Extracted text · highlighting “Gay Ducey”

VOL. 10 * NOW * ISSUENO. 104

a

JULY 15, 1995

Sponsored hy The Rockridge Community Planning Council * 5856 College Ave. #130 + Oakland, CA 94618 + 814-6060

Restaurants Announced for RCPC’s Fall Kitchen Tour

by Theresa Nelson, Kitchen Tour Promotion Volunteer

Several of Rockridge’s renowned and
award-winning restaurants and baker-
ies will be featured in the 1995 fall
kitchen tour, “A Tasteful Tour of Rock-
ridge Kitchens.” Each restaurant will
showcase samples of its signature cul-
sine at designated houses among the
nine notable Rockridge kitchens on the
tour. Participating Rockridge restaurants
and bakeries include: Citron, Gaucho
Rousserie Taqueria, Grace Baking, Great
Harvest, Isobune, Noble Pies, Olive’s
Gourmet Pizza, Oliveto Restaurant,
Tachibana, Ti Bacio, and Uzen.

The kitchen tour, a fund-raising event
for the Rockridge Community Planning
Council, takes place on Sunday, Octo-
ber 8, from 12:00 noon to 5:00 p.m. The
kitchens exemplify some of the best of
Rockridge architecture and design. Many
of the craftsman-style houses have those
same feature incorporated into their
kitchens. On hand to give helpful infor-
mation about the remodeling will be
architects, designers, and other special-
ists. The tour brochure will provide tips
and lists of sources for kitchen remod-
cling. For those of you considering a
kitchen make-over, the tour will be in-
valuable!

See “Fall Tour’ on page 6

—_—_—_—_—_—_—_—_—_—~—~"~*~*"-——O
General Membership

Meeting Agenda

Thursday, July 20, 1995,
7:30 p.m.
College Ave. Presbyterian Church
5951 College Avenue (Sanctuary)

¢ Exploring Victorian
Rockridge
A slide presentation by
Jennifer Katz on the develop-
ment of Rockridge during the
Victorian era (see photo and
caption on page 7).

¢ Dreyer’s Update

BE

Kathy Garcia, left, whose kitchen is featured in the tour, gets pointers from Maggie Klein,
owner of Oliveto. Photo by Elizabeth Opalenik.

More Problems Emerge for
Dreyer’s Proposal

by Annette Floystrup and Kathy Walsh

SIERRA CLUB
TAKES A STAND

Monday evening, June 26, the North-
ern Alameda County Group Executive
Committee of the Sierra Club voted unani-
mously to support the Rockridge Com-
munity Planning Council’s position in
favor of preserving the C-31 pedestrian-
oriented retail zone. A letter will be written
to the City Planning and Building De-
partment delineating the need foran EIR
on the current and cumulative Dreyer’s
expansion proposal, and $100 will be
given to RCPC to help publicize the
issues.

According to Carl Anderson, Vice
Chair of the Northern Alameda County
Group, “Weare very concerned that there

be full public participation in the envi-
ronmental review for this project. An
EIR is necessary so that the downtown
alternative can be analyzed.”

Sierra Club committee members were
also disturbed by the non-compliance
of Dreyer’s with the mitigation mea-
sures in the °89 EIR for the existing
building, and the total failure of the
City to monitor and enforce those miti-
gations as required by California

See “Dreyer’s” on page 4

|

We’re Going on Vacation in August
No Rockridge News in August
No RCPC General Meeting

el ee

e News

CIRCULATION: 4500 RESIDENCES: 200 E ES; 200 BUSINESSES

Page 2 The Rockridge News

July 15, 1995

Book Corner

ROCKRIDGE BRANCH

LIBRARY

by Gay Ducey, Children's Librarian, Rockridge Branch Library

Summer Pursuits and Enterprises
(and other seasons as well)

Emil Prushek was an odd sort who lived down Fairland Road from my husband's
family farm. His home was a shack next to the greenhouse at the edge of his land. Late
at night, passersby could see Mr. Prushek in the watery light of the greenhouse, still
working. He was a plant scientist engaged in high-stakes gambling. One good
hybridized plant and he could be rich. Folks in Berrien County still remember his
seedless watermelon and the $10,000 he got for one flower! He was eccentric, fond
of children (and plants) but with little to say to adults, who often remarked that he was
“a bubble off plumb.”

Come summer, he always needed help, so he hired my brother-in-law, Mike, and
Ozzie Ziegler. They did do some work, but when they felt they had worked enough
for the day, they asked Mr. Prushek one question and knew the answer would last until
quitting time.

The summer that Mike took a job in town, Mr. Prushek asked if Mike’s little brother,
Pat, could work. (He was in the third grade.) The work required the tractor, and Mike
gave Pat a hurried lesson on the way over. Pat knew it was dicey, because his feet
wouldn't reach the pedals. He said as much. Mike replied, “Well, just jump down on the
clutch and sit down to let it up, same with the brake. Remember, you get paid for this!”

When they arrived at the gate, Mr. Prushek was waiting with a bucket of water. He
carefully washed thealien soil off the tractor wheels. Pat was startled. This was serious.
“Now, son, you'll be cultivating today, and you've got to stay exactly between the
rows. Each plant you pass could be worth thousands of dollars. They’re strawberries
and each of the 500 is a different experiment. I’ve been working on this for five years.”

Mike positioned the tractor so that it pointed directly down the first small lane and
said, “Listen, you little rat, don’t mess up.” Pat sat for amoment, rose, and then started
to ease off the clutch, but popped it instead. With a guttural snort, the tractor rared
up and shook Pat like a rag. The wheel turned in his hands and the beast raced off. He
tried to step on the brake but couldn’t. When Mike caught up and stopped the big
machine, Pat looked back and saw both a great scarred swatch cut in a meandering
diagonal across the strawberries and Mr. Prushek on his knees, desperately replanting
the botanical road kill. The old scientist said nothing to the boys as they apologized
again and again. He just walked them to the gate and closed it after them. They
returned later with their parents, but the greenhouse was dark. Pat wanted to make
amends, buthis parents convinced him to do nothing and commented that Mr. Prushek
was unpredictable.

