Conditional Use/ _ not planning to speak but who are op-
Design Review applicationsfor Wednesday, posed to or are concerned about specific
September 20, just 1 1/2 weeks from aspects of the proposal need to attend to
receipt and mailing of the DEIR. Fortu- See “Dreyer’s” on page 5

¢ Lead Poisoning — How to

Representatives from Alameda
County Lead Poisoning Preven-
tion Program

¢ Dreyer’s — Get ready for the
DEIR and CUP hearing (see

article on this page.)

Page 2

The Rockridge News

September 16, 1995

Tiles and Books Available at
October 1 Street Fair

by Nancy Dutcher, Chair of Neighbors for a Rockridge Library

One hundred thousand dollars in
donations 1s a lofty goal for a branch
library, but we re getting there! Thanks
to neighborhood residents and mer-
chants, the coffers contain $72,000.
Standouts among the College Avenue
commercial contributors are Claremont
Rug Company ($3,200), First Federal

deadline on orders for engraved tiles
has been extended to October 1, the
day of the College Avenue Street
Fair. You can order your 12x12-inch
or 12x4-inch tile, engraved with a
name or quotation, right at the library
construction site on that day. There's
room fora few more tiles inthe entry

ROCKRIDGE BRANCH LIBRARY

5803 Birch Court at

Ss College Avenue Bs
597-5017

HOURS
Monday, Tuesday, Thursday, Saturday:
10:00 a.m. - 5:30 p.m.
Wednesday: 12:30 - 8:00 p.m.
Closed Friday, Sunday
PRESCHOOL STORYTIME: Ist and 3rd
Tuesdays at 10:30 a.m. and 11:00 a.m.
TODDLER STORY TIME: 2nd and 4th Wednes-
days, 11:30 a.m. to 12 p.m. (October 21 &
28, November 18 & 24, December 23 & 30)

PRESCHOOL PAJAMA STORY Hour: 2nd and

Savings & Loan of San Rafael ($500),
and Safeway ($300). Many thanks to
these generous donors! Just a little
more effort from the community could
push the donations into six figures, so
pick up a form at the new library site
or at the branch’s present location on
Birch Court.

There’s still time to “Make a Last-
ing Impression in Rockridge.” The

lobby and a new area is available in
the arcade next to the children’s room.
While you visualize the placement of
your tile in the library, check out the
scale model of the library and view the
colors and finishes for the exterior and
interior. In addition, you can find bar-
gain books at the Friends of the Library
sale. A portion of the proceeds will go
to the Rockridge branch. @

Book Corner

by Gay Ducey, Children's Librarian, Rockridge Branch Library

New Staff

| have very good news. For the first time in at least 15 years Rockridge will have
a full-time children’s librarian. | will still work Mondays, Tuesdays, and Wednesdays,
and our new children’s librarian, Berta Boegel, will work Wednesdays, Thursdays, and
either Saturdays or Mondays. Berta is a recent graduate of San Jose State University’s

School of Library and Information Science and was formerly children’s librarian at the
Melrose Branch.

New Programs

Berta, herself the mother of a toddler, will begin offering a Toddler Storytime on
October 21 from | 1:30 to 12:00. This is a participatory storytime for adults and
children up to two and one-half years old. Berta will read books, sing songs, and teach
fingerplays to toddlers and their adult companions. Fall Toddler Storytimes will be
held on the last two Saturdays of the month at | 1:30.

| will begin a Pajama Preschool Storyhour for children between three and five years
old on December |3. We will read books, tell stories, sing songs, cut up and carry
on the second and fourth Wednesdays each month, 7:00-7:30 p.m. Please join us.

Berta and | will present the following Holiday Programs for Families: October 25,

“Halloween Stories and Songs” (not too scary); November 22, “Harvest Time
Program”; and December 20, “Stories for the Solstice.”

New School Year

Along with new school supplies, lunchboxes, and schedules, please remember that
our Branch staffpersons are delighted to help with homework assignments, choices
for book reports, and materials for research. We also maintain an informal and highly
partisan list of books we've enjoyed. It’s not written down anywhere. Just come and
ask. For adults and kids too.

4th Wednesdays, 7:00 to 7:30 p.m. (Decem-
ber 13 & 27)

FAMILY HOLIDAY PROGRAMS: 7:00 on Octo-
ber 25, November 22, December 20.

The Rockridge News

The Rockridge News, founded in 1986 by Don
Kinkead, is published monthly in Oakland and is
sponsored by The Rockridge Community Planning
Courcil, a neighborhood-based nonprofit organiza-
tion. Membership includes everyone living within the
organization's boundaries. The goals of the organiza-
tionare to promote community involvementin neigh-
borhood planning and area development, to address
neighborhood concerns (such as educational and
recreational resources and the deterrence of crime),
and to serve as a liaison between the community and
the City of Oakland, in particular the Oakland Plan-
ning Commission.

Rockridge News Production

Kathy Walsh .......:cceceseeeeeessesnen Editor-in-Chief
Trish WeSt .........c:cccccceeceecseeteeeeeee Editor

Valerie Knight .........-cccccseesesees Graphics; Layout
Susan Montauk .........cccceeeeeeeeeees Advertising
Maya Byrne Nissanka ............... Billing

Mary MacDonald ..........c.ccccecssess Writing; Editing
Don Kinkead .0.......ccccccecceeeeseeeeees Distribution

Are there community issues you'd like to see
covered in The Rockridge News? Call 814-6060, or

write to 5856 College Avenue, # |! 30, Oakland 94618.
Publication date of the nextissue is September | 6.

