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NO.5 * ISSUE NO. 103

Qakland’s 52-Mile
Scenic Drive

by Annalee Allen

The Scenic Drive of Oakland being
unveiled this summer incorporates 52
destinations and features key City land-
marks and historic sites. Distinctive oak
tree logo signs, underwritten by corpo-
rate, business, and community organi-
zauion sponsorship, have been appear-
ing all over town in anticipation of the
Inaugural tour taking place in July.

Oaklanders will get their chance to
experience the Scenic Drive during “Cel-
ebrate Oakland Weck” in conjunction
with the Grand Reopening of City Hall.
On July 19 at 10:30 AM, the opening
celebrations begin with speeches, en-
tertainment and guided tours of City
Hall. On July 22 the scenic tour will
officially be launched with departures
from Jack London Square scheduled
throughout the day.

In 1988, former director of the City
Parks and Recreation department, Herbye
White, came up with the idea of a 52-
mile drive modeled after San Francisco’s
49-mile drive (San Francisco was in-
corporated in 1849, Oakland in 1852).

See “Scenic” on page 3

General Membership
Meeting Agenda

Thursday, June 15, 1995,
7:30 p.m.
College Ave. Presbyterian Church
5951 College Avenue (Sanctuary)

e Chiron Expansion — Joanna
Pace, San Pablo Avenue Golden
Gate Improvement Association

(SPAGGIA) (see article on page 3)

e Save Our Creeks — Video
Presentation by Alameda County's
‘Save Our Creeks’ Campaign

e Dreyer’s Update

* JUNE 10, 1995

5

Sponsored hy The Rockridge Community Planning Council * 5856 College Ave. #130 * Oakland, CA 94618 + 814-6060

Rockridge & Dreyer’s —
Truth with Consequences

e News

CIRCULATION: 4500 RESIDENCES; 200 BUSINESSES

by Annette Floystrup and Kathy Walsh

On short notice, Dreyer’s entertained
several hundred Rockridge neighbors at
an open house the afternoon of May
24th. Along with free ice cream, neigh-
bors were served up architectural draw-
ings and computer-generated pictures of
the proposed project. Unfortunately, several
significant pieces of misinformation, clearly
designed to counter neighborhood ob-

yections, were given out along with the
ice cream.

Zoning — Facts and Fiction

Dreyer’s officials consistently and
erroneously stated that College Avenue’s
Special Retail Commercial Zone, C-31,
imposes no size limitations on busi-
nesses. They continued this misrepre-
sentation despite repeated corrections
by knowledgeable individuals, includ-
ing a Planning Commissioner. And, in-
deed, Section 4483 of our zoning code
limits any single establishment to a total
floor area of 7,500 sq.ft. Traditionally,
Conditional Use Permits have allowed
local retailers to exceed that limit when
the community good was served by a
necessary function, as, for example,
by Lucky and Safeway markets, or
civil buildings like our new library, at
about 14,000 sq. ft.

The current Dreyer’s office space,
excluding the retail stores, already ex-
ceeds the limit by 650%. The new pro-
posal will exceed it by 1400%, and that
does not include the three-story, mostly
underground, parking structure for the
exclusive use of Dreyer’s. If those 87,817
sq.ft. are included, the total floor area
devoted to this “single establishment”
(194,421 sq.ft!) will exceed the statu-
tory limit by 2600%.

Dreyer’s statement that it does not re-
quire any variances for this expansion is
correct, but incomplete. This expansion,
like the last one, will require a fistful of
Major and Minor Conditional Use Per-

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Slated for demolition, should Dreyer’s be
allowed to expand, is this large, handsome
four-plex at6048 Claremont, currently being
used as offices by Dreyer’s. Only BART and
Highway 24 construction have permanently
removed more housing stock in Rockridge
than Dreyer’s.

mits, which carry the same legal onus and
bureaucratic process as variances.

Finances — Who Feeds the
City’s Kitty?

One common mistaken belief among
Oakland residents is that only corpora-

tions contribute greatly to the City’s tax
revenues. In fact, Property Tax Rev-
enues account for over half of Oakland’s
tax money, and the 94618 zip code sur-

See “Dreyer’s” on page 8

Community Forum
on Dreyer’s

District | Councilmember Sheila Jor-
dan is sponsoring a facilitated commu-
nity meeting on Thursday, June 22, 7:00
p.m., at the College Avenue Presby-
terian Church (5951 College Avenue), to
discuss and analyze Dreyer’s proposed
project and its potential impact on the
Rockridge neighborhood. The meeting
will be facilitated by a representative
from Oakland —Sharing the Vision. Drey-
er’s has been invited to attend.

Don’t miss this opportunity to ex-
press your opinions and concerns. &

Photo: Kathy Walsh, developed and printed

courtesy of Ag photo, College Avenue

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The Rockridge News

June 10, 1995

Book Corner

by Gay Ducey, Children's Librarian, Rockridge Branch Library

Summer Reading Program:
‘Solve Mysteries—Read!”’

Here’s the Deal: Kids read eight books, get some neat stuff every now and
again, and get a free ticket to an Oakland A’s game. The program starts June 19
and ends August 26. Each child has his or her own folder to record the books as
they are read. Children choose what they want to read. We don’t ask for a book
report, or a little chat, or a drawing, or anything else. Preschoolers and elemen-
tary school students can participate, too, by having an adult read to them. Pretty
simple and awfully accessible. All Oakland Public Library branches and the Main
Library offer this program.

Here’s the Philosophy: We keep down the number of books to be read to
encourage quality, not quantity. Young people can always read more titles, but
eight books is a substantial commitment for some kids. There is no prize for the
most books read. We let kids choose what they wish, so there are no rules about
reading one red book, one nonfiction book, etc.