A few days later, Pat’s mother came in from the mailbox and announced there was
a letter for Pat — his first. It contained a check from Emil Prushek for two dollars. In
the memo space was written “For cultivation.”

Below, books about summer pursuits, enterprises, and surprises.

Aaseng, Nathan. Great Summer Olympic Moments, c1990. Juvenile nonfiction.

Allison, Linda. The Sierra Club Summer Book, c1977. Juvenile nonfiction.

Bernstein, Daryl, and Robert Husberg, Better than a Lemonade Stand: Small

Business Ideas for Kids, 1992. Juvenile nonfiction.
Bernstein, Margery. The Summer Maker: An Ojibway Indian Myth, c1977.
Picture book fairy tale.

Bunting, Eve. Summer Wheels, c1992. Juvenile fiction.

Hall, Donald. The Farm Summer 1942, c1994. Picture book.

Lipsyte, Robert. One Fat Summer, c1977. Juvenile fiction.

Okimoto, Jean Davies. Norman Schnurman, Average Person, c1982.

Juvenile fiction.
Queen, Margaret. So You’re Off to Summer Camp: A Trunkload of Tips for a
Fun-Filled Camp Adventure, c1993. Juvenile nonfiction.

Schick, Eleanor, Summer at the Sea, c1979. Beginning reader.

Soto, Gary. Summer on Wheels, c1995. Juvenile fiction.

Turner, Anne Warren. Grasshopper Summer, c1989. Juvenile fiction.

Turkle, Brinton. The Sky Dog, c 1969. Picture book.

5803 Birch Court at
se College Avenue Be
Note the new phone number:
597-5017

HOURS

Monday, Tuesday, Thursday, Saturday:
10:00 a.m. - 5:30 p.m.

Wednesday: 12:30 - 8:00 p.m.
Closed Friday, Sunday

PRESCHOOL STORYTIME: Ist and 3rd
Tuesdays at 10:30 a.m. and 11:00 a.m.

The Rockridge News

The Rockndge News, founded in 1986 by Don
Kinkead, is published monthly in Oakland and is
sponsored by The Rockridge Community Planning
Council, a neighborhood-based nonprofit organiza-
tion. Membership includes everyone living within the
organization's boundaries. The goals of the organiza-
tion are to promote community involvementin neigh-
borhood planning and area development, to address
neighborhood concerns (such as educational and
recreational resources and the deterrence of crime),
and to serve as a liaison between the community and
the City of Oakland, in particular the Oakland Plan-
ning Commission.

Rockridge News Production

Kathy Walsh .........sessceeceeneennenen Editor-in-Chief
Trish WeSt ......ccccecceecsecssseeceeseees Editor

Valerie Knight ..........ccccecssseceeees Graphics; Layout
Susan Montauk .........cccceceeceeceees Advertising
Maya Byrne Nissanka ............... Billing

Mary MacDonald ...........se0. Writing; Editing
Don Kinkead .............cc:00ss0e.. Distribution

Are there community issues you'd like to see
covered in The Rockridge News? Call 814-6060, or
write to 5856 College Avenue, # | 30, Oakland 946 18.

Publication date of the nextissue is September | 6.
To advertise, call Susan Montauk at 547-3855. Sep-
tember deadline is August 31.

| ENGLISH & FOREIGN
LANGUAGE
NEWSPAPERS &

MAGAZINES
3167 College Ave

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The Rockridge News

i

Coin Collection
Donated to Library
Fund-Raising
Campaign

Councilmember Sheila Jordan an-
nounced an anonymous donor’s giftofa
large collection of silver dollars to the
Neighbors for a Rockridge Library fund-
raising Campaign.

————

lars collected by the donor over the past
fifty years. There are coins from the five
U.S. Mints (San Francisco. New Or-
leans, Philadelphia, Denver and Carson
City), dating from 1879 through 1935.
when production of regular silver dol-
lars was discontinued.

The value of coins is determined by
their condition, the mint mark and the
scarcity of the date. The 1934 coin from
the S.F. Mint is one of the rarer coins.
and one sold recently for over $1,000.
There are ten of these coins in the col-
lection. The lowest priced coin in the
collection will be $15.

These coins will be shown by ap-
pointment only, as they are in safety
deposit boxes. Help in pricing and as-
sisting with the sale of the coins would
be gratefully accepted. Anyone wishing
to make an appointment to view the
coins or to help in selling them should
write to Neighbors for a Rockridge Li-
brary, C/o RCPC, 5856 College Avenue,
Box 130, Oakland, CA 94618. Please

include both day and evening phone
numbers. #

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Page 3

Deadline Approaches for
Ordering Library Tiles

by Nancy Dutcher, Chair, Neighbors for a Rockridge Library

Intriguing quotations, poems, and
personal dedications will make entering
the new library a fascinating process, as
library patrons read their way into the
library! While many orders for the tiles
have come in, they haven’t arrived as
briskly as hoped. It seems that many
people are “planning to order” a tile, but
haven't yet come up with that special
phrase or quote. Be warned! September
15 is the last date that orders for en-
graved granite tiles for the library
entry floor may be received.

Don’t procrastinate and face the dis-
appointment experienced by patrons of
the Albany Library, which installed a
similar entry walk. Librarians there re-
port that many people who delayed or-
dering are now clamoring for tiles. Un-
fortunately, this is not possible; once the
tiles are installed, additional ones can-
not be added.

We urge you to get your order in. Use
the order form inserted in this issue of
The Rockridge News. If you would rather
make a donation of any size, you may
also use this order form. All profits from
the sale of the tiles and other contribu-
tions will be used to purchase books,

PU BLiIC

Seismic Strengthening of
Temescal and Golden Gate Branch Libraries

The Library Commission is sponsoring a public hearing regarding seismic strength-
ening of the Temescal and Golden Gate branch libraries on Monday, July 31, at 7:30

p.m. at the Temescal Branch Library, 5205 Telegraph Avenue. Speaker registration is

required at the beginning of the hearing.