To advertise, call Ronnie Spitzer at 653-0935. Octo-
ber deadline is September 28.

| ENGLISH & FOREIGN
LANGUAGE
NEWSPAPERS &

MAGAZINES

3167 College Ave
Just above Alcatraz

September 16, 1995

—-—.......

ee

The Rockridge News

Oakland Public Schools

Reconfiguration Coming Soon

by Debby Marx, Community Relations Chair of the Chabot PTA

The Oakland Public School District’s
decision to reconfigure its schools will
change the composition of Rockridge
neighborhood schools. The plan will bring
conformity to the grade levels in all
Oakland schools: elementary schools will
have Kindergarten through Sth grade,
middle schools will have 6th through
Sth grades, and high schools will have
9th through 12th grades.

Currently, Oakland schools include
several variations on the target configu-
rations. These include middle schools
with 5th through 8th grades, junior high
schools with 7th and 8th grades or with
7th through 9th grades, and elementary
schools that continue through 8th grade.
Rockridge has two of this latter type:
Kaiser and Hillcrest. These schools
struggled with lowered enrollment after
the 1991 Firestorm. These neighborhoods
appreciate the results of adding 7th and
Sth grades: a heightened sense of com-
munity and a nurturing environment for
preadolescents. Reconfigurations will also

mean that 6th graders who would have
attended Chabot or Peralta will attend
Claremont instead.

The school district plan has met some
resistance. Other elementary schools in
Oakland have added 7th and 8th grades.
These neighborhoods are lobbying for
their right to preserve decisions that work
for them.

The education of 7th and 8th graders
has always been problematic. Thesechildren
seem to need the enriched curriculum
and facilities of a high school but also
the nurturing environment found in the
lower grades. Developmental levels at
this stage vary enormously. Children are
vulnerable at this stage to social pres-
sures, particularly from older teens.

During the 1994-95 school year, The
Board of Education approved the
reconfiguration plan. The target date is
September 1996. The district believes that
reconfiguration will guarantee that all stu-
dents receive a basic level of curriculum,
services, and facilities. There are now large

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2 yrs. through 6 yrs. at an affordable price.
Tuition includes snacks and hot lunch

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eclasses available in dance and computers

_ i

ROCKRIDGE
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Call for an appointment

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Page 3

variations due to overcrowding and lack
of facilities at some schools.

Strategic Committees are now work-
ing on the mechanics of implementa-
tion, including redefining attendance
boundaries for schools, matching fa-
cilities and staff with children, and bud-
geting. Parents interested in joining these
Strategic Committees should contact

Associate Superintendent Yolanda Peeks
at 836-8253. &

The Library
Kneads Your Help

by Gail Wiemann, Rockridge
Branch Librarian

As efforts continue to raise money for
books and other materials for the new
Rockridge Library, Tim O’ Keefe of Great
Harvest Bread Company has made us an
intriguing offer. He will donate the prof-
its from a day’s sales if we can provide
volunteer help to make and sell bread for
the day. The day we’ve agreed upon is
Sunday, October 22. Tim would like
several people to help him knead dough
and make loaves starting at about 8:00
a.m., and then a few people for the rest
of the day to sell bread. Sound like fun?
Will you rise to the occasion? For more

information, and/or to volunteer, call me
at the Rockridge Library, 597-5017. &

Oaktown

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Consultations, cleanings,
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Dampers, spark arresters,

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No extra charge for weekends
holidays or nights

SEAN COLLINS : 264-8770

Page 4

The Rockridge News

Dreyer’s. Evidently, It’s Not
Your Normal Company

by Kathy Walsh and Annette Floystrup

DREYER’S LOBBIES TO
ELIMINATE ENVIRONMEN-
TAL PROTECTIONS

As of this writing, Dreyer’s is in vio-
lation of the current Bay Area Air Qual-
ity Management District’s law which
requires that all major companies sub-
mit a survey of how their employees get
to work (a vehicle-employee ratio).

But, there’s more. Earlier this month,
the California State Senate passed a bill
(SB 437) sponsored by Senator John
Lewis (R, Orange Co.) that would elimi-
nate the ability of local agencies such as
the Air Quality Management District to
enact employer-based trip reduction re-
quirements (such as car-pooling and transit
use). The Bay Area was originally ex-
cluded from the bill that the Senate passed.
However, the same bill was amended in
the State Assembly to include the Bay
Area. This change, according to Senator
Lewis’ office, is largely the result of a
strong lobbying effort by a number of
major corporations, one of them being
Dreyer’s.

Asaconsequence, when the bill passes
the Assembly as it is expected to do,
there will no longer be any mandated
employer trip-reduction programs in
the Bay Area targeted at reducing traf-
fic and air pollution.

Unfortunately, Dreyer’s successful
lobbying effort directly counters the work
and intentions of all those Rockridge
individuals who have contributed time
and often their own money during the

past several years to reduce traffic and
speeding cars throughout the neighbor-
hood.

One can reasonably speculate that
Dreyer’s motivation in lobbying for the
removal of the controls was to ease IIs
EIR path with the City of Oakland. With
Bay Area car-to-employee ratios deleted,
there is one less hurdle for Dreyer’s to
jump on the way to EIR certification. In
the process, even more traffic conges-
tion and resulting air pollution may
be created by this project than origi-
nally supposed.

