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Vol. 2 No. 4 Issue No. 16 July 11, 1987

Rockridge Branch Library
Finds A Temporary Home

The use of a portion of the grounds of Claremont Middle
School fora temporary locaton for the Rockridge Branch Library
has been approved by the Oakland Board of Education, according
to Ms. K.G. Ouye, Administrative Librarian for Branch Libraries.

Ms. Ouye said the arrangement permits the City to locate
a portable building on the school grounds at the intersection of
Birch Court and College Avenue for a two year term with options
to extend.

Design of the proposed building is similar to the temporary
buildings used by banks and construction offices. Providing
approximately 1400 square feet of space, the structure will have
a ramp for wheelchair access, air conditioning and heating, new
shelving and wood siding.

The move to the temporary branch building is scheduled to
begin August 26, with opening planned for September 10, after
Labor Day. There will be a grand opening ceremony about a
month later.

See Library Home, page 8

¢« General Meeting Agenda Notes °

RocKRIDGE AREA SPECIFIC PLAN
STEERING COMMITTEE MEETS

WEDNESDAY , JULY 17 AT 8 PM.

This committee is composed of survey form respondents,
RCPC Board members, merchants and Neighbors planning
to assist with the RASP.

The meeting will focus on developing a format and
providing guidance for individua RASP committees in their
work on Specific Plann components such as Parking, Design

Review, Land Use, etc.

Rockridge News

Sponsored by the ROCKRIDGE COMMUNITY PLANNING COUNCIL, 6225 Ross Street, Oakland California

Circulation: 4,500 Residences; 200 Businesses

American Planning Association

Rockridge News Wins
Planners’ Award!

The American Planning Association (APA) Northern
California Section has awarded its Journalism Award to The
Rockridge News for Outstanding Coverage of Community
Planning Issues by a newspaper with a circulation below

100,000. }
The juried Award is made by the APA, a national organi-

zation of 23,000 professional and citizen planners, to recognize
achievements in City Planning. Recommending The Rockridge
News for this award, the jury said, “This publication exhibits
quality and effective coverage of community planning issues,
the presentation is excellent and it is a noteworthy and outstand-
ing newsletter by a volunteer effort.”

Jurors for this year’s program were Planning Directors from
Sonoma, Walnut Creek and Corte Madera, and Santa Clara County
and city planning consultant and Rockridge resident Ann Bogush.

Architect and RCPC Vice Chair Richard Smith nominated
The News for the award. In support of the nomination, he cited
the newsletter’s coverage of community planning issues and
traced its development from a single page handout to its present
eight page design.

The News will now be considered for the State Awards Pro-
gram and, if successful, will be submitted at the national level.
Rockridge residents and the City of Oakland can be proud to
have a neighborhood—based newsletter that is recognized and
commended by planning professionals as a model publication
to promote good neighborhood planning.

Rockridge News Editor Don Kinkead will receive the award
on behalf of the volunteers who contribute articles and hand

See News Award, page 5

Dates Calendar Events Calendar Dates

College Avenue Presbyterian Church: Recycling and, RASP
Steering Committee.

Temescal Branch Library: Telegraph Avenue Specific Plan.

*Wednesday July 17 7:30pm RCPC General Meeting

7:30 pm Upper Telegraph Coalition
Next Issue of The Rockridge News.

«Wednesday July 22
« Saturday Sept12

3x This is the July/August Combined Summer Issue! Watch For The Rockridge News in September.
Thank you for your support and good wishes!

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The Rockridge News

July 11, 1987

Page 2

The Rise And Rise Of Dreyer’s Grand Ice Cream

By Andrea Gabriel

the next 70 years making ice cream his business.

He was born in Germany in 1888 and was an immigrant to this country.
was working as a galley boy aboard the transatlantic steamer §.§. Leviatho

One night, as part of his duties, he worked up a dessert — it was cold an

Dreyer's Grand Ice Cream began in 1928 when William Dreyer and Jos
facturing plant on Grand Avenue in Oakland — humble but ambitious beginnings. 3
is now big business with 850 employees, markets in most regions in the U.S., mar
the U.S., an expanded product line and sales in 1986 of $134 million.