Here’s the Really Big Deal: Kids often associate reading with work. Very
sensible. Most reading takes place in or related to school and involves worksheets,
book reports, dioramas, and oral reports. Books are used as text to learn to read
and later to develop critical faculties as well as exposure to ideas, to wonderful
plots and characters, and to rich language. All to the good. But somewhere along
the way a whole bunch (professional library term for “lots”) of kids figures that
reading stops at the schoolhouse door. That worries me. | want kids to read long
after formal education ends, and | suspect they will do so if it is pleasurable. And
they won't if it’s not. This program is a way to emphasize the fun part. Please bring
your kids in and give it a try. Help them along by encouraging them to read what
they find interesting, or amusing, or gross, or cool. Ask me for some help
(especially with the gross ones). Have fun. @

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Offer expires 7/15/95.

ROCKRIDGE BRANCH
LIBRARY

5803 Birch Court at
BR College Avenue BK
Note the new phone number:

597-5017

>

Hours
Monday, Tuesday, Thursday, Saturday:

10:00 a.m. - 5:30 p.m.
Wednesday: 12:30 - 8:00 p.m.
Closed Friday, Sunday

PRESCHOOL STORYTIME: lst and 3rd
Tuesdays at 10:30 a.m. and 11:00 a.m,

FREE CLASS: Bonnie Lockhart, member of
the Plum City Players and well-known music
educator will offer “Songs and Music Games
from Around the World” on Wednesday
evenings from 7:00 to 8:00, beginning July
12 and ending August 9. Parents and chij-
dren from preschool through primary grades
are welcome.

The Rockridge News

The Rockridge News, founded in 1986 by Don
Kinkead, is published monthly in Oakland and is
sponsored by The Rockridge Community Planning
Council, a neighborhood-based nonprofit organiza-
tion. Membership includes everyone living within the
organization’s boundaries. The goals of the organiza-
tion are to promote community involvementin neigh-
borhood planning and area development, to address
neighborhood concerns (such as educational and
recreational resources and the deterrence of crime),
and to serve as a liaison between the community and
the City of Oakland, in particular the Oakland Plan-
ning Commission.

Rockridge News Production

Kathy Walsh —........................... Editor-in-Chief
Trish West... +--+ Editor

Valerie Knight......................-..... Graphics; Layout
Susan Montauk ...................... Advertising
Maya Byrne Nissanka ........... Billing

Mary MacDonald .............. Writing; Editing
Don Kinkead .................-........-. Distribution

Are there community issues you'd like to see
covered in The Rockridge News? Call 814-6060, or
write to 5856 College Avenue, #130, Oakland 94618.

Publication date of the next issue is July 15. To

advertise, call Susan Montauk at 547-3855. July dead-
line is June 29.

VALERIE KNIGHT [@paNusi(es

Mg

with today's competition,
its not an extravagance —
ifs a necessity

vow 510.339.3161

————

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NOISAG DIHdVAD ALITVAO

June 10, 1995
ee

The Rockridge News

Page 3

Golden Gate Neighbors Ask for Your Help

by Joanna Pace, San Pablo Avenue Golden Gate Improvement Association (SPAGGIA)

How big a shadow does a 300-foot
lower cast? How would your
neighborhood’s commercial area sur-
Vive with no peak-hour parking? Must
urban residents always choose between
more jobs and a liveable neighborhood?

Residents in the Golden Gate neigh-
borhood of both Oakland and Emeryville
are asking neighbors throughout our
cities to learn about the next large de-
velopment coming to our neighborhood
and the “Alternate Scenario” we are
Proposing.

Chiron Corporation, one of the world’s
leading biotech companies, has proposed
a massive expansion of its facility at
J3rd and Hollis streets in Emeryville,
two blocks from the Oakland city line.
Plans call for several blocks of large
buildings topped by two towers, one of
them 22 stories (300 feet) high, and

3,400 parking spaces for 4,000 employ-
ees.

Residents and members of SPAGGIA
have expressed concern about the im-
pact of the proposed project on the sur-
rounding neighborhood and commercial
area, including major traffic problems
and harmful solutions proposed to fix
them, such as removing peak-hour park-
ing from San Pablo and Stanford av-
enues and removing medians. We have
objected to the massive scale of the project
and the excessive burden on Oakland’s
streets, air quality, police, fire, schools
and other services, while almost all ben-
efits go to Emeryville. We are also con-
cerned that Oakland citizens will be left
out of the employment the project may
bring.

In the name of balanced, responsible
development, SPAGGIA is proposing
an Alternate Scenario where “all parties
agree to work to make this a model project
of cooperation across borders and bound-
aries, environmentally responsible and

Scenic
from page 1

Like so many other Oakland projects,
progress on the scenic drive was inter-
rupted by disasters—earthquake and
‘“ ) fire—but

Oa kiand now thedrive
is ready!

Sites that
speak toOak-
land’s abil-
ity to rise
above calam-
ity, such as

° the restored
52 Mile City Halland
Scenic the Firestorm

° Memorial
Drive Tile Wall at
theRock-
ridge BART station, are featured on the
drive. A full-color brochure with map
and descriptions of the points of interest
will be available. The maps will be dis-
tributed through hotels, visitor centers,
libraries, and other key locations. The
Scenic Drive is being coordinated through
the City’s Office of Marketing and Pub-
lic Information, and all funds for the
reproduction of the signs and maps are
being raised through sponsorships and
donations. In the Rockridge neighbor-

hood, the Rockridge Community Plan-
ning Council and the Rockridge Area
Merchants and Professionals Associa-
tion have jointly purchased one of the
oak tree logo signs for College Avenue.
For more information, call Project Coor-
dinator Samee Roberts at 238-2193. m

PrP” ROCKRIDGE ~
CRIME ALERT
HOT LINE

Dial 814-2255

(814-CALL)

to report suspicious
activities or to hear

weekly updates on
criminal activity in
Rockridge

No serious incidents have been reported
this month on the Crime Alert Hot Line.
To help track crime in the neighborhood,
please report incidents to the Hot Line
after notifying the police. m

socially equitable, providing benefits to
the entire surrounding area and particu-
larly to the working-class neighborhoods
immediately adjacent. The goal will be
to design a hospitable, productive envi-
ronment for biotech and other high-tech
industries in our subregion and ensure
its viability into the next century.”
The Oakland City Council has formed
a litigation negotiating team to address
this issue with Chiron and Emeryville.
If you, too, are concerned about the
questionable urban planning aspects of
this proposed project and its impact on
our city, call negotiating team chair,
John Russo, the other two members, or
the mayor to express your concern.