State law and City of Oakland Ordinance | 1613 require the seismic strengthening
because the libraries are constructed of unreinforced masonry and may be hazardous
in the event of amajor earthquake. The Oakland Public Library has received $500,000
from the City’s Capital Improvements Program to begin the final architectural/

engineering design.

Americans with Disabilities Act (ADA) and other code compliance work is being
proposed in addition to the seismic work. The City estimates that the construction and
design costs will total $2.2 million for each library.

equipment, and furnishings for the new
library, so your dollars will actually be

ee

——_-_-,:

Vhoto by Kathy Walsh, developed and

Metal framing delineates one of the new

library’s unique features, the two-story north
window.

visible in the book collection and other
amenities of your library.

For additional information, call 653-
6018.

H E A RIN G

Complete architectural services
since 1970

Jarvis architects

1889 Alcatraz Avenue
Berkeley CA 94703
(510) 654-6755 fax 654-3424

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printed courtesy of Ag Photo, College

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Page 4

TA a i — ————-- ee

The Rockridge News

— ane

Dreyer’s

from page I

Environmental Quality Act (CEQA)
law. In addition, the almost one-to-one
ratio of cars to employees for the new
project was cited as environmentally
unacceptable.

It’s DEJA VU ALL
OvER AGAIN

The neighborhood’s current concerns
about the loss of housing units and fu-
ture growth of Dreyer’s mirror the con-
cerns expressed in 1989, when Dreyer’s
proposed its initial expansion. Then, as
now, RCPC was criticized for opposing
the project; proponents belittled RCPC’s
concern that removal of housing stock
and allowing such an out-of-scale ex-
pansion would set a precedent for more
of the same. The June 2, 1989 Letter
from the Publishers in The Montclarion
contained the following:

“RCPC has continued its unnec-
essary fight against the company.
Itnow contends that Dreyer’s should
not tear down two unoccupied and

company-owned homes on Chabot
Road next to the corporate office to

help make room for a 132-car park-
ing lot for its employees. The RCPC
argues that the removal of the homes
would set a precedent.

A precedent? Hardly, Dreyer’s
has promised that the homes will
be kept intact and moved to an-
other part of the city.”

Another cry of the RCPC—an-
other overreaction—is that should
Dreyer’s continue to increase its
personnel and outgrow the proposed

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building, it would demand further
growth and expansion. But the
Dreyer’s management team has
insisted that should the company
continue to grow, it would open
additional locations and add no
square footage to the proposed site.”

In a dramatic validation of RCPC’s
concerns, the original two homes—repre-
senting a total of five housing units—
were torn down, not relocated and not
replaced. The adjacent single-family resi-
dence and duplex on Chabot Road, which
Dreyer’s described in the *89 EIR as “not
part of the project,” have been converted
to corporate use as men’s and women Ss
fitness facilities and a product
test kitchen, in violation of the
R-35 residential zone. *

The current Dreyer’s ex- © |
pansion proposal includes ad-
ditional destruction of residential
units, including demolition of
a four-plex, and a single-fam-
ily residence in the R-60 resi- | &
dential zone onClaremont Av- Siege
enue. The proposal also takes
an additional single-family res!-
dence in the R-60 zone as a
“residential buffer,” the same
designation they gave the now
illegally converted homes on
Chabot Road.

These two houses, a single-family home and a duplex in
the rear, at 5939 and 5941-43 Chabot Road, are the
subjects of a Planning Deparment investigaion after it was
learned that they are being illegally used by Dreyer’s as a

July 15, 1995

NEIGHBORS SPEAK OuT

Thursday, June 22, about 300 neigh-
bors filled the College Avenue Presby-
terian Church to participate ina meeting
on the proposed Drey er’s expansion co-
sponsored by Councilmember Sheila Jordan
and Oakland—Sharing the Vision (O-
SV). Councilmember Jordan acknowl.-
edged early in the proceedings that she
had already committed herself in favor
of the Dreyer’s project. Jordan stated
that the purpose of the meeting was to
allow Dreyer’s and City officials present.
including Dreyer’s CEO Gary Rogers
and Treasurer Bill Collett, to hear citj-
zen concerns about the proposal.

Photo by Kathy Walsh

° 7 ~" alel i
> A * ) eee *

Only six years later, Dreyer’s product test kitchen (an industrial use) and as a gym for

has come up with an expan-
sion proposal for an additional
57,420 sq.ft. (two stories) of office space
and 87,759 sq.ft. (three levels) of park-
ing on an additional 0.8 acre. Dreyer’s
has totally reneged on its very public
Statements to the business community

and the Rockridge neighborhood that it

would add no square footage to its ’89
development.

Spark le ond §, Mite

employees.

About 95% of those present heatedly
opposed the expansion proposal. Many
felt that the quality of life which makes
Rockridge a desirable and economically
productive neighborhood would be se-
verely damaged by a huge corporate
presence in our small neighborhood shop-
ping district. Several neighbors stated
their intent to move out of Oakland if
this destruction of the letter and spirit of
the zoning were allowed. Objections were
based on the loss of residential units,
massive scale of the development, traf-
fic, and environmental concerns. People
came from several other community or-
ganizations and neighborhoods in sup-
port of Rockridge concerns over the threat
to local zoning, concerns that many of
them share.

The two-hour meeting started late,
and fully one-half of the allotted time
was spent on speeches by Jordan and
other officials about “process.” Neigh-
bors had just under an hour to speak of
their often complex concerns, resulting
in a great deal of impatience about the
meeting’s structure. The announced meet-
ing format, described in the flyers sent

Continued on next page

July 15, 1995

lo neighbors as a “forum.” and bv
Jordan as a “dialog,” led partici-
pants to believe that the evening
would include answers from Dreyer’s
and City officials. However, no an-
swers lO any direct questions were
available, and promises that responses

would be available in the future left =
many people frustrated and angry. |]3

| O
HISTORY OF :
DREYER’S e
IK. XPANSION

Dreyer’s has been in Rockridge
since 1948. For its first 22 years,
Dreyer’s only covered two lots on
College Avenue. The map above
shows the exponential growth from
two lots to 15 (some since consoli-
dated into large lots) totaling about three
acres under Dreyer’s ownership in 1995.
Most of this expansion has occurred
under the present management since 1975.