DREYER’S/NESTLE/GE —
THREE’S A CROWD

General Electric Corporation has moved
toward a major ownership position in
Dreyer’s Grand Ice Cream, Inc. by con-
verting $101 million in convertible bonds
to preferred stock worth about 20% of
Dreyer’s equity (San Francisco Busi-
ness Times, week of August 18-24, 1995,
front page).

The GE deal will help Dreyer’s ac-
quire more borrowing power and, ac-
cording to business analyst Lewis Alton
of L.H. Alton & Company of San Fran-
cisco, will encourage Nestlé, which owns
3 million shares of Dreyer’s common
stock, to exercise its remaining warrants
for an additional 2 million shares. When
those warrants are converted, Nestlé and
GE together will control about 42% of
Dreyer’s stock. Alton is quoted in the
article as saying that he believes Nestlé

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CALL FOR A LIST OF GROUPS AVAILABLE.

September 16, 1995

will ultimately want to take control of
Dreyer Ss.

THE $1 BILLION
BLOCK BUSTER

In an article titled “The Berserk-ley
Boys,” Forbes magazine (August 14,
1995) profiles Dreyer’s President Will-
iam J. “Rick” Cronk III and CEO T.
Gary Rogers, who together own 20% of

See “Company” on page 5

Help Turn On the
National Media
Spotlight

Dreyer’s is spending $50 million this
year on advertising to create national
name recognition. Its ad campaign,
“Dreyer’s. Evidently it’s not your normal
ice cream,” portrays the company and
its product in a humorous and folksy
manner. Dreyer’s activities in our neigh-
borhood, and the aggressive way that it
is shoving this project through the politi-
cal process, are at serious odds with the
national image it is trying to build. An
almost billion dollar corporation push-
ing around a small, feisty neighborhood
is the kind of David vs. Goliath match
that the national media love to focus on,
and such coverage of this struggle would
surely not be welcomed by Dreyer’s
during its current TV advertising cam-
paign or by Dreyer’s large investors,
Nestlé and GE.

Local resident and best-selling author
Cliff Stoll (Silicon Snake Oil and The
Cuckoo's Egg) has generously allowed us
to use his name to encourage other
residents with national name recogni-
tion to lend their names and media
contacts to widely publicize our cause.
Rockridge is home to an extraordinary
number of gifted and talented people,
many of whom have achieved national
and international recognition in their
fields. In a competitive news market,
name recognition is a big factor in getting
media attention.

A media action group is forming to
publicize the uneven fight between our
successful Oakland neighborhood and
Dreyer’s, a large national corporation.
We need people to help with telephone
trees, preparation of press packets and

press releases, plus general media con-
tact. If you can help, call the RCPC

voicemail number (510) 814-6060 and
leave a message.

September 16, 1995

— POO ms!

ee ee ee ee a 9? -- —_— se = >

The Rockridge News

Page 5

Company

from page 4

Dreyer’s stock. In the article, they lay
Out Dreyer’s future national expansion
Plans. With 1994 sales of $564 million,
Cronk and Rogers reveal that they are
now embarking ona five-year campaign
to double Dreyer’s sales to well over $1
billion by decade’s end. They’re well on
their way — Dreyer’s documents project
Sales of $700 million by the end of this
year.

Last year, Dreyer’s employed 210
people at its College Avenue headquar-
ters to support the sales level at $564
million. The company has consistently
underestimated both its space and per-
sonnel needs, and it is doubtful that its
Proposed building expansion is a realis-
lic projection of its space needs for the
not so very far future. the current build-
ing has been in operation just four years
and is already bursting at the seams.

While Dreyer’s plans to become the
Only $1 billion corporation located in a
small neighborhood strip with total re-
tail sales of only $55 million, Rockridge
and Oakland residents must ponder what
will happen only four years from now
when Dreyer’s reaches its $1 billion
goal. Next time there are two choices:
move out of Rockridge, leaving us with
a 194,000 square-foot white elephant,
or go deeper into the residential zone. &

Dreyer’s

from page !

demonstrate to the City the seriousness
of this issue.

The DEIR is available ona firstcome,
first served basis at the Office of Plan-
ning and Building, Zoning Division, 1330
Broadway, 2nd Floor, Monday through
Friday, 8:30 a.m. to 4 p.m. Written
comments on the DEIR must be re-
ceived by the City no later than 4:30
p.m. on Monday, October 23, 1995.
Address all comments to the Oakland
City Planning Commission, Attention
Anu Raud, Environmental Review Co-
ordinator, Oakland Office of Planning
and Building, 1330 Broadway, 2nd Floor,
Oakland, CA 94612.

In mid-July, the City required Dreyer’s

to prepare a DEIR in response to wide-
spread community concerns about the
environmental impacts of the proposed
Dreyer’s project. This document, paid
for by Dreyer’s and produced under
the supervision of City staff, is acom-
prehensive survey of probable envi-
ronmental impacts. You are strongly
urged to carefully read the DEIR. Such
documents typically contain factual
errors, some of which can be critical
to the proper assessment of environ-
mental impacts. Careful review by
the community is a crucial part of the
EIR process. If you have questions
about the DEIR, call Stanley Muraoka
at the Office of Planning and Building
at 238-6661.

For additional information, leave a
message on RCPC’s voicemail at (510)

814-6060.