JONN: RUSSO 225 iscciccccavssasnccs 238-3681
Sheila Jordan ................06+. 238-3680
Natalie Bayton.................. 238-3658
Mayor Harris ................00+ 238-6907

For more information about
SPAGGIA’s Alternate Scenario, callme
at 658-3745. B

Chabot School

Notice

The Chabot School PTA is looking for a

Spanish instructor to teach elementary
school children, part-time before or af-

ter school. Applicants should be experi-
enced and eager to work with children at
different levels, taking a fun and interac-

tive approach. Send resume to the Lan- §

guage Program, Chabot School, 6686
Chabot Road, Oakland 94618. g

CHRISTENSEN
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Exquisite Custom Design Jewelry

Fine Art and Beautiful Gifts

Heirloom Jewelry
Restoration and Repair

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OAKLAND ~* 510.655.5952
TUESDAY SATURDAY 11 6

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Page 4 The Rockridge News

ST

New Volunteers Join

“A Tasteful Tour of Rockridge”’

Plans Proceed for Fall Kitchen Tour

by Theresa Nelson, Kitchen Tour Promotion Volunteer

The 1995 Fall Kitchen Tour, “A Tasteful
Tour of Rockridge,” features nine won-
derful kitchens and “tastes”
from Rockridge restaurants,
for an unusual and excit-
ing fundrais ing event.
The tour date is Sun-
day, October 8,
from 12:00 noon-
5:00 p.m. From
Craftsman to Medi-
terranean, the kitchens
selected represent some
of the best of Rockridge ar-
chitecture and design, filled
with ideas for those considering a kitchen
project from any architectural period.
The tour has already attracted many
new volunteers, and anyone is welcome
to join the fun. Each volunteer receives
one free ticket for the tour! You can help
plan tour logistics, work on the brochure
and graphics, help publicize the tour,
work with restaurants and other spon-
sors, decorate kitchens for the tour, and
participate in many other activities. Just
fill out and mail the adjacent coupon, or
call Kitchen Tour Chair Susan Montauk

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SAN FRANCISCO  ¥
BAY CHAPTER |

SIERRA CLUB
BOOKSTORE

Phone and Mail Orders

Welcome

(510) 658-7470

6014 College Ave., Oakland
Mon-Thurs 11-6 Fri-Sat 10-8

CF eo etre Or Or0 whee Os Fne On? we One On? a O29 w* 0 %2* wt

Introducing...

JOE KARR

Rockridge Beauty

With your haircut or color process receive a

complimentary JOICO product plus 10% off any
additional product purchased!

For appointment: (510) 420-1760
Rockridge Beauty
5510 College Ave., Oakland, CA

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at 547-3855. To volunteer only for the
day of the tour, call Susa Kessler, 653-

6248. | |
If you are a merchant, builder, archi-

tect, designer, or other home-kitchen
professional interested in being a Spon-
sor, please call RCPC at 547-3855. Be
sure to save the date, Sunday, Octo-

ber 8, noon to 5 p.m. &

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———_— oo ee

7 A Tasteful Tour of Rockridge Kitchens-Oct. 8, 1995

Adele Crawford’s kitchen, one featured op
the tour, includes an old Wedgewood stoye

and Adele’s custom stenciling on the floor
and at the top of the walls.

—_—————“— so

Yes, I’d like to help with the following:

Name:

I'd like to be one of the fifty docents.
I'd like to work on the docent committee.

I'd like to work on public relations.

I'd like to work on the day of tour planning committee.

Address:

(eve)

|

|

|

|

|

|

___
|

|

|

, Phone:(day)
|

|
|
|
|
|
I'd like to work on the tour brochure or graphics. ,
|
|
|
|
|
|

Mail to: Susan Montauk 5236 Boyd Ave Oakland, CA 94618

24 Hour-7 Day, Emergency Repair

OLLINS

ly

Service, Repair, Drain
& Sewer Cleaning.

No extra charge for weekends
holidays or nights

SEAN COLLINS : 264-8770

Oakrown

Furnaces & Fireplaces
PoP 98 8 8 8G

Consultations, cleanings,
repairs, and installations

Dampers, spark arresters,
brickwork

JIMMY HALLORAN
658-4778

Calif. Contractor’s License: 681816

CELEBRATE
FATHER'S DAY

JUNE I8&ch

handcrafted arts and jewelry
NOAN'S ART
550] college ave. oakland (510) 428 0303

June 10, 1995 The Rockridge News

Off to Camp!

by Trish West

Page 5

¢/n Search of the Perfect Pulp (paper-
making), with Anne Busse |
- Interpreting the Landscape, with Kirk

Cooper
The pile beside the duffel bag grows _ social where I concocted the most out- ° Chinese Bush Painting, with Lam-Po
as I toss on another pair of shorts, a rageous chocolate sundae; a sunrise Tai Leong

University of lowa sweatshirt, a flash-
light, a beach towel, and sunscreen. No,
I'm not sending a kid off to camp; the
happy Camper, c’est moi! I’m getting
ready for a second summer session at
Oakland’s Feather River Adult Arts

Chi session; the canopy of bright stars
over my cozy little cabin. Most of all, I
remember the great people I met, both
the teachers and the other campers.
This summer, I’ve signed up for
“Writing a Sense of Place,” taught by

* The Art of Storytelling, with Marijo
*Expressive Painting—Listening to
Nature's Song, with Taju Mohibi
* Tai Chi Ch'an, with Eric Wong
Additional recreational activities
abound, with swimming, hiking, and

Camp.
[ have great memories of last year’s

Session: a picnic beside the refreshing
spray from a waterfall: the ice cream

Bay Area writer Tobey Kaplan. Here

are the other classes available:

«The Artistry of Outdoor Photogra-
phy, with Rex Burress

(| Letter to the
Editor

Dear Editor,

Riding home on BART recently, |
was joined by a colleague who lives on
the shore of Lake Merritt in one of those
lovely old classic buildings. He is here
On a One-year assignment from the Los
Angeles area and was meeting a friend
of over thirty years for dinner at Oliveto.
As we chatted about East Bay nei ghbor-
hoods, Rudy referred to the overdevel-
opment of different areas and asked how
it is that Rockridge has been protected
and has maintained its character as the
very special place it is. He wondered
how commercial enterprises had been
prevented from placing large, out-of-

character buildings in Rockridge and
destroying the charming qualities we all
want for our urban neighborhoods. I
enjoyed telling him about the Rockridge
Community Planning Council and the
good work it does in standing up for the
neighborhood and seeing that our spe-
cial zoning laws are upheld.
Thank you, RCPC, for a job well
done. Please keep it up.
— Leigh Trivette
Forest Street

Editors’ note: We couldn’ tagree more!
As a former RCPC Board Member,
Leigh might be just a little biased.
Even so, her friend Rudy was right on
target with his observations: College
Avenue’s particular charm is not an
accident, but a carefully planned
pedestrian-oriented retail environ-
ment. @

ROCKRIDGE BEAUTY

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Gift Certificates Available

5510 College Avenue
420-1760

7 Days M-F 10-6
Sat 10-6 Sun12-5

horseback riding. Just plain loafing in
this beautiful setting is encouraged too.

Adult Arts Camp is sponsored by the
Oakland Office of Parks and Recreation
Cultural Arts Division in cooperation
with Oakland’s Feather River Camp.
The 5Q-acre camp site is located in the
Plumas National Forest about 225 miles
from Oakland.

Dates: July 29 through August 5, 1995

Cost: $395

Included in the cost are round-trip
charter bus transportation from Oakland
to the camp, 8 days and 7 nights accom-
modations, three meals daily, commu-
nity bath and laundry facilities, daily
classes, evening programs, and some
supplies. It’s a great deal!

For a registration form, call 238-6951.
Registration deadline is July 12. Infor-
mational brochures are available at Stu-
dio One and branch libraries. And if you
want to see photographic documenta-

tion of the fun in store, call me at 653-
6560. gf

College Avenue Adult
Activity Center
5951 College Avenue

Invite your friends to come along with

you to the following programs, all at
|| a.m. on Wednesdays:

June 14 Video presentation: “Atlantic

Vistas, Scenic America” by Kathy
Connelly

June 21 Vic Steppan: Slides of Tibet
June 28 “Kathy’s Adventures in Bali”

July 5 Charles Fitch: Slides of waterfalls
around the world

Stepping Stones Small \

Montessori guided

steps fo
Preschool | 3e/f
NOW discovery

lic # 010212119

&S

658-5539)

enrolling
\3 year olds

Page 6

Changes on College

Lillian’s Children’s Store
5833 College Avenue
(formerly O’Toole’s)

Consignment children’s clothing, equip-
ment, and toys are available, just as in the
former store, which Lillian used to man-
age. Parents are encouraged to bring in
outgrown children’s items. 428-1009

Isobune Sushi

Restaurant
5897 College Avenue
(formerly site of Home Video)
The boats (isobune) of sushi go round and
round the sushi bar 362 days a year. Owner

Shochi Imanaka was granted a U.S. patent
for “‘a new and useful invention” when he

submitted the design for his unique little
boats. Other locations of the restaurant
are in Japantown in San Francisco and

Burlingame. Hours are |1:30 a.m. to 10
p.m. 601-1424

Cotton & Company
5858 and 5902 College
The infant and maternity portion of the
expanded shop has moved just across the
street. Owner Claudette Von Ruskin says

that hers is the only maternity shop in
Oakland now.

Miki Berkeley
5833 College
(former site of Bunny, Didd & Tubbs)
This shop has relocated less than half a
block away, retaining its comfortable cot-
ton clothing for women and kids.

To Herb With Love
5495 C Claremont

Marti is the proprietor of this new herb
and aromatherapy shop, which is open
5-9 p.m. Tuesday-Friday.

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510 652+*5454

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The Rockridge News

June 10, 1995

Progress on Soundwall Compromise

by Gordon Piper, Representative for Hiller Highlands Homes Association

Substantial progress was made at a
May 25 meeting of representatives of
approximately 14 local homeowner as-
sociations whose members will be im-
pacted by the proposed sound wall asso-
ciated with the Highway 24/13 inter-
change project. Greg Kos, aide to Dis-
trict One Councilmember Sheila Jor-
dan, served as facilitator among the groups
and the Alameda County Transportation
Authority (ACTA).

Faced with the challenge of making a
1,900-foot soundwall above Chabot Canyon
on the north side of Highway 24 both
less conspicuous and more effective,
representatives endorsed the following
concepts: 1) building the soundwall, where
possible, on the shoulder of the freeway
behind tall shrubs for screening, and 2)
utilizing a noise barrier system that would
combine innovative materials and a land-
scaping screen to maximize noise re-
duction and to minimize reflected noise
on the south side of Highway 24. Among
the new materials being examined by
the group is one developed by the Carsonite
International Company.

Homeowner association representa-

tives expressed optimism that the rec-
ommended soundwall system could be
constructed at less expense to ACTA
than the originally proposed 14-foot-
high concrete block soundwall System,
which was projected to cost $1.14 mil-
lion. Representatives indicated their hope
that cost savings would be utilized by
ACTA inimplementing a master planned”
landscaping mitigation program recently
proposed to ACTA by City of Oakland
Park Services Manager Tony Acosta.
The “master planned” landscaping miti-
gation plan would create a view/noise
buffer and fire-resistant landscaping on
City of Oakland and Caltrans properties
around the Highway 24/13 interchange
project area. Federal transportation en-
hancement grant funds are potentially
available.

Chabot Canyon Homeowner Asso-
ciation President Roland Brandel indi-
cated that the homeowners he represents
support both recommendations.