Residential use has been a major ca-
Sualty of this rapid expansion. The neigh-
borhood has lost eight housing units on
Chabot Road and nine housing units on
Claremont to corporate ownership and
use. Three lots, totaling 10 housing units,
were acquired by individuals in 1984
and 1985 in their own names (one was a
Dreyer’s corporate officer) and, by late

1986, all three lots had been deeded over
to Dreyer’s.

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HISTORY OF
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EXPANSION

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Phase | development
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“<] Phase Il development | 995

Residential-owned by Dreyer’s -
—} not planned for Phase II

Residential In illegal
corporate use

DREYER’S—WHO
CALLS THE SHOTS NOW?

Swiss-based Nestlé Corporation has
become the majority stockholder in
Dreyer’s Grand Ice Cream, Inc. Acquir-
ing 22% of Dreyer’s stock last year,
Nestlé’s strong ownership position has
allowed it to place two people on Dreyer’s
Board of Directors: Timm F. Crull, re-
tired Chairman of Nestlé, USA, Inc.,
and Anthony J. Martino, retired Execu-
tive Vice President and Chief Financial
Officer of Nestlé, USA, Inc. (When the
GE Pension Fund acquired $101 million
in Dreyer’s convertible bonds, Jack O.

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Page 5

Peiffer, retired Senior Vice Presi-
dent of Corporate Human Resources
for GE, was added to Dreyer’s Board
as well.) This move sharply limits
the autonomous decision-making ca-
pabilities of Dreyer’s management.

NESTLE’S BOYCOTT
HITS HOME

Complicating Dreyer’s future, and
tarnishing its public Mom-and-apple-
pie image, is the international boy-
cott of Nestlé and its subsidiaries.
The boycott is a response to Nestlé’s
unremitting campaign to establish
its infant formula as a viable alter-
native to breastmilk in underdevel-
oped countries. In violation of the
World Health Organization’s guide-
lines, Nestlé continues to illegally pro-
mote its formula by providing it free to
new mothers, health workers, and hos-
pitals—free just long enough for
breastmilk to dry up, ensuring that new-
borns begin life being bottlefed rather
than breastfed.

The result, especially in Third World
countries where formula cancostas much
as 50% of a family’s income, has been
tragic. The expensive formula is diluted,
often with polluted water that leads to
infant death from diarrhea, or the for-
mula is diluted to the point where babies
slowly starve to death from malnutri-
tion. It is estimated that 1.5 million in-
fants die every year from problems as-

sociated with the use of formula rather
than breast feeding.

The boycott begun in the late 1970s,
and the subject of a World Health Orga-
nization international conference in 1979,
continues to be supported by the World
Health Organization and UNICEF. And,
according to the New Haven, Connecti-
cut-based Action for Corporate Account-
ability, the boycott now includes Dreyer’s
ice cream products because Nestlé is
Dreyer’s majority stockholder.

THINGS CHANGE

Dreyer’s, since 1985 a Delaware-based
corporation, is no longer just one of
many small College Avenue businesses.
It is intertwined with and partially con-
trolled by one of the world’s largest
corporations whose disregard for hu-
man rights has been internationally de-
nounced. Additional information about
the Nestlé Boycott may be obtained by
contacting Action for Corporate Account-
ability, 129 Church Street, Suite 703,
New Haven, CT 06510-2005, (203) 787-
0061. &

Page 6

@ Letters to
the Editors

The following letter to William C.
Collett, Treasurer of Dreyer's Grand
Ice Cream, dated June 3, 1995, was
received by The Rockridge News.

Mr. Collett,

Because of a prior commitment, |
was unable to attend your Open House.

My questions for you, had I been able
to attend, would have been:

1) What is an international company,
such as yours, doing in a neighborhood
zoned for housing and small businesses?

2) Why doesn’t an international com-
pany, such as yours, have its offices in
downtown Oakland, where there is ample
office space, very good public transpor-
tation, and ample access to freeways?

3) Why, in the face of prolonged
opposition from the neighborhood, do
you persist in attempts to expand a busi-
ness that does not belong and is not
wanted here?

Dreyer’s has NOT beena good neighbor;
it contributes nothing to the local neigh-
borhood. Instead its very presence serves
to diminish the very characteristics that

The Rockridge News

make Rockridge an attractive and viable
community.

Sincerely,

Ethel S. Ruymaker

Hillegass Avenue

The following letter to Joe Waller,
Chairman of Nestlé USA, dated June 28,
1995, was received by The Rockridge
News.

Dear Mr. Waller:

This concerns the Dreyer’s Corpora-
tion, which proposes to build a 57,000
square foot addition to its corporate of-
fices in the Rockridge district of Oak-
land.

[ have lived for 25 years in this attrac-
tive neighborhood made up of small
businessand residential units. Many citizens
here have worked hard to preserve the
human proportions and pedestrian-orl-
ented character of our Rockridge envi-
ronment.

The enclosed “Viewpoint” [June 20,
1995] from the local Montclarion news-
paper speaks for itself. I also enclose a
newspaper account of a recent commu-
nity meeting on the Dreyer’s issue
[Montclarion, June 27, 1995] and a
“Rockridge Alert” produced by the
Rockridge Community Planning Coun-
cil (RCPC). For reasons clearly set forth

Fall Tour

from page I

Advance tickets are now available for
the tour (less than three months away) for
only $20. Tickets will be on sale the day
of the tour for $25. Just clip and mail the
coupon below with your check made pay-
able to: RCPC Kitchen Tour. Your tickets

will be mailed to you in late August.