But I am interested in history and wondered what Dreyer's was like way ba
small business to a big one. John Thomason, a vice president of Dreyer s agree
origin and its development. Much of the information is from our interview, since very
some information is researched from other sources. My thanks to Diane McIntyre of

In 1905, so the popular story goes, he

n.
d creamy, and a Success. The man spent

eph Edy founded their first store and manu-
Vhat began as a small local company

kets in several countries outside of

ck when, and how it evolved from a
d to talk to me about the company’s
little of Dreyers’ history ts recorded;
Dreyer's for additional information.

AG 69

Part I

n 1910, twenty-two year old William Dreyer moved
| to the Bay Area and joined the National Ice Cream

Company of San Francisco as an ice cream maker.
In the 1920’s he worked for the Peerless Ice Cream Company

in Sacramento and became well known in the business. For
his knowledge and expertise in the field, he was appointed Pro-
fessor of Advanced Ice Cream Manufacturing at UC Davis where
he occasionally held workshops and seminars.

In 1928, William Dreyer and Joseph Edy, a candy whole-
saler opened the Grand Ice Cream Company in Oakland, the
name referring to its site on Grand Avenue. The business had
just a handful of employees — ice cream was made in five gallon
metal tubs in three flavors — chocolate, vanilla and strawberry.
Combining food sales, ice cream and candy, the business
expanded; other stores were opened in Oakland and in Berkeley
under the name of Edy’s Grand Ice Cream. A 1926 Model T
Ford packed with ice delivered ice cream from the factory on
Grand to various locations.

The decor of Edy’s restaurants in the 1930’s and 1940's was
fancy, if not elegant: tall roomy booths and ice cream and candy
counters selling Edy’s boxed chocolates; breakfast, lunch and
dinner served at Edy’s bar by waitresses in black uniforms,
starched white aprons and hats; and Mr. Dreyer’s concoctions
served at the fountain. There is an Edy’s sull operating in
Berkeley at Shattuck and Allston. Step into a time warp and
get a feeling of what these stores must have been like then.

Dreyer and Edy operated in business together for nearly 20
years, before the partnership dissolved in 1947. Replacing his
name with Edy’s, Dreyer moved his operation — factory and
all —to its present location on College Avenue. Edy continued
in the wholesale candy business and for awhile in the 1950’s
operated a small ice cream factory on Telegraph Avenue. It
was shut down in the mid-1960’s.

Dreyer’s Grand Ice Cream on College Avenue had a fountain

and a grill which made it a popular stomping ground for Cal
students. The restaurant still served breakfast, lunch and dinner

and was a great place to go for burgers. It remained a popular
gathering place for students until the mid—1970’s when the char- »
acter of College Avenue changed to a more business oriented
district. Nevertheless, many Ne! ghborhood old—timers (and not-
so—old timers) still lament the loss of the comfortable fountain/
restaurant that served wholesome food at reasonable prices.

According to Mr. Thomason, William Dreyer was a gentle
but stern taskmaster, dedicated to manufacturing a quality
product. He was involved in every aspect of his business In
later years, when the short, blue-eyed man with the slight German
accent entered his factory orice cream parlor, employees “almost

lined up at attention”.

“He loved to fool around and make concoctions,” says Mr.
Thomason. Flavor companies came to him. He would some-
times use their ideas with his modifications and people in his
plant would name the flavor. And there’s the famous story about
how Mr. Dreyer took a pair of scissors and cut up some
marshmallows to create the famous Rocky Road. Other flavors
he developed include “Candy Mint” and “Toasted Almond”.