Gordon Piper is also Chair of the North
Hills Landscape Committee and was in-
strumental in creating the Firestorm Me-
morial Garden near Hiller Highlands. &

St. Albert’s Priory (Re) Visited

by Father Denis Reilly, Prior of St. Albert’s

A choir of monastic-robed men chanting
Hebrew psalms in Latin graced the cover
of millions of CDs sold last year. Such
sights and sounds (although now in English)
are nothing new to Rockridge residents.

The Dominican Order was founded
by St. Dominic some 800 years ago; it
was Dominic’s desire to have a commu-
nity of mobile men, based on a demo-
cratic constitution whereby its members
elected their own superiors (and with
term limits), who directed them to a life
of common prayer and study for the
purpose of preaching the gospel. In the
13th-century ecclesiastical and secular
world, this was a novel idea. We Do-
minicans like to think that it still is.

One of the pioneer Dominicans to
come to California in the mid-1800s
was later to become the first Archbishop
of California. The archbishop’s last name
of Alemany is familiar to residents of
the Bay Area. In the early 1930s, we
moved our studium to Rockridge in or-
der to be close to the University of Cali-

fornia, as it is within our tradition to be
near centers of learning. Currently our

Students live at St. Albert’s Priory (lo-
cated on Birch Court and Chabot) but
Study at the Graduate Theological Union
in Berkeley. As a House of Formation,
our men spend eight years focusing upon
Spirituality and pastoral ministry in ad-
dition to philosophy (two years) and
theology ( four years). Once completed,

See “St. Albert’s” on page 7

mpjipivM pjouog «<q suimpiq

June 10, 1995

ME brand-new Nike cross train-
ers are on their maiden voy-

age, striding back to the store where
| recently bought them. It must be
the purple trim that makes them
Cxtra speedy. They transport me down
the hill to TranSports in record time,
Justahead of co-owners Bev Newcomb
and Kei Kodani.

My visit to TranSports falls on
the day after the annual Bay to Break-
ers, so [ hear about the runners who

T

The Rockridge News

HE NEIGHBORHOOD MERCHAN

by Trish West

FAEASSALALEALE REAR AEARERS

“TRANSPORTS

6022 COLLEGE AVE.
655-4809

T

Page /

complete line of swimsuits, goggles,
and other accoutrements for water
lovers. She helps supply Oakland’s
swimming clubs for kids, just as
she does with Bay Area running
Clubs like the East Bay Striders.
Friendly owners and employees,
a wide selection of products, knowl-
edgeable personal service, fair
prices—TranSports has them all.
For my money, College Avenue’s

Crowded in to buy new shoes on Satur-
day. Inaugurating new shoes on a 7.5-
mile course is not something Bev and
Kei recommend, even for the slower-
moving “centipedes” who come in for
matching tights. Those tights probably
provided welcome warmth in this spring’s
wacky weather.

Kei’s participation in this year’s Bay
to Breakers event marked his first time
in 15 years. It was something of a family
affair for him, as his recently retired dad
wanted company for his own first ven-
ture up the dreaded Hayes Street Hill. It
was also his parents’ influence that got
Kei into the sports shoe business. Kei
Says, “My family was always going back-
packing and fishing. With my mon, I
Started making outdoor equipment for
stores when I was in high school.” That
interest led Kei and his partners (the
third partner is Frank Monaghan) to open
TranSports in January of 1982.

When asked about the genesis of the
store’s name, Kei replies, “The idea is
personal transportation, people moving
under their own power, as in running,
swimming, and biking. I guess it could
also signify a transformation from seden-
tary to fit.” Once in a while, however,
someone perusing the phone book inquires
about shipping a car from coast to coast!

TranSports seems to occupy an ideal
spot on College Avenue. Right next door
is Hank & Frank Bicycles. The Sierra

Club Bookstore is a few doors away, as
is Walkabout Shoes. Each of these out-
door-oriented stores has its own spe-
cialty niche, which Kei claims is the
secret to small-business success. Just as
important is the friendly personal ser-
vice. Kei says, “We don’t just cater to
the elite or hardcore athlete. We take
care of everyone from the beginner to
the fastest runner. Customer service is
an important goal here.”

Employee Don Williams echoes Kei’s
sentiments, saying, “I like working here
because you can educate customers about
running shoes. That takes some exper-
tise because we carry about 250 styles.”
Don’s commitment to education is cen-
tral to his “other life” as well. He is
teaching a young people’s program at
Marin Conservatory Theater this sum-
mer. Sometimes he’s “on the boards”
himself, with his favorite role so far
being that of Horatio in “Hamlet.” Bev
and Kei claim that in slow moments in
the store, Don regales them with “Good
night, sweet prince....”

Kei and Bev each have two small
children who love to visit the store. Of
course they all wear tiny running shoes.
“Our kids are definitely well shod,” says
Bev. “Just like their parents, they need
to try out the products.”

Although Bev is a runner and a vet-
eran of the Bay to Breakers, her spe-
Cialty is swimming. TranSports has a

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TranSports easily wins the race against
the huge sports outlets.

franSports is open Mon.-Sat., 10 AM-
6 PM; Sun., 12-5 PM.

St. Albert’s

from page 6

we can be assigned anywhere in Califor-
nia, Oregon, Washington, Alaska, Ari-
zona and Utah; we also have men in
missions throughout the world.

And so our community is a combina-
tion of young (the students), middle aged
(we are acenter of spiritual and intellec-
tual renewal for priests and sisters from
around the world), and elderly (because
of the contemplative atmosphere of St.
Albert’s, we are valued as a place for
retirement). With 70 priests, sisters and
brothers living here most of the year, we
are a “city” onto ourselves, although we
did take in seven men and women who
lost their homes in the Great Oakland
Fire (the longest such resident stayed
with us for 18 months).

St. Albert’s is the center and heart of
our province. We are happy to be able to
Share in the beauty of Rockridge with

others who have discovered the wonder
of the area. &

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The Rockridge News

June 10, 1995

Page 8

Dreyer’s
from page I

rounding College Avenue is one of the
mostrevenue-productive in Oakland. The
interesting small businesses of College
Avenue are directly responsible for making
the area attractive to residents and visi-
tors alike.