--------------

| YES!

| | want to join the fun at A Tasteful Tour of Rockridge Kitchens ’95. Please send

me the tickets I’ve ordered.

Number of tickets x $20 advance price = $

Still needed are tour docents for the
day of the tour. Docents will guide par-
ticipants through the kitchens and help
with food service. They will receive a
free ticket for the tour. To volunteer as
a docent, call Susa Kessler, 653-6248.
For information about the tour, call Maya
Nissanka, 658-5897. Realtors and kitchen
specialists are invited to place an ad in
the tour brochure. To do so, please call
Jamie Penny at 655-7139.

total enclosed

State

O
<<

Zip

------~-
:

| Please mail this coupon, with your check or money order payable to:

Phone

RCPC Kitchen Tour, along with a self-addressed, stamped envelope to: RCPC

July 15, 1995

in the above documents, I am boycotting
all Nestlé and Dreyer’s products and am
encouraging my neighbors to do the same.
Many Rockridge residents feel they were
ill-used in 1990 by Dreyer’s (and the
City Council) in the construction of Dreyer’ s
initial huge building, and are prepared,
if need be, to fight long and hard against
this second one. I am afraid that this
addition as well as the continued pres-
ence of Dreyer’s will represent a source
of continued and escalating conflict in
Rockridge.

No one that I have spoken to wishes
to drive Dreyer’s out of Oakland. It has
been suggested to Dreyer’s executives
that the Downtown area would be a good
location in which to relocate its head-
quarters. Renting space in an attractive
location like Jack London Square would
appear to be more cost-efficient for Dreyer’ s
than undertaking new construction. It
seems to me that such arelocation within
Oakland would, in the long run, work in
the best interests of the city, Dreyer’s
and our neighborhood.

Respectfully yours,
Robert A. Maynard
Lawton Avenue

College Avenue
Adult Activity Center
5951 College Avenue

Invite your friends to come along with

you to the following programs, all at
|| aim. on Wednesdays:

July 19 Movie: Forrest Gump

July 26 Lecture by Eleanor Vinsant,
L.C.S.W., on “Alzheimer’s
Overcomes Fear”

August 2 Charles Fitch: slides
-Virginia Zobian, Program Coordinator

a

~,

~~
“ey

Fat-Free Breads

»& Cinnamon Rolls

: Come by for a free slice of bread and
check out our new bread menu.

ee ees es ee ess es ee es ee ee es

Great Harvest Bread Co.

3800 College Ave..Oakland (510) 655-4442

July 15, 1995 The Rockridge News

Page 7

Atr. I’m in heaven! A little
golden cherub hovers nearby

as | relax under the talented hands ‘THE NEIGHBORHOOD MERCHANT

of massage therapist Kim.
When my allotted ten minutes by Trish West

are up, ['m so relaxed that I practi-

cally 00ze Over to the comfy blue MINE

sofa in front of the flickering fire- Oh : OOK

place. Clive Scullion, co-owner of

Chimney Rock Springs, is waiting 5519 COLLEGE AVENUE
to tell me about his new business. 547-4313

The story starts back in the mel-

place, from wood-burning to gas.

In the spring of 1995, Clive and
his wife, Jo, opened their present
business. Chimney Rock Springs is
a great place to come for informa-
tion on all kinds of fireplaces. Clive
remarks, “The new fireplace tech-
nology can deliver both aesthetics
and an eventual savings on PG&E
bills.” These fireplaces burn cleanly,
meet Environmental Protection
Agency requirements, and can be

low early 1970s, when Clive was

known as “The Spiritual Master of the A few more years into the 1970s,
Hot Tub.” The revolutionary fervor of along came the oil crisis, and people got
the times influenced him to install back- _ interested in alternative ways of heating
yard hot tubs for very little money,and _ their homes. Clive switched gears and
the story of this seemingly outrageous opened Clive’s Fireplace Service. As a
idea was picked up by The Daily Caland general contractor, he was—and is—
syndicated nationally. well qualified to install any kind of fire-

Photo by Theresa Nelson

Exploring Victorian Rockridge—The Simonds house (pictured above) at the southeast
corner of Hudson and Shafter—plus many more—will be featured in a slide lecture titled
“Exploring Victorian Rockridge” to be given by Jennifer Katz at the July 20 RCPC General
Meeting. The presentation will be a survey of homes and businesses built in Rockridge
before 1901, with an emphasis on the history of the district and its pioneering settlers. The
Simonds house was designed in 1893 by the architect Leo Nichols for San Franciscan
Charles G. Simonds, a newspaper agent for the Examiner. Also included will be the villa
homes along Chabot Road, the surviving Victorian-era homes on College Avenue, and the
sites of the saloons, stores and school. The RCPC General Meeting is open to all and no
reservations are necessary. It will be held on Thursday, July 20, 7:30 p.m. at the College
Avenue Presbyterian Church, 5951 College Avenue.

Claremont Day Nurseries
Offers a high-quality exciting program for children
2 yrs. through 6 yrs. at an affordable price.
Tuition includes snacks and hot lunch

& e- =.
Day Nursery 7 a.m. -6p.m.
emphasis on science and art ‘serving the community for over 30 years
eclasses available in dance and computers +°3 convenient locations
‘professional and caring staff ‘part-time schedule available
2845 Woolsey St. 5830 College 1550 Oakview Ave.
Berkeley, CA 94707 Oakland, CA 94618 Kensington, CA 94706

010204414 «694-2511 658-5208 526-1010

vented right into regular ducts.
Unfortunately, Clive says that contrac-
tors on some of the new construction in
the hills found themselves having to cut
a few corners, and quality fireplaces
were, in many cases, one of the areas
sacrificed. “The difference between an
adequate fireplace and a great one is
often less than $1,000,” he claims.

If you’re confused about what City
codes require in the way of fireplace
equipment, Clive is the person to set you
straight. He’sconversantabout Berkeley’s
damper requirement and Oakland’s spark
arrester requirement. He can also tell
you about what he considers the greatest
danger connected with The Big One, or
even with a smaller earthquake: falling
chimneys. Clive and his crew just fin-
ished dismantling achimney on Hillegass,
and I envy that homeowner’s new peace
of mind.