He was also a man involved in community affairs and pro-
fessional organizations. He loved to tell stories and play cards
with his buddies at annual dairy outings. John Thomason relates
the story of how at one of these outings, Mr. Dreyer was involved
in a card game with a group of men, one of whom was a dairy
equipment salesman who was to close a deal with Mr. Dreyer
the next day. Mr. Dreyer lost and wasn’t happy about it. The
next day when the salesman came calling to close the lucrative
deal, Mr. Dreyer, without blinking an eye, refused to comply.
He refused to order the equipment, and held fast, for awhile.
Finally, when he thought the salesman had had enough, Mr.
Dreyer relented with the exclamation, “I hate to lose”.

——

Part Il of “The Rise of Dreyer’s” looks at the path of ownership
from William Dreyer through Ken Cook, a Dreyer protégé who ex-
panded Dreyer’ smarketing area, to current corporate owners T. Gary
Rogers, Chairman of the Board and Chief Executive Officer and
William F. Kronk, Ill, President, who have added distribution of other
products to the firm's activities and brought it to its present size.

_————

July 11, 1987

The Rockridge News

Page 3

Call For Bricklayers

City Asks Neighborhood
Help To Restore Pillars

Two brick pillars grace the intersection of College Avenue
and Birch Court, flanking the pleasant entrance to the Birch
Court cul-de-sac. Once wired with electricity and street lamps
and sporting wrought iron streetsigns, the pillars today lend a
touch of nostalgic design to College Avenue.

One of the pillars, badly damaged in an automobile collision
two years ago is now close to repair by the Department of Public
Works.

Ms. Annette Floystrup, Birch Court resident and RCPC Board
member, is working with the City and St. Albert's College to bring
about restorauon of the damaged landmark pillar.

Office of Public Works representative Mr. Gordon Gahagan
explained that there are unique aspects to this reconstruction job.
The bricks, known as “blow-out” bricks because they are black-
ened and gracefully distorted by fire, are not available these days.
Furthermore, he said, the City has no brickmasons on its staff.

St. Albert’s College, at the end of Birch Court, solved the
supply problem with a donation of similar bricks from a pillar
on their property. Mr. Gahagan hopes the labor problem can be
solved by Neighbors with masonry experience to help with the
work. “We are looking for someone who can supervise or do
the brickwork,” he said. “The City will pay the bill.”

Neighbors with experience or suggesuons may call Ms.
Floystrup at 652-6794.

Rockridge Resident Gains
Appointment To City Commission

Neighborhoods are gaining a greater voice on City commis-

sions!
At last Tuesday’s City Council meeting, Ms. Annette

Floystrup, RCPC Board Member, was swom in by Mayor Lionel
J. Wilson as one of the new members on the City’s Economic

Development Advisory Commission.
Mayor Wilson welcomed Ms. Floystrup and three other ap-

pointees to the Commission, saying he expected the new members
to bring much needed new ideas and action to an important and

lately quict arm of City government.

Datafocus, RCPC And CAMA
Not Able To Find Agreement

Ata May hearing before the Planning Commission, Datafocus,
RCPC and the College Avenue Merchants Association were
encouraged by the Commission to find agreement concerning
Datafocus’ occupancy of ground floor retail space with a non-

conforming use.
The company and the Neighborhood and business representa-

tives could not agree on alternatives acceptable to all.
The matter returned to hearing July 8.

RASP Component

Traffic Committee
Grapples With Issues

Hazardous intersections, lack of residential and commercial
parking and poor traffic circulation design are planning concerns
the Rockridge Area Specific Plan (RASP) Parking and Circulation
Committee tackled at its first meeting, held June 30.

The committee, one of many formed by Rockridge Neighbors
to develop elements of the RASP, considered several preliminary
suggestions to relieve traffic problems:

- alternative traffic light sequencing for the Claremont/

College intersection;

e more efficient use of existing parking lots;

° assessment of amenity fees to developers unable to

provide on-site parking;

e review of current parking supply standards (zoning

ordinance);

° changes in some areas to prohibit left turns.

Committee members invited interested Neighbors and College
Avenue Merchants to contribute their time and ideas to the
development of this aspect of the Rockridge Area Specific Plan.