COUNCILMEMBER SHEILA JORDAN AND
THE DREYER’S PROJECT

Your letters and phone calls to Councilmember Sheila Jordan regarding your
opinions on Dreyer’s proposed addition are very important, notwithstanding her
recent announcement that she will not seek re-election. Jordan will be our

councilmember until January 1997 — another year and 3 months. (The Council
election is in March 1996, but the newly elected representative doesn’t take a seat
until January 1997 — something else the City needs to change!) Jordan will
undoubtedly be voting on the Dreyer’s issue and helping to influence other
councilmembers’ decisions. Call her at 238-7001 or write her at One City Hall Plaza,
2nd Floor, Oakland, CA 94612. Do this soon because everything will be happening

quickly now.

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Friends of Frank Duyanovich would
like his many other friends to know that
Frank died on Sunday, September 2, at
the age of 97. A long-time Rockridge
resident, he was born in Yugoslavia and,
when he retired, was head chef for
Kaiser Hospital. We at The Rockridge
News fondly remember his helpful pres-

ence at our monthly distribution gath-
erings.

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Page 6

The Rockridge News

September 16, 1995

Changes on College Avenue

Cultural Artes

5467 College
(former site of Fiore’s Flowers)

“The best of Latin America direct from
the artists,” advises the sign in front of
this shop, which carries folk art for home
decor and gifts. Hours: | 2-6 Mon.-Thurs.,
| 2-7 Fri., 10-6 Sat. Call for Sunday hours.
Phone: 653-5950.

Sergio’s Trattoria
4

§299 College
(former site of Happy Barbecue)
A self-described “Cucina Italiana,” this
new eating place has won raves from
several readers. Alfresco dining adds plea-
sure to these warm autumn evenings.

Hours: 5-10 p.m. Closed Mondays. Phone:
655-2869.

Mind-Body Connection

5255 College
Oakland's newest body-conditioning stu-
dio provides intensive training in both
NIA Technique and the Pilates Method,
which is very popular with professional
athletes and Olympic trainers. Also fea-
tured are tai chi, yoga, Feldenkrais, and

health dance. Call for hours, which vary
daily. Phone: 420-0444

Polli Polli

5295 College
(former site of Gaucho’s Cafe)
The menu welcomes diners to “Mediter-
ranean Take-out Adventures” and is 75%

vegetarian. The chef's inspiration comes
from Greece, North Africa, Lebanon,
Morocco, and Spain. Justa sample from the

menu: Snapper with Mango Salsa. Hours:
|| a.m. to 8 p.m. daily. Phone: 601-5050.

Paradise Bar & Grill
5356 College

(former site of Via Veneto)

A Caribbean atmosphere with reggae and
calypso prevails. Pinball machines and pool
tables add to the fun. Oh, yes, there’s food
too— items like Dragon Stout Braised Short
Ribs and Smoked Tofu Vegetarian Bro-
chette. Hours: Lunch | 1-2; dinner 5:30-9.
Music Fri. and Sat. 10:30 p.m. to 1:30 a.m.
Phone: 652-8540.

Levy’s Bagels &
Company

5640 College
(former site of Xerxes)
Pumpkin, jalapeno, and cranberry bagels
sound intriguing, especially when they're
water-boiled, fat-free, and only | 60 calo-
ries. Hours: 6 a.m. to 7 p.m. weekdays; Sat.
6:30 a.m. to 7 p.m.; Sunday 7 a.m. to 5 p.m.

Phone: 653-8902.

Top Val-U World
Import Export

5253 College
Definitely not new (in business for 60
years) but new to me, this shop features
bamboo blinds, shoji screens, and martial

arts clothing. Hours: Mon.-Fri. 2-6 p.m.
Phone: 652-5306.

G

[ can help you sell your Craftsman

a

<<

or Prairie Style home.

Tom Nemeth

339-8400

@ Letter to
the Editors

The following letter accompanied a
donation to Neighbors for a Rockridge
Library, and is reprinted here with per-
mission.

First Federal Savings and Loan Asso-
ciation of San Rafael has been in busi-
ness for over 32 years. The Oakland Branch
on the corner of College and Florio has
been around for 23 of those years. We
have been a part of this community and
are happy to make this donation in sup-
port of the new library. Every person in
the Rockridge area will benefit from the
addition of the new library, from the
children to the adults, and from the mer-
chants to the residents. Here’s to the
story that will fire the imagination of a
4th grader, the reference book that will
give the junior high school student that
one extra bit of knowledge that will lead
to better understanding, the science fic-
tion tale that will turn a salesperson’s
lunch hour into a grand escape, and that
guide book of Europe that will inspire a
couple to go on that trip they were always
thinking of taking.

We are proud to be a small part of
all that.

- Betty Baker Bindner,
Oakland Branch Manager

COLLEGE AVENUE
STREET FAIR

”A Taste of Rockridge”
Sunday, October I, 1995

1

VALERIE KNIGHT f@RaNusit@s

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with today’s competition,
ifs not an extravagance —
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0 510.339.3161

PNOISSG JIHdVID ALIVWNO J1lavayodd

September 16, 1995

—

The Rockridge News

uck! That’s the sound ofa woman

learning that her favorite lip-
suck is made of beef tallow and her
hair conditioner contains a large
dose of castor oil. I skipped high
school chemistry in favor of Latin,
so what am I to make of cosmetic
labels with words like methychlo-
roisothiazolinone and benzophenone-
3? Fortunately, I won’thave to make
a belated foray into achemistry text-

THE NEIGHBORHOOD MERCHANT’

by Trish West

Rockridge Beauty

5510 COLLEGE AVE. + 420-1760

Page /

vice on the Avenue since June of
1994. He came by his wisdom dur-
ing his years managing salons for
Lord & Taylor and Nieman Marcus,
as well as a stint operating his own
hair salon in Dallas. A few years
ago, he was a dealer’s representa-
tive with part of his territory in
Rockridge. He fell in love with the
area and decided the Avenue had a
niche for a full-service beauty sa-

book. Help is available from Dan
Buccini, owner of Rockridge Beauty.