To beautify your new fireplace, the
shop carries a selection of mantels in
natural woods. They are ordered from a
company in Colorado that builds them
to your specifications (obviously, care-
ful measurements are essential) and yield
a custom look at a lower price.

Adding to the ambience of Chimney
Rock Springs are the lovely hand-crafted
quilts on the wall. They are a generous
loan from Rockridge quilter Jill Nokamura.
Her offer typifies the warm welcome
Clive and Jo have received from their
neighboring merchants, who brought by
homemade cookies and good-luck wishes.

Clive and Jo’s shop is planned to be
a store for all seasons. Summertime brings
a new emphasis on spa equipment and
massage tables and chairs. A sample of
the latter was the location of my celes-
tial massage, which is only $5 for a
glorious ten minutes. And the cherub
that watched over me is perched atop a
brass weather vane, one of a series also
available at the store.

Fireplaces, spas, massage equipment,
and much more—t all awaits you at one
of College Avenue’s newest and friend-
liest establishments. @

Page 8

The Rockridge News

College Avenue Walking Tour

by Jennifer Katz

On Sunday, July 30, 1995, Oakland
Heritage Alliance (OHA) will offer a
walking tour of the College Avenue Com-
mercial District. The tour begins at 10
a.m.and will lastapproximately two hours.
The cost is $4 for OHA members and $6
general. No reservations are necessary.
Meet at the comer of College and Kales
opposite Diesel Books. Jennifer Katz and
Sharon Moore, who have previously led
tours of Temescal and Rockridge neigh-
borhoods, will conduct the walk. The
tour will focus on the history of College
Avenue, highlighting residential and com-
mercial buildings of the 1910s and 1920s.
For further information on this and other
walking tours, call OHA at (510) 763-
9218. The following is a short quiz on

College Avenue history to whet your
appetite.

1. The College Avenue building shown
here was constructed in 1911. What

was its Original purpose, and what is
it now called?

2. The original sub- division map of Vernon
Park, whichcovered whatis now lower
Rockridge, was filed in 1868. What
was College Avenue then named?

a. University Avenue

b. Vernon Avenue

c. Main Street

3. During the Victorian era, what two
immigrant groups built the most dwell-
ings along College Avenue?

a. Italians

Rockridge Crime Report

The following is a summary of serious incidents
phoned into the Rockridge Crime Alert Hot
Line during the past month. To stay informed,
be sure to call the Hot Line every week. The
message is updated every Friday.

On Thursday, May 25, about || p.m., on
the 5300 block of Manila near College,
two local merchants were robbed and
pistol whipped by four hooded and masked
black youths. Their estimated ages range
from |6 years to about 19 or 20 years, and
each hada gun. One of the victims received
a concussion and was taken from the scene
by ambulance. The four suspects appar-
ently had a get-away car, and the police
believe they were involved in a number of
similar incidents in which their car was
described as an early ’80s Toyota-type
auto

On Sunday, June 4, about 4:30 a.m., on the

5900 block of Chabolyn Terrace, an
alert resident called the police when he

ROCKRIDGE
CRIME ALERT
HOTLINE

Dial 814-2255
(814-CALL)
to report suspicious
activities or to hear
weekly updates on
criminal activity
in Rockridge

heard suspicious noises in his neighbor's
garage. Police arrive and apprehended one
man as another man fled. Stolen merchan-
dise from several garages on the street was
recovered from their automobile, which
was also stolen. Police subsequently chased
and caught a second car that drove by and
then attempted to flee.

On Saturday, June 10, about 2 a.m., on the
5800 block of Lawton, several young
black men, aged |8 to 20, mugged a man
and took his wallet. He was continually
punched in the face and received injuries.
No weapons were involved in the robbery.
Police remarked that a number of other
similar robberies have occurred, and the

suspects were seen leaving one of them in
a red van.

On Friday, June | 6, about 10:40 p.m., near
the Rockridge BART parking lot, two
adults entering their automobile were held
up at gun point. With a gun to her head, the
woman's purse was taken, as well as the
man’s wallet and credit cards. The thieves
then ripped the cellular telephone out of
the car and were attempting to force the
woman into the trunk when they were
startled off by other sounds. Both suspects
are black, wore royal blue ski masks, and
had large calibre guns (one gun had blue
tape wrapped around it). One of the sus-
pects is about 25, 6' tall, weighing about
200 pounds. The other, about 20, is 5' 10".

If you have any information about the
above incidents, please call the police im-
mediately, and then call the Crime Alert
Hot Line. @

July 15, 1995

Discover the identity of this College Avenue building
and other facts of Rockridge history by taking the
accompanying quiz. Photo: Oakland History Room,

Main Library

b. English
c. Irish
d. Spanish

4. In 1892, Isaac Bottomley’s College
Avenue saloon was Said to be the most
notorious place in Alameda County.
Where was it?

5.Listed below are three buildings con-
structed in the 1910s on College Av-
enue which have been demolished.
Match each building with the reason
why it was ultimately torn down.
a. firehouse at Birch Court
b. original Claremont School at

Birch Court

c. Chimes/Uptown Theater near Shafter
A. earthquake safety
B. freeway right-of-way
C. didn’t meet current fire code

6. McNally’s Pub at 5352 College Av-
enue was intentionally designed to

See “Walking Tour” on page 9

SAN FRANCISCO \
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Phone and Mail Orders
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July 13, 195 The Rockridge News Page 9

Walking Tour Comments by Sheila Jordan, Councilmember District |
from page &

look like: (bonus if you know why) Sleeping Policeman and
a. a church Other Traffic Solutions

b. a penny arcade
c. a Streetcar station

As Rockridge residents, you are now aware of the city’s Neighborhood Traffic
Control Plan because you may have attended meetings on it, driven over newly