Oakland’s 26 neighborhood com-
mercial areas, excluding Chinatown/
Downtown, put over $680,000 into
Oakland’s business tax revenues in
1994 as well. College Avenue is #1,
accounting for 10% of that total. Oakland’s
two C-31 Special Retail Commercial
Zones, College Avenue and Piedmont
Avenue, together accounted for 19%,
putting a hefty $126,755 into the City’s
business tax revenues.

Success on these Avenues has been
created and supported by the City’s two
most dedicated, organized, and long-
standing neighborhood groups, RCPC
and PANIL (Piedmont Avenue Neigh-
borhood Improvement League). Both
groups have worked hard to create
and sustain C-31’s pedestrian-oriented
retail, conserve housing, and prevent
commercial encroachment into the
residential zones. As a result, these
neighborhoods have generated signifi-
cant tax revenues for the City over the
past two decades.

Several small businesses are located
in the Dreyer’s building on College Avenue
(among them the well-known bakery
Katrina Rozelle), contributing to those
business tax revenues, and all of those
businesses owe a debt to RCPC, as do
the businesses facing them. Dreyer’s
original plans were for a long office
wall facing College Avenue, and only
strong pressure from RCPC to en-
force C-31 zoning created those ground-
floor retail spaces.

Positively Promoting Oakland

In the past few years, College Av-
enue has brought the City a great deal of
positive publicity in the regional and
national press. Professional journals,
newspapers, and lifestyle magazines, such
as Sunset and The New York Times, pro-
mote Oakland’s Rockridge neighborhood
as a model of the best in urban living.
The Avenue draws an interesting mix-
ture of national celebrities including Sally
Quinn and Ben Bradley (Oliveto),
Branford Marsalis (Citron), Maria
Shriver and Arnold Schwarzenegger
(Oliveto), and actor Kelsey Grammer

(Tachibana). They were drawn, as are
many visitors, by the interesting mix of
fine restaurants and pedestrian-oriented
retail stores on College Avenue.
Rockridge’s C-31 retail and restau-
rant zone serves a valuable regional
and national advertising function pro-
moting Oakland.

During the same period of time, Dreyer’s
has eliminated even its few modest ref-
erences to Oakland in its Annual Re-
port. It’s unfortunate, but Dreyer’s, with
its heavy internal emphasis on “heri-
tage,” doesn’t see fit to even mention
Oakland in its annual report, except in
the address.

Home Today — Gone
Corporate Tomorrow

Dreyer’s has already demolished,
converted, or kept out of circulation
15 residential units from Oakland’s
housing stock, and now proposes to tear
down a 16th. The residential character
of the Chabot/Claremont/College triangle
has been seriously eroded as Rockridge

has been deprived of residents, and the
City has been deprived of business tax
revenues on the rental of converted units,
Only BART and Highway 24 construc.
tion have permanently removed more
housing stock in Rockridge than
Dreyer’s.

During the last expansion in 1989,
Dreyer’s took three lots on Chabot Road
out of residential use in the R-35 zone.
Two houses, in use as a duplex and a
triplex, were demolished for parking.
The third, next to the parking lot, still
contains a classic two-story Craftsman
stucco house with a two-story rear du-
plex. Dreyer’s uses these homes for
corporate and industrial purposes, in-
cluding separate men’s and women’s
company fitness spas, employee park-
ing, and a product test kitchen (added in
1992, according to completed Building
Permits on file). These units violate
Oakland Zoning Code Sections 4484
& 7026 (conversion of living units to
non-residential use) and the R-35 resi-

dential zone. Continued on next page

by Susan Smartt, Boardmember,
Comments East Bay Regional Park District

A Vision for Our Regional Parks

East Bay Regional Park District boardmembers, staff and citizen volunteers are

continuing work on the newest District Master Plan, the road map for District policies
and programs into the next century. The Master Plan sets general policies for planning,
land acquisition, resource preservation, restoration and management, recreational
development, nature education, and park operations.

The current Master Plan was adopted in | 988; work to amend it was started in
1994. Major steps taken so far include approval by the Park District Board of the overall
process for completion of the Master Plan, and a series of public meetings that led to
approval of the first Cultural Diversity Policy for the District. The next step is
development of a Public Review Document that will outline Master Plan issues for
review during public forums this fall.

A key component of the planning process is citizen input. The Park Advisory
Committee (PAC) is a group of citizen volunteers who are appointed by the Park
District Board, other public agencies and citizen organizations. The PAC is working with
District staff to identify issues that will be included in the Public Review Document. The
dates and locations of the public forums to review this document have not yet been set,
but will be noticed in the local newspaper well in advance.

| recently appointed Rockridge resident [and former RCPC Boardmember] Gary
Jereczek to the PAC. If you are interested in Master Plan issues or need information on
the public process, you may call him during working hours at (415) 433-2220, ext. 272.

There have been significant changes affecting the Park District since approval of the
|988 Master Plan. These have included passage of the $225 million Measure AA Open
Space Bond Act in | 988; establishment of the East Contra Costa County Assessment
District in 1991; adoption of the two-county Regional Trails Assessment District and
passage of state legislation creating the East Shore State Park, both in 1993: and the
Camping Task Force in 1994.

Our two-county District continues to be a growing, dynamic place. The Park
District Board serves as stewards of citizens’ investment in the quality of their lives as

we balance increasing needs with declining resources. | encourage your creative

thinking and participation as we think and re-think the many policy decisions that will
be made during the Master Plan update process. m

June 10, 1995

Dreyer’s
from page 8

Dreyer’s also demolished a duplex
and house at 6044-46 Claremont Av-
enue, which it had been using as offices,
and proposes to demolish the pink-and-
white Craftsman stucco four-plex at 6048
Claremont Avenue, currently in use as
offices for Dreyer’s.

Keeping It Legal

Dreyer’s knows that Oakland law
requires it to get a Major Conditional
Use Permit for residential conversion.
In the 1989 EIR, it implies it obtained a
permit in the mid- 1980s to convert three
residential units on Claremont Avenue
to offices (later demolished for the ex-
isting parking lot), but City Planning
staff found no Department records to
back up that claim.