Future committee meetings will consider studies to be con-
ducted, application of data collected by the UC Urban Design
Studio and the development of specific plans and recommenda-
Lions.

To work with the committee, call:

Donna Goldman 653-0732
Sylvia de Trinidad 653-7686
Brooke Levin 653-7522
Kathy Herman 652-3160.
The next meeting is scheduled for July 29, 1987, 7:30 pm.

Call for details.

—Brooke Levin

Checks and letters supporting the RCPC
Envelope Fund Raising Drive continue to
arrive daily!

This tangible and enthusiastic Neighbor-
hood support shows the kind of spirit that has
made the Rockridge Area and its residents
known throughout the City. Congratulations!

Keep those cards and letters (and checks)
coming! We’ll have a full report in the Fall.

Thank you. EO 5

Don Kinkead
Treasurer, RCPC

Te

July 11, 1]

Page 4

The Rockridge News

|

Mayor Goes To The Summit
To Show He Can Go To The Mat

Mayor Lionel Wilson met the press and the public Tuesday
evening, July 7 at KTVU ina live televised question and answer
session some observers felt was designed to prove he is not afraid
to meet the public.

This show, billed as “The Oakland Summit”, followed the
Mayor's recent last-minute withdrawals from a radio question
and answer program and from a public meeting sponsored by
Oakland Community Organizations.

Occasionally combative, benignly genial and ready with an
answer for all questions, the Mayor fielded questioners’ concerns
about the Council’s financial decisions, the City’s solvency,
public safety and Police Department morale, and personal security
in the City.

RCPC Boardmember Don Kinkead attended the studio session
and discussed his impressions of the program.

“It's always a good idea when public officials are publicly
available,” he said. “The best thing that may come out of this

Was a Suggestion that the Mayor hold similar meetings on aregular
basis.”

Mr. Kinkead added, “The Mayor had answers for all the

questions he was asked, but not all the questions got asked. |
wanted to ask him the following:

« “Shortly after the OCO program, the Mayor announced
a new spokesman would handle his public relations. Why, at
a ume of budgetary crisis and reported insolvency, was a new
PR position established?;

- “The Planning Commission has had a vacancy for a year
or so, yet Commissioner Arce was summarily replaced. Why
is a situng Commissioner replaced while a vacancy on this im-
portant City panel lingers?

« “Every time concerns about the bonds sold to raise capital
for the A’s and Raiders ventures are brought up, questioners
are chided for not having all the facts or understanding the situ-
auion. Why haven't the Mayor and City Council at least made
a clearer case for their decisions? How are the law firms that
handle the bond issues for the City selected?”

A generally supportive studio audience composed of City
Council members, business and civic leaders and members of
Neighborhood Associations felt the Mayor acquitted himself well
and roundly congratulated him at the conclusion of the show.

|

Big Book For The Library,
Big Impact For Rockridge

The Library has a new book on its shelves and it’s a biggie!
Three and a half inches thick and weighing in at over two pounds,
the yellow jacketed tome is packed with studies lavishly illustrated
with a wide sclection of maps, charts and tables.

Officially (and very fully) titled Background Papers on
Planning Issues in land’s Rockri District: ;
Land Use and General Plan Topics, the book is the final report

of the wide ranging and thorough examination of the Rockridge
Neighborhood made by the graduate students of the U.C. Studio
in Design led by Professor Elizabeth Deakin.

The information represents countless hours of data collection
and anyalysis of the physical, commercial and aesthetic aspects
of life in this area of Oakland. The findings of each section
of the report will help guide decisions and final directions
necessary to the development of the Rockridge Area Specific
Plan (RASP).

The Studio findings were presented in a public meeting last
month at a special community meeting at the College Avenue
Presbyterian Church. The students presented their data, maps
and charts and answered questions from Neighbors in the au-
dience. Final recommendations were reserved for publication
in this final report.

The book is at the Rockridge Branch Library . Check with
the Reference Librarian for details about its availability.

Happy reading!