7. Streetcar service on College Avenue installed speed bumps, or read the recent exchange of letters in local papers criticizing
began in 1904. When did it end? and defending the plan.
a. 1936 Citizen demand for traffic relief has been high in North Oakland since | took office.
b. 1946 Weare heavily affected by several freeway exits and on-ramps and by commuter traffic
c. 1956 cutting through neighborhoods to avoid crowded arterials or busy intersections. In
Answers: 1) The building was the clubhouse many flatland areas, there are crime-related traffic problems, including speeding and
for the Vernon-Rockridge Improvement Club. “donuts” in intersections. Two years ago, when the city council held public hearings
which was instrumental in obtaining im- on traffic problems, 800 citizens attended, 200 of them from North Oakland. We
provements and city services for the Rockridge responded by funding a three-year program to “calm” neighborhood traffic, and

district. lt is now The Hut at 5515 College
and has been extensively remodeled. 2) a 3)
b&c 4) At the northwest corner of Hudson

authorized a wider range of mitigation measures, including speed bumps, known in
Europe as “sleeping policemen.”

where the Hudson Bay Cafe building is pres- A volunteer traffic advisory committee assisted me and my staff in dealing with the
ently located 5) a-C, b-A, c-B 6) a (The hundreds of requests for mitigations from North Oakland. We organized the district
design was in response to a nearby church into 23 “sectors,” where residents organized their neighbors to make traffic proposals.
congregation that opposed the tavern.) 7) b Many smaller neighborhood-level meetings were held, and my traffic committee

hosted a number of large meetings.
The process culminated in neighborhood plans submitted by sectors, and the final
decisions were made by the city’s traffic engineers. We agreed to prioritize the most

En Passant serious problems first, to protect children and seniors, and to respond to requests with

3 } a high degree of consensus. Speed bumps, for instance, required petitions signed by
Noted in passing: the “eggsceptionally” 67% of the addresses on ablock before they are even considered. Most areas were able
clever window display at Magnani Poul- to reach agreement, although some plans started out very grandiose and got pared
try (6317 College). A flock of chickens down in response to neighbors’ feedback or opposition. Only two areas in North

Oakland experienced any serious contention in this entire process, and, interestingly
enough, they were both in Rockridge.

Although some people, particularly those (like myself) used to cutting through small
pan-fried fish and wedges of water- local streets, may dislike the speed bumps that make us slow down, it helps to
melon. Near the pitched burlap tent, remember that the people living on those streets are overwhelmingly expressing their
support and satisfaction. They report a dramatic improvement in their quality of life.

We are now evaluating the first-year program and are accepting requests for
second-year funding. Please call or send comments to Traffic Engineering at 238-3477,
Magnani’s owner, Sharon McCormick, or to my Office.
is the wit behind this mise-en-sceéne, Councilmember Sheila Jordan may be reached at City Hall, Oakland 9461 2, or at 238
3266. &

and good-egg friends are enjoying a
camping trip. The cookout includes

one literary chicken is catching up on
its vacation reading—’’All My Chicks.”

which hasn’t escaped the notice of
Chronicle columnist Herb Caen.

FRIENDS OF THE OAKLAND LIBRARY'S
Bookmark Bookstore

High quality used books and records

Bosko sly

© PICTURE FRAMING

50 Years in Rockridge
All Types of Framing
6038 College Avenue

655-3966

721 Washington Street in Old Oakland

at 8th St. near Bart
Near fine restaurants, stores, and art galleries

Parking Available

Open Tues-Sat 10:30 a.m.-5 p.m.
Call 510-444-0473 for more information

Page 10

Ss

The breads are baking, the coffee roasting,
the brews brewing, the zucchini almost
ready to zuc. Summer's in and it’s time to
nosh, read, and walk. A real Rockridger
can do all three at the same time.

“Songs | Want to Sing’’

Our favorite First Federal diva, Betty
Baker Bindner (manager of the College
Avenue branch of the S & L) gets to do
whatever she wants—in front of the
footlights, that is. Ina one-person show,
a benefit for the Masquer’s Playhouse
building fund, BBB will sing her favorite
Broadway show tunes. Sometimes, that
might mean singing a song written for a

male singer, for example “Corner of

the Sky” from “Pippin.” This unique
performance will be given on Sunday,
September |7, at 7 p.m. and Sunday,
September 24. at 2:30 p.m. in Point
Richmond on Park Place. Champagne
and dessert after the performance. Call
439-3921 for tickets ($10) or to leave
a message.

Changes on
College Avenue

White Rose Skin Care

6004 College Avenue « 601-7042
(part of Walkabout space)
Facial treatments, waxing, and make-up
lessons area few of the services at Celia
Lopez's shop. She is a licensed
aesthetician and has worked at Sonoma
Mission Inn.

Hours: By appointment

Mocha Lisa Espresso
Bar & Cafe
3202 College + 420-0196

(former site of Norman’s Restaurant)
Would Mona's smile be less enigmatic if
she were holding a cup of espresso? Find
out at the Avenue’s newest coffeehouse,
where owner Lisa Wilson offers “An
atmosphere of elegance without the el-
egant prices.” How about Pavlova,
tiramisu, Or panna cota to accompany
your mocha? You can sip your brew on
the patio or retreat to the back room
and its antique furnishings.

Hours:

6:30 a.m. to 8 p.m. Monday-Thursday
6:30 a.m. to 10 p.m. Friday

7:00 a.m. to 10 p.m. Saturday

7:00 a.m. to 8 p.m. Sunday

The Rockridge News

Rockri dge Mu.
©

July 15, 1995

that locals will immediately recognize.
While the title ostensibly refers to
government policy toward marijuana
growers, it also characterizes Virgil's
attitude toward seeking justice for a
friend. Check it out, sweetheart.

Second Thoughts

Remember The Muse’s item in the
May issue of The Rockridge News about
Rockridge resident and Royal Coffee
aficionado, Cliff Stoll, author of Silicon
Snake Oil: Second Thoughts on the Infor-
mation Highway? Stoll has been inter-
viewed by every columnist, every

TV and radio commentator,

and now you, yes, you, will be
able to get in your own ques-
tions when he appears at Diesel
on Wednesday, July 26, 7:30 p.m.,
5433 College Avenue. Be warned:
he jumps around a lot and (gasp)
hugs people. The Muse knows!