Dreyer’s was specifically denied
permission to build the product test
kitchen during its first application for
expansion, because it is an industrial
use. Although the house and duplex at
5939-43 Chabot Rd. were in just-re-
modeled condition when acquired, Dreyer’s
has claimed itcannotreturn these houses
to their legal residential use, citing the
money it has invested in the illegal con-
versions! Neither the corporate fit-
ness spas nor the product test kitchen
qualifies for any zoning exemption under
Oakland law.

These conversions are an arrogant
corporate flouting of Oakland law, and
show a real contempt for our city and
our neighborhood, which fought hard to
preserve housing. Dreyer’s should know
Oakland’s laws apply equally to it.

The current project proposes to con-
vert even more residential land to com-
mercial use, and includes tearing down
a house zoned R-60, high-density resi-
dential. One house would remain on
Claremontasa self-described buffer zone,
but given Dreyer’s flagrant track record

Solid Professional Results

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The Rockridge News

of illegal residential conversions, one
can but speculate on this one’s intended
corporate function.

Expand and Abandon
a la Kaiser

For many years, PANIL fought the
expansion of Kaiser Hospital into their
residential areas. As Kaiser grew, it ex-
panded from Broadway to Howe Street
and Piedmont Avenue. Kaiser’s move to
Emeryville willleave several large build-
ings empty, and take away a signifi-
cant percentage of Piedmont Avenue’s
shoppers. Piedmont Avenue merchants,
PANIL, and Oakland officials face tough
decisions on what to do with large, spe-
cialized buildings that are unsuitable for
conversion and re-use by small scale re-
tail businesses and offices.

Since 1988, Dreyer’s has grown na-
tionally from 575 employees to the cur-
rent 2062, according to America’s Fastest
Growing Employers, 1994, and
Compuserve’s Disclosure, Inc.,1994.The
growth on College Avenue has been from
22 office employees plus 35 day-shift
factory workers in the mid-8Qs to the
current 192 office workers. The 1989 EIR
was based on a maximum of 165 employ-
ees, which the current proposal almost
doubles to 310. Since Dreyer’s has pro-
posed to double its presence twice in six
years, future growth into the residential
zone must be a concern based on past
performance.

Dreyer’s Belongs in
Downtown Oakland

The current Dreyer’s building can
lend itself to small office conversion,
but, combined with the newly proposed
building, there is very little re-use po-
tential without prohibitively expensive
and extensive renovation. According to
the project architects, no part of this
project is designed for re-use. As a
publicly held corporation, Dreyer’s cannot
make absolute future commitments to
remain in Oakland, and the adverse eco-

534-3093

Op ectict nes,

and Gardens

REAL
ESTATE
SERVICE

Page 9

nomic impact of over 194,000 sq.ft. of
empty buildings, badly suited for con-
version, would be severe should Dreyer’s
move after completing this proposed
expansion. Fluctuations in corporate size
that can be absorbed in a Downtown
economy could easily be devastating in
Rockridge.

If Dreyer’s left College for Downtown
Oakland now,a minimized economic impact
would be felt as the current building filled
up with accountants, lawyers, architects
and other professional offices. Downtown,
as Dreyer’s continues to grow, it can
expand without fistsful of Conditional Use
Permits, encroachment on residential land,
and destruction of housing stock. If it
leaves (like the downtown Blue Cross
did), its office space would be immedi-
ately reusable for other large-scale corpo-
rate use.

Among College Avenue businesses,
Dreyer’s, a national corporate adminis-
trative headquarters, is out of place. As
a large, rich corporation, Dreyer’s, un-
like the neighborhood, can buy most of
what it wants. Let us hope that does not
include the common sense of our public
officials as they weigh the true value of
one corporation’s immediate wishes against
the long-term health of a thriving neigh-
borhood that generates top business li-
cense tax and property tax revenues to
the benefit of a// of Oakland. Oakland’s
Downtown needs more corporate busi-
nesses to succeed, and Rockridge is a
neighborhood that doesn’t need fix-
ing. Dreyer’s belongs in Oakland, and
Rockridge neighbors will be the first to
applaud Dreyer’s continued success and
expansion — but it shouldn’t happen at
our neighborhood’s expense. Sf

Make Your
Impression in Rockridge

There's still time to order a granite tile
(or section of a tile) to pave the new
library entry.

* For $100 — 3 lines of type, 20 letters/
spaces per line

* For $300 — 4 lines of type, 20 letters/
spaces per line

Or make a donation in any amount to
help buy books and furnishings. Donors of
over $500 will have their names engraved
on a plaque to be displayed in the library.
Send checks to Neighbors for a Rockridge
Library, 5856 College Avenue, #1 30,
Oakland 94618. Want information? Call
Nancy Dutcher, 653-6018. @

Page 10

— -_ _--—-

The Rockridge News

June 10, 1995

It’s back. The fog, that is. So, this must
be summer. Slather on the sunscreen and
head out for an adventure.

Open Studio Reminder

Eleven artists from the Rockridge
neighborhood are opening their stu-
dios to public view during the | 3th
annual East Bay
Open Studios

_ event on the
. _ weekends ofJune

f-_—s«'A'Q-1'1 and June
«17-18. Fora list

of local artists’
studios with ad-
dresses and a
summary of their
~ work, check last
~ month's
~~ Rockridge News.
For information
about the city-
' wide event, con-
~ tact the event’s
Pai sponsor, Pro
Arts, at 46l
~ Ninth Street in
yee, Oakland, (510)
ria 763-4361.

Karen LeGault, Locksley Avenue resident
and a participant in the Open Studios event,
will be showing this watercolor along with
her other works on rice and rag paper,
combining Chinese compositions and brush
painting techniques with Western color and
form.

it’s Elementary, My Dear
Christensen Heller

Christensen Heller Gallery (5831
College Avenue) will be featuring young
artists from Alameda’s Otis Elementary
School at a show that opens on Tues-
day, June 20 through Saturday, July |. A
reception for the artists will be held on
Saturday, June 24, from |-2 p.m. As
with previous students’ exhibits, all
proceeds from the sale of the art work
will go toward a cause of the children’s
choice.