Dan is happy to lead a wary customer
through the maze of bottles and tubes
that fill his College Avenue shop. He
says, “When you sell a product, you
have to know its chemistry and how it
works. I encourage people to tell me
about their hair, their skin, and the re-
Sults they are seeking before I ‘pre-
scribe’ a product.” Most of the products
he carries are plant-derived and not tested
on animals. “For you,” he continues,
“T’drecommend an Aveda lipstick, which
is made from bee’s wax. And maybe
you'd like to try LipLast, which is a
natural substance that makes your lip-
stick stay on longer.”

I realize that this is a good opportu-
nity to ask about the claim often made
about shampoos—that you need to change
products every so often or they won’t
keep on working. “Wrong,” answers Dan.
“What really happens is that the hair

shaft becomes coated with environmen-

tal pollution: chlorine from swimming
pools, minerals from drinking water,
and dirt from the air. You need to bring
your hair back to its natural state, or
Clarify it. Thatcan be done with achelating
product, which removes everything that’s
foreign to the hair. Then your favorite
shampoo will work again.”

By this time, I’m on an information-
collecting roll, so I inquire about
alphahydroxy, which everyone seems to
be touting as amiraculous skin exfoliant.
Dan replies, “In the alphahydroxy chain,
there are a number of natural acids:
lactic (from milk), tartaric (from grapes),
and glycolic (from cane sugar). Gly-
colic acid has the smallest molecule and
can be most readily absorbed through
the skin. People tend to get confused
about the ingredients.” No kidding! Dan
slips me a sample of the product he
himself uses on his face, and I promise
to report the results.

Dan has been dispensing beauty ad-

f

that we owe the success of Uleé.

| Uleé was designed to create a workplace where we could grow as a team,
both professionally and personally. There have been many changes since,
but our philosophy remains the same-to provide you with the best person-

alized service possible.

their children. Our goal is $5000.

1994,

community.

| We have always believed in giving back to the community and working
with organizations that support women and children.

Anniversary we have chosen A SAFE PLACE as the fund raiser. A SAFE
PLACE provides shelter and support services for battered women and |

On this special birthday, I would like to extend my personal thanks to my
team for all the hard work, dedication and support over the years, and for
making Ulée the best salon in the East Bay Express poll-1991, 1992, and
I also wish to express my sincere appreciation to our patrons and
I want to assure you that we shall continue to do everything |

within our power to be the best we can.
5940 College Avenue , Oakland

—

Uleé Esthétique Celebrates Tenth Anniversary

Uleé opened its doors on September 28, 1985. We could never have
| reached this milestone without you. Your names rank high among those
of our loyal and distinguished clientele who, year after year, give us proof
that we are setting the pace among the best salons. It’s to friends like you

For our Tenth

Mil gracias, Veronica Bhonsle
547-8192

L a

lon selling a broad range of beauty
products. (He deals with 50 differ-
ent vendors.) Now that Rockridge is his
professional home, he’d like to make it
his personal home as well, so he’s look-
ing for a house to buy in the area.

In an era with a scarcity of good old-
fashioned customer service, Rockridge
Beauty is a welcome throwback. Dan
says, “People are shocked to hear that
we'll order something for them. We're
not here just to ring up sales. We'll help
you find the right product for your own
needs. And we want you to return a
product if you’re not happy with it.”

W ith that customer-oriented philoso-
phy, it’s not surprising that Rockridge
Beauty has already built up a loyal cli-
entele. The complimentary lollipops beside
the cash register help, too. I leave with
an orange lolly and a little more savvy
about cosmetic products.

Rockridge Beauty is a full-service
salon, with hairstylists available every
day of the week. Appointments and drop-
ins are both welcome. Hours are 10 a.m.
to 7 p.m. Mon.-Fri., 10-6 Sat., and 12-
5 Sun. Special event: Meet representa-
tives from Aveda on October 7, 11-4. 8

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Before After

Introducing our
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Page 8

— OO Le

Kitchen Tour

from page /

Great Harvest, Isobune College Avenue,
Noble Pies, Olive’s Gourmet Pizza, Oliveto
Restaurant, Tachibana Restaurant, Ti Bacio
Ristorante, Uzen, and J. Wiggins.

The kitchens selected for the tour are
all in classic Rockridge homes of vary-
ing sizes and interior styles and include
creative and affordable ideas for kitchen
renovation. There will be inspiration to
spare and great resources for almost any
style and size of renovation project. The
tour brochure will offer abundant re-
modeling and resource information for
the would-be kitchen remodeler.

The kitchens are arranged in three
clusters to facilitate walking among sites.
For purchase at the tour will be the
distinctive Rockridge Kitchens apron,

The Rockridge News

in eggplant and silver on natural organic
cotton.

Advance tickets are available by mail:
just clip and mail the coupon today with
your check made payable to RCPC Kitchen
Tour, and your reserved tickets will be
mailed to you. Tickets will also be on
sale from 11:00 to 4:00 p.m. in the
vicinity of the Rockridge Market Hall
on two upcoming dates: Satuday, Sep-
tember 23 and Sunday, October 1, dur-
ing the College Avenue Street Fair. If

| I want to join the fun at A Tasteful Tour of Rockridge Kitchens ’95. Please send

| me the tickets I’ve ordered.