Noir de Knight

Perhaps you met local author J.D.
Knight when he appeared at
Diesel Books several months
ago. Or perhaps you were
his Colby Street neigh-
bor during the seven years
he was writing his re-
cently published first
novel, Zero Tolerance,
a fast-paced caper that
captures the many
faces of Oakland.
Knight's protagonist,
hard-boiled private jf
eye Virgil Proctor,
who lives in a studio 1
apartment at the edge of St. Mary’s
Cemetery, moves across landscapes

P~..
’ 2.
~
a =
’ = -

Be Quick! Before we're all overcome
tm a 5) by zucchini, lure The Muse in from the
/ vegetable garden with a little “arts news”
E) for the mid-September issue. Send it to
= 5856 College Avenue, #/30, Oakland,
CA 9461/8. &

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July 15, 1995

Zoning Applications

The Rockridge News

this column provides a list of new and continuing City of Oakland Planning Department applications
as well as ¢ - istons affecting the Rockridge area. RCPC tracks all commercial and residential applica-
tions, usually provides comments on proposals to the City’s Planning Commission, and brings to the

attention of the

Rockridge community those propositions that merit community-wide concern.

| [he information listed in the column is taken fromthe Planning Commission's agenda, the Commission's
final report to the applicant, and/or the case file or comments made at public hearing. The number

following the applicant's name and address is the Planning Department case number. Call the Planning
Department at 238-3911 for additional information ona particular item.

CITY PLANNING COMMISSION/ZT95-
67 (AMENDMENTS TO ZONING REGU-
LATION SECTION 9300)

Proposal by Planning staff to streamline non-
residenual Design Review process for “mi-
nor’ changes in color, signs, awnings, and
other changes for existing facilities. Plan-

ning Commission approved proposed changes
and guidelines for implementation at June
21, 1995, meeting, with direction to staff to
develop an abbreviated notice procedure be-
fore referring it to City Council for adoption.

Q Broadway Shell

5755 Broadway, Oakland Tel:547-4101

Before After

Introducing our
faster,
easier-lo-use
Fast Fill pumps.

Moderne
=

Read my detailed, fact-filled year-to-date
report covering zip codes 94618, 94609,
and 94611. Call for your copy: 845-0200.

Don Kinkead

Mason-McDuffie Real Estate

SECCI, CHRISTINA/5701 COLLEGE
AVENUE (CORNER OF MILES AVENUE;
FORMER SITE OF CLEANERS USA)
CMD95-91

Application for a Major Conditional Use permit
to establish a General Food Sales Commer-
cial Activity with outdoor seating (Sidewalk
Cafe Facility) and for Design Review to in-
stall new business signs for a fresh juice bar.

June 21, 1995, hearing continued to July 26,
1995, at 6:30 p.m. &

—— a a
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ane. ig Traditional
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ACUPUNCTURE ¢ HERBS ¢ QI GONG

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° Following traditional Chinese medical philosophy
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(510) 655-6516

655-1474

Eye examinations
Contact lens care
On-site laboratory
Moderne frames
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Page |]

RN CLASSIFIEDS

Your 36-word message: $15 )phone number
counts as one word). Mailto :RN Classifieds,

5856 College Avenue, #130, Oakland, CA

94618. Deadline for September issue is
August 31.

Alternative Pet Sitters

There's no place like home. We provide
loving, reliable care to your pets on a daily,
weekly, or overnight basis. Bonded and in-

sured. 839-7553.

Wild Pianos Tamed

Have tuning fork—will travel! House calls
by experienced, professional piano tuner,
serving the Bay Area for 30 years. Member
of Piano Technicians’ Guild. Competitive
rates. References. Don Walbillig, 415-453-
4932.

Gardening Help

Gardener who has lived in Rockridge for 25
years seeks gardens to tend. Gives consul-
tations, plant care, weeding, planting, mulching,
pruning, watering. Will work in garden with

client. Has references. Bobbie, 655-5608.

Beginning Taiji Quan Classes in
Rockridge

Starts September 6, Mondays and Wednes-
days. 7:15 to 8:15 a.m. at Danspace, 473
Hudson. Meditative, grounding movement
develops balance, awareness, relaxation, body,
mind, spirit. First class free. Karen, 601-

1619.

Professional Massage

Why go to Calistoga when you can get a
professional massage or acupressure treat-
ment on College at Alcatraz? Mention The
Rockridge News for 20% off your first ses-
sion. Robin Bishop, CMT, This Is It Salon,
652-8900.

Seismic Analysis

Bolting your foundation may not be enough
for your home. Get your home evaluated by
a professional engineer. Two-hour visit plus
written report for $200. Call Rockridge
resident Mark T. Swingle, PE @655-2639.

Structural Design

If you are planning a remodel, addition, or
foundation replacement, get me on board
early in the project to cut costs and assure

the best value for your money. Call Mark. T.
Swingle, PE @655-2639.

(Stepping Stones Smal 1)
| guide
Optometr Sue Lin, OD || toe nee e823, 13
D y Reuben Rivera, OD Preschool self
enews. american el of Optometry 1 discove ry
emoders, imanwealt ptometnc Association now enro in lic # 010212119
5802 College Ave @Rockridge Oakland |], .5 5 4 ~~ xy
gcs O
658-5539)

Page 12

The Rockridge News July 15, 1995

intent ——

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or $3 OFF orders over $15 E
Dry Cleaning only * Present with incoming order
*1199 Shires I
Laundered
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J offer expires 8/15/95 |
| 0808 College Ave. Oakland |
601-1188
I " I
, Mon - Pri; 7-7 Across from Lucky's I

Rockridge Rockridge

Proven Results In

Buying and Selling Rockridge Homes
Call Me Today.

Terry Kulka

339-1174
Expect the best.

Rockridge