LAURA
ELLIOTT

Certified Acupressurist
415-548-7794

—————

Suggested minimum; $10 per category

———<—<—

RCPC Registration — Donation Form

J Enroll Me as a Registered Member of the Rockridge Community Planning Council!
I have enclosed a check payable to RCPC for my tax-deductible donation for a year’s registration

(own nn oa ae ee SSS SS SSS SSS Pee See >
:
'
j

Registration Donation

Don Kinkead

5626 Oak Grove Avenue

Rockridge News D
° ee Oakland, CA 94618

Legal Fund Donation

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1 Yes

and other support areas I have checked olf:
[| Name:

Address: ,

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< Phone: $

Thank you!

July 11, 1987

The Rockridge News

Page 5

Upper Telegraph Coalition

Considers Telegraph’s Future

The Upper Telegraph Coalition (UTC), representing eight-
een business and Neighborhood organizations, met at the
Temescal Library Thursday, July 2, to discuss planning for the
future of Telegraph Avenue.

Mr. Alvin James, Director of City Planning, Vice-Mayor
Marge Gibson Haskel, District 1 City Councilmember and Mr.
Don Kinkead, RCPC Boardmember addressed the interested
group of more than thirty Neighbors about the strategy, devel-
opment and implementation of a Specific Plan for Telegraph
Avenue from 38th Street to the Bekeley line (Woolsey Street).

Options available to the Coalition range from developing
sweeping changes to the zoning and design of Telegraph Avenue
to simply fine-tuning existing regulations.

Speakers stressed the importance of communication among
residents and business interests to develop the most meaningful
proposals.

UTC, presently organized on the basis of eighteen groups,
secks to include as many groups as possible. The next meeting
will be Wednesday, July 22, 7:30 pm in the downstairs meeting
room of the Temescal Branch of the Oakland Public Library,
Telegraph Avenue at 52nd Street.

Groups interested in the future planning of Telegraph Avenue
are urged to send representatives to this meeting.

Call John Wagers, 653-1871 or Jo Ellis, 653-3210 for further
information.

—John Wagers
Robert Haas

News Award, continued from page 1

deliver the monthly publication at an APA Awards Banquet
Thursday, July 16, 1987, at the UC Berkeley Faculty Club.
Call Ann Bogush at 896-5900 (day) for more informa-

tion about the Awards Banquct.
—Ann Bogush

Ti Bacio Ristorante

is a new restaurant in
| Rockridge serving
i A authentic Italian cuisine
for lunch and dinner.
Bring a friend for
lunch or dinner with
this ad and we'll pay

for their entree.
5301 College Avenue, Oakland (415) 428-1703

RCPC Board Fills Two
Vacancies: [wo More To Go

The month of May brought several important changes to the
RCPC Board:

¢ Board Members Mark Aaronson and Peter Goldsmith,
elected in December 1986, resigned from the Board and were
reconstituted as the co-chairs of the new RCPC Advisory
Counsel. They will head up a committee of Neighborhood
attomeys who will assist with legal advice and counsel on
Rockridge planning issues. Interested in joining the legal
support crew? Call Mark Aaronson (w: 543-9444) or Peter
Goldsmith (w: 772-6344).

¢ there are two new faces on the RCPC Board of Directors:
Former Board member Annette Floystrup (652-6794) and
Clifton Street Neighbor Brooke Levin (653-7522) were
appointed by the Board to complete the terms of Mssrs.
Aaronson and Goldsmith.

* two additional Board vacancies were created; Board Member
Barry Epstein resigned, and the Board voted to change the
composition of the RCPC Board of Directors. In place of
nine Directors elected from the membership and two Direc-
tors appointed by the College Avenue Merchants Association
(CAMA), there now will be ten Directors from the mem-
bership and one Director appointed from CAMA.

These changes will help the RCPC Board deal with a chal-
lenging and growing workload that includes keeping track of
weekly City Council agenda items, bi-monthly Planning
Commission agendas, regular outreach to other Neighborhood
Associations, twice-monthly RCPC meetings, Rockndge News
editorial and distribution activities, and Rockridge Area Specific
Plan development.