Name

Number of tickets x $20 advance price = $

September 16, 1995

ST

space is still available, tickets will be
sold the day of the tour for $25 each,
available at tour registration, in front of
the College Avenue Presbyterian Church.
For additional information about tour

tickets, call 658-5897.
Docents are still needed for the tour.

If you’d like to be a docent and receive
a free ticket for the tour, please call
Susan Montauk at 547-3855.

Be sure to save the date: Sunday,
October 8, noon - 5:00 p.m.

total enclosed

Address

City State

Please mail this coupon, with your check or money order payable to:

Zip Phone

RCPC Kitchen Tour, along with a self-addressed, stamped envelope to: RCPC
Kitchen Tour, 5856 College Avenue #1 30, Oakland, CA 94618. Thank you!

Deborah Sharpe with Craig Thomas, owner of
Citron, in Deborah’s elegant classic kitchen.
Photo by Elizabeth Opalenik

Who Ya Gonna Call?

Is there trouble in your garden of offered by Alameda County Waste Man-

College Avenue
Adult Activity Center

5951 College Avenue
Presbyterian Church

September 20 Herman Beasley on
homing pigeons

September 27 Cathy Connelly: slides
of Hong Kong

October 4 Charles Fitch: slides of India

Congratulations to Virginia Zobian on her
recent marriage!

aus -—— _—

— So

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paradise? Are weird bugs munching away
and wicked fungi creeping up your vines?
Expert, free advice is as close as your
phone. Home and Garden Information
Service, a joint venture of UC, the county,
and the state, has master gardeners available
on its teletip line, 670-5202. You may
wonder who these “master gardeners”
are. According to local gardener Bobbie
Kinkead, these folks are regular garden-
ers just like you who have been through
a master gardener class that meets three
hours a week for four months. The class
costs only $40, but also commits its
graduates to 50 hours of volunteer time
as a “Plant Doctor.” The next round of
classes will begin in February 1997. If
you can plan that far ahead, call the
number above for more information.
Here are three more handy numbers, all

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and mulching, call the Rotline, 635-6272.
To get answers on recycling questions,
call 639-2498. And to find out the date for
your street’s annual bulky waste pick-up
(happening soon), call 613-8710. m

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September 16, 1995

Rockridge
Crime Report

The following is a summary of serious incidents
phoned into the Rockridge Crime Alert Hot
Line during the past two months. To stay
informed, be sure to call the Hot Line every
week. The message is updated every Friday.

About midnight, Friday, July 28, on the
5600 block of Oakgrove, three couples
were robbed at gunpoint by two males
about 17 and 2! who hid in the bushes
along the sidewalk. Unfortunately, the per-
son reporting this crime did not leave a
name or telephone number, so we were
unable to obtain more details.

During the months of July and August,
there were several incidents of car thefts,
break-ins, and vandalism. Locations were
Locksley near Hudson, Taft near
Mendocino, 400 block of McCauley,
5600 block of Ocean View, 5300 block

of Thomas, and 6100 block of
Harwood.

lf you report a crime to the Hot Line, please
include the time, date and location of the
incident, plus your name and telephone num-
ber. Providing complete information allows us
to verify the report

A new Hot Line volunteer will be needed
soon. This community-service volunteer
position involves collecting crime reports
and making a recorded Hot Line message
once a week. Can you help us? Leave a
message at 814-6060. @

rF ROCKRIDGE ~
CRIME ALERT
HOTLINE

Dial 814-2255
(814-CALL)

to report suspicious
activities or to hear
weekly updates on
criminal activity
in Rockridge

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The Rockridge News Page 9

by Peter Smith, Chair of the Planning Commission and Chair
Comments of the General Plan Congress

Liveable Neighborhoods

The City of Oakland should have four goals: (1) Reduce crime, (2) Protect the quality
of life in our neighborhoods, ( 3) Identify and cultivate the jobs of the future, and (4)
Preserve and enhance traditional civic institutions—ibraries, parks and other public
spaces. Since protecting the quality of life in neighborhoods is currently an important
issue for Rockridge, this is an opportune time to consider how to create and maintain
liveable neighborhoods. Good planning makes good cities. Good planning, which
includes a visionary General Plan, strong zoning, effective design review, and consistent
enforcement, gives homeowners, renters, builders, and businesses predictability.
Without the stability brought by predictability, neighborhoods fail. When neighbor-
hoods fail, schools decay. Without good schools, cities die.

Predictability is achieved through three steps: adopt a fair and sensible General Plan
based on citywide input; appoint a Planning Commission and elect a City Council that
uphold the rules and do not grant special favors to donors or friends; hire and keep
a professional staff to implement policy and enforce the results equitably.

Time and again the Rockridge district, led by RCPC, has been a leader in City
planning. Recently, the well-documented success of Rockridge has attracted many who
believe that more is better, that bigger is best, and that overpowering College Avenue
is preferable to blending into it.

Businesses in Oakland are genuinely troubled by a stultifying bureaucracy, an anti-
business tax structure, crime, poor schools, and a shortage of safe and affordable
housing for their employees. When these problems are not addressed, businesses
threaten to leave town unless they are given major concessions, the sort of preferential
treatment no ordinary homeowner could hope for. Rather than tackling the hard

problems, the City Council caves in, encourages planning disasters, and then says, “It’s
good for business.”