Walk On the Wild Side
of College Avenue
(Which Side is That?)

Oakland Heritage Alliance, the city’s
umbrella preservation organization, will
again be sponsoring summer walking
tours from July through August. Lo-

cally, College Avenue’s commercial dis-
trict is the subject of anew walking tour
on Sunday, July 30, from 10 a.m. to 12
p.m., led by local historian Jennifer Katz
and long-time walking tour guide Sharon
Moore.

Other tour locales include Mountain
View Cemetery, Brooklyn Historic District
(and if you don’t know where that is,
you should definitely get out your walk-
ing shoes), Oakland’s Chinatown, and
the historic churches of San Antonio,
to name just a few of the sixteen tours.
To receive a full schedule, call Oakland
Heritage Alliance at 763-9218.

Did’ja Ever Wonder
How They Make Chairs?

In a ground-breaking move, the Cali-
fornia College of Arts and Crafts (CCAC)
is offering an Extended Education pro-
gram for the general public beginning
this summer — an exciting prospect.
Courses are offered at CCAC’s San
Francisco and Rockridge (5212 Broad-
way at College Avenue) campuses. Some
local classes have already started, but it
is still possible to register (if you act

SS

quickly) for a number of courses that
have not yet begun: Wood Surface Design,
Veneering, Chair Making, Designing Jigs
and Fixtures, Traditional Water Gild-
ing, and Practices and Principles of Join-

ery. The courses are all taught by suc.
cessful professionals and are offered on

aa’ A’

hoto: Sharon Beals :

=
John and Carolyn Grew-Sheridan with the =

“Fitting Chair’ they willusein CCAC’s summer
Chair Making class.

a not-for-credit basis.
According to CCAC’s new Director
of Extended Education, Nina Sadek, another

group of offerings is scheduled for the
fall, and an even more extensive pro-

gram will begin in January. To be placed
on CCAC’s Extended Education mail-
ing list or to register for a class, call
CCAC at (510) 653-3710.

If you managed to read through this
column, well, that’s an adventure of some
merit and you do get points for it. Advance
the cause: let the Muse know what cre-

ative things you’re up to. Send your news/
To The Muse at 5856 College Avenue,
#130, Oakland 946/18. &

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ti

Zoning Applications

This column provides a list of new and continuing City of Oakland Planning Department applications
as well as decisions affecting the Rockridge area. RCPC tracks all commercial and residential applica-
tions, usually provides comments on proposals to the City's Planning Commission, and brings to the
attention of the Rockridge community those propositions that merit community-wide concern

The information listed inthe column is taken fromthe Planning Commission's agenda, the Commission's
final report to the applicant, and/or the case file or comments made at public hearing. The number
following the applicant's name and address ts the Planning Department case number. Call the Planning
Department at 238-3911 for additional information on a particular item.

ROCKRIDGE AREA PLAN/CASE FILE
SAP 9.02

At May 24, 1994, hearing, Planning Com-
mission referred the Rockridge Area Plan, as
submitted to Planning staff by RCPC in March
1994, to the General Plan Congress for incor-

poration into City’s General Plan, as appro-
priate.

21, 1995, at 6:30 p.m. for further input and
consideration of guidelines to implement
amendments. &

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Proposal by Planning staff to streamline non-
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Your 36-word message: $15 (phone number
counts as one word). Mailto :RN Classifieds,
5856 College Avenue, #130, Oakland, CA
94618. July deadline is June 29.

Rockridge Expatriates Seek to
Return

Couple and toddler seek 2+ bedroom house
or flat for long-term rental. Looking for
quiet location, gas appliances, yard, near
BART. Excellent references. Call Katherine
or Alan at 559-9567.

Algae Comes to Rockridge

If you’ve heard about Super Blue Green
Algae and wanted to learn more, now is
your chance. Rockridge distributor offering
free trial to Rockridge residents. Recorded
message at 464-4542 or E-mail to
ljvw71@prodigy, com.

Alternative Pet Sitters

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loving, reliable care to your pets on a daily,

weekly, or overnight basis. Bonded and in-
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classical and pop standards perfect for wed-

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INSTALLATION - REPAIR - 220 WIRING THORNHILL ELEMENTARY SCHOOL
NEW CONSTRUCTION - REMODEL 5880 THORNHILL OR. * MONTCLAIR

FREE ESTIMATES M/W 5:30PM REGULAR

480-23rd ST. 834.6161 OAKLAND M/W 6:45PM — REGULAR

D EAST BAY SINCE KELLY 481-8803
SERVING Y SINCE 1932
on Coelho CALIFORNIA STATE CONTRACTOR LICENSE # 295612

Bus. 339-1174 |
Res. 934-0889

RESIDENTIAL REAL ESTATE SERVICES

BUY 8 CLASSES GET 8 FREE

VALID NEW STUDENTS ONLY

2Uth year specializing in

WSS CLEANING
With garment orders over $25 I
24 Hour or $3 OFF orders over $15
Mail Boxes, inc. Dry Cleaning only « Present with incoming order
U.S. Postal Contract Station er 199 Shipets j
5337 College Avenue | re: Se
Oakland, CA 94618 i Laundered |
(510) 653-2515 Everyday Special!
Mail Box Rentals at $7.50/Month thee ht ela i
- (4 —— a - | 9808 College Ave. Oakland f
owest Frices Aroun
3 601-1188 |
[ roe 7 ple Across from Lucky's
L aco - 0 & Zachary's Pi
Eee  - ---- A
AocKRIDGE PIZZA . .
é CALZONE| | zs OCETIOBE Rockridge Rockridge
| niece ae | Proven Results In
“Giron Buying and Selling Rockridge Homes
ESPRESSO Call Me Today.
FINE BEER Terry Kulka
5335 College Ave., ROCKRIDGE, Oakland, CA ‘
5 : GE, Oakland, CA 94618 Mies 339-1174
 imoted delivery area. No personal chects. $10 minimum for delivery We accept Vise, MasterCard & AE ~ Expect the hest.

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