It is unacceptable that the City Council abandons neighborhoods as soon as
corporate or money interests demand that it do so. | don’t blame corporations for
trying to intimidate neighborhoods; | do blame politicians who don’t stand up to threats
and economic blackmail. | do blame politicians who don’t understand alternatives, and
who are unwilling to protect our neighborhoods.

When moneyed interests demand projects regardless of the impact on neighbor-
hoods, they and their political allies claim that neighborhood organizations are
unreasonable. | find the opposite to be true. | see neighborhood groups like RCPC
standing up for the public trust, for the appropriate use of land, yet willing to accept
change and reasonable impacts.

The success of Rockridge must be championed. Rockridge should serve as one of
a handful of model communities for the rest of Oakland. Most of all, Rockridge’s
success must not be the cause of its downfall. Careful planning followed by thoughtful
decision-making by the City Council are the only protections neighborhoods have.

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Page 10)

Life’s full of adventures, some tiny, barely
perceptible, and others grandly operatic.
Jump on board and come along to some of
this month’s offerings — who knows where

they will lead...

An Amazing Amazon
Adventure

When the Muse met mild-mannered
Taft Avenue author, Joe Kane, he was
excited about going swimming with his

JOE KANE [Asean
~ Vaan young daugh-
S A\ A (5 ' s ter ata local
{then econ om he enther of EOMRING THE AMAZON pool. Yet this
Sowvegwiiih seemingly
domestic fel-
low has sur-
vived (and
just barely)
the most
unimag-
inably dan-
gerous ad-
ventures, and
he has recorded them with skill and a

keen sense of justice.

Kane’s initial foray culminated in a
4,300-mile odyssey — the very first
navigation of the Amazon from its source

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in Peru to the Atlantic Ocean! His per-
ilous voyage is recounted in his best-
selling book, Running the Amazon.
During subsequent journeys into the
unmapped Ecuadorean Amazon, Kane
witnessed the plight of the Huaorani,
a band of fierce, semi-nomadic, hunter-
gatherers threatened with cultural
destruction and environmental devas-
tation resulting from oil development
in their remote home territory. In his
new book, Savages, Kane tells his story
ina manner that Publishers Weekly calls
both “hilarious and deeply moving.”
Rockridge, you don’t want to miss
this: Joe Kane will be at Diesel Books

(5433 College Avenue) on October 26
at 7:30 p.m. to show slides, answer ques-

tions, and autograph his book for you.
And, oh yes, watch for the movie!

Triple B Does Her
Weekend Gig

During the ordinary course of the
work-a-day week, Betty Baker Bindner
manages the College Avenue Branch of
the First Federal S & L. But, on week-
ends, watch out! As a benefit for the
Point Richmond Masquer’s Playhouse,
BBB is doing a one-woman show, “Songs
| Want to Sing” (with the emphasis on
“l’ — and on her favorite Broadway
show tunes) on Sunday, September | 7,
at 7 p.m., and on Sunday, September 24,
at 2:30 p.m. Call 439-3921 for tickets

($10) or to leave a message.

Environmentalism
Beyond Recycling

The Sierra Club Bookstore is host-
ing two noteworthy appearances by
renowned writers. Thefirst is the Pulitzer
Prize-winning poet, Gary Snyder, on
Thursday, September 21, 1995, at 4:30-
6:00 p.m. Snyder will be reading from
his new collection of essays, A Place in
Space, subtitled Ethics, Aesthetics, and
Watersheds — new and selected prose,

“calls to complex moral thought and
action.”

September 16, 1995

Then, on Tuesday, October 17,1995,
4:30-6:00 p.m., Bill McKibben, author of
the acclaimed book, The End of Nature.
will talk about his new book, Hope,
Human and Wild, surveying the accom-
plishments of environmental efforts around
the globe and the next stage in the

movement's history.
For more information, call (510) 658-

7470 or come by the store at 6014
College Avenue.

Poetry Series at Your
Mama's Cafe

Poetry readings on the last Tuesday
of the month are currently featured at
Your Mama’s Cafe, 5239 College Av-
enue at Broadway, 7:30 p.m. Upcoming
is a reading on Tuesday, September 26,
featuring James Cagney, a 1988 gradu-
ate of Oakland Technical High School,
and Joanna Spencer of Berkeley. The
readings are hosted by Rockridge resi-
dent Tom Ross, whose small press book,
The Gurgle of Little Feet, will soon have
its third printing.

Gold, Silver, Maybe Even
a Little Graphite Pencil

The California College of Arts and
Crafts’ new Extended Education pro-
gram will be of-
fering Drawingand
Jewelry Design
courses for the
general public this
fall. The “Intro-
duction to Jew-
elry Design” will
be oriented to-
ward jewelry,
functional objects
or sculptural
forms, and the
drawing courses “City Whirl,” created by

include “Basic CCAC’sJewelry instructor,
Drawing: Tradi- Vernon Theiss

tion and Invention,” “Figure Drawing:
The Art of Seeing,” and a special “Fig-
ure Drawing for High School Students.”
It's necessary to register a.S$.a.p., SO
contact Nina Sadek, Director of Ex-
tended Education at (510) 597-3710.

Bowl the Muse over with news of your
adventures, digressions, and discoveries.
Stuff them into an envelope and mail them
to The Rockridge Muse, 5856 College
Avenue, #130, Oakland 9161/8. The Muse
is ecstatic when there’s something in the

little box for it — a delicious little adven-
ture if there ever was one... &

September 16, 1995

The Rockridge News

Zoning Applications

This column provides a list of new and continuing City of Oakland Planning Department applications
as well as decisions affecting the Rockridge area RCPC tracks all commercial and residential applica-
trons, usually provides comments on proposals to the City's Planning Commission, and brings to the
attention of the Rockridge community those propositions that merit community-wide concern

lhe information listed inthe column is taken fromthe Planning Commission's agenda, the Commission's
final report to the applicant, and/or the case file or comments made at public hearing. The number
following the applicant s name and address ts the Planning Department case number. Call the Planning
Department at 238-3911 for additional information on a particular item

MEDICAL INSURANCE EXCHANGE
OF CALIFORNIA, INC. (MIEC)/6250
Claremont Avenue Case CVD 89-317
Request for second extension of time limit to
obtain required building permits pursuant to
approval of Minor Conditional Use Permit,
Minor Variance, and Design Review to build
three-level, 33,200-square foot commercial
building with one level of underground park-
ing. Public hearing held on August 23, 1995;
extension granted.

PARADISE BAR & GRILL (former site
of Via Veneto)/5356 College Avenue
Case CM 93-169

Public hearing held on July 25, 1995, to
consider revocation or modification of con-
ditions of approval for Major Conditional
Use Permit for Group Assembly Activity
(Irish Repertoire Theatre) in existing restau-
rant bar. Hearing scheduled to review Via
Veneto’s compliance with conditions limit-
ing days and hours of live music and related

conditions. Hearing continued to August 9,
1995, to review compliance of new business,
Paradise Bar & Grill, which will feature live
music Thursday through Saturday from 10:00
p.m. to 1:00 a.m. Conditions of approval
modified to limit all stage and cabaret perfor-
mances (excluding live music) to four times
per year, not to exceed four weeks per run,
and all door and window openings from the
building shall be closed during all perfor-
mances, A second review will be conducted
in October 1995.

RED TRACTOR CAFE (Andrew
Stoloff)/5634 College Avenue (former
site of Bizarre Bazaar) Case CMD 95-
122

Application for Major Conditional Use per-
mit to allow General Food Sales Commercial
Activity and Design Review to modify the
building facade and install signs. Public hearing
held on August 23, 1995; application granted
September 6, 1995.

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Page 11

RN CLASSIFIEDS

Your 36-word message: $15 (phone number
counts as | word). Mail to: RN Classifieds,
5856 College Avenue, #! 30, Oakland, CA 9461 8.

Deadline for October issue is September
28.

The Alexander Technique

Atthe Claremont Chiropractic Center. Learn
to think in activity. The Technique restores
natural poise and prevents injury. It is ap-
plied widely in the performance arts. Call
Claire Creese (Nastat Certified Teacher),
845-3245.

Host Families Needed

For students from foreign countries who
are studying English at U.C. Berkeley. Daily
honorarium paid to host families. Linda,
524-6247.

Garden Restoration

Revitalization, maintenance — OR | can

teach you how to take care of your own
garden. A. Webster, 530-9482.

Beginning Taiji Quan Classes in
Rockridge
Starting now, Mondays and Wednesdays.

7:15 to 8:15 a.m. at Danspace, 473 Hudson.

Meditative, grounding movement develops
balance, awareness, relaxation, body, mind,
spirit. First class free. Karen, 601-1619.

Alternative Pet Sitters

There's no place like home. We provide
loving, reliable care to your pets on a daily,

weekly, or overnight basis. Bonded and in-
sured. 893-7553.

Tutoring

Literature/composition/college applications.
Grades 7-|2in your Rockridge home. Rockridge
resident, Harvard-Radcliffe grad, Berkeley
Ph.D. candidate with four years teaching at
UCB, awards for teaching excellence. $35/
hour. CV, references on request. 654-8907.

Alternative Health Care

Last Chance Garage for your health care
needs. If we cannot fix it, there is no fee.
Call Dr. Mitchell Corwin for phone consul-
tation, 845-3246. Office location is across
the street from the Claremont Hotel.

Piano/Improvisation Lessons

Study piano/improvisation/composition all
styles/levels, with professional pianist/com-
poser. Graduate of UCB/SF Conservatory.
Faculty member of SF Conservatory/UC
Extension. Specialty in improvisation for all

instrumentalists and vocalists. Centrally located
in Berkeley. (510) 843-6704.

Travel Advice Sought

I'm going to Morocco this fall and would like

to talk to you if you have been there re-
cently. Please call 658-6700.

Page 12 The Rockridge News September 16, 1995

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5337 College Avenue Everyday Special!
Oakland, A 94618 offer expires 10/15/95
(510) 653-2515 5808 College Ave. Oakland
Is at $7.50/Month -
Mal Bor hontac Minimum) 6 0 I I I 5 S
Lowest Prices Around Mon - Fri: 7-7 Across from Lucky's
Sat: 8 - 6 & Zachary's Pizza

See ee Te

OPEN FOR COFFEE AT 7AM
, ROCKRIDGE PIZZA Rockridge Rockridge Rockridge
ss “ep CALZONE —

? %, SALAD Proven Results In
. eC : sors Buying and Selling Rockridge Homes
4 2 COFFEE Call Me Today.

% & ESPRESSO

“ FINE BEER Terry Kulka

5335 College Ave, ROCKRIDGE, Oakland, CA 94618 339-1174
Kor Free Delivery (S10) 655-50 S00) | Expect the best.

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