The Board is eager to fill the remaining two vacancies with
visionary, energetic workaholics who tolerate evening meetings
and telephone conferences. Prospective Board members are
encouraged to have a broad community interest rather than a
single issue focus. Familiarity with planning and technical
matters is not necessary: this is a leamn—as—you—go opportunity.

We’re looking forward to some exciting times. If you are
interested in filling the vacant Directorships for the remaining
quarter of the year, or if you know of someone who might be
ready to sign on, please call RCPC Chair Barbara Anderson
(655-3499) or any other RCPC Board member by July 31st.

—Barbara Anderson

Chair, RCPC

Warm Thanks and Best Wishes
from the RCPC Board of Directors and
the whole RCPC Membership
to resigning Board Member
Barry Epstein
for all his work on behalf of
the Rockridge Neighborhood.

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July 11, 1987

Page 6 The Rockridge News

Of General Interest:

City: Marge Gibson Haskell

On Magicians, Mayors,
Councils And Budgets

The Masthead of this column, this month, should show a
rabbit being pulled out of a hat — that is what the Mayor and
City Council did once more to balance the City of Oakland’s
budget.

A one time $3 million refund from the State PERS retirement
fund, an advance in the amount of $5 million, negotiated by
Mayor Wilson, from the Port of Oakland and a sharp squeeze
on the Fire Department totalling $2.9 million from operations
and maintenance and personnel (which I opposed as to fire station
personnel cuts) saved the City.

The neighborhoods advocated a “‘no cut in services” policy
and the Council did its best to achieve that. It raised revenue
by continuing the 20% special over-ride on the business license
lax and over the protests of the convention and visitors industry
imposed a 2% increase in the transient occupancy tax on hotel
rooms (bringing us to parity with neighboring cities).

Through these actions, police personnel levels were held but
there was no service augmentation for police or any other de-
partment.

Next year will be worse. We will have increased community
demands for service while again facing at least an $8 million
deficit. It is not likely that a good fairy will drop another PERS
or Port contribution in our laps. How scarce resources are to
be allocated or whether we can find revenues that will permit
services to be delivered as demanded by the community are
issues we must address together.

The bridges between all of us must be strengthened more
now than ever before. I need your input on how to solve next
year’s foreseeable budget crisis. Shall we look at a tax over—
ride? Should it be for police? fire? police and fire? other
public services?

What do you think? Let me know.

—Marge Gibson Haskell

Vice Mayor
273-3266

Schools: Sheila Jordan
On Budgets And Battles

Following my inauguration on June 25, I was immediately
faced by an important decision: how to vote on the district
budget. The School Board was presented with a proposed budget
that included $23 million in cutbacks, the amount necessary
to balance the budget given the proposed level of state funding.
Happily, $6 million in administrative Cuts were mandated by
the budget, trimming down a historically oversized and inef-
ficient central office. Unhappily, the other $17 million will
result in severe cutbacks of necessary staff and special programs.

I voted “no” on this tentative budget. In doing so, I hoped
to send a message to Sacramento that the level of state funding
of education, even before the latest round of disastrous cuts
in education, was inadequate to meet the needs of Oakland’s
children. With urban impact aid and other special programs
being cut from the governor’s budget, there will be an imme-
diate impact next year on the quality of education the Oakland
school system provides.

Let’s look at just three items in the cuts:

1) A reduction of over one-half of school psychologists |
and nurses. Even before the cuts, many parents complained
about the limited number of school nurses the district provides.
The vital public health role played by school nurses, ensuring
that each child receives all necessary vaccinations, will be nearly
impossible to carry out. The layoffs of school psychologists
likewise implies a lowering of service to those children who
need special help the most.

2) Cuts in instructional assistants. The removal of SIP
(School Improvement Program) funds from the governor’s
budget has resulted in the laying off of hundreds of classroom
instrucuional assistants in the elementary grades. In effect, this
means that elementary teachers will have less time for small
group work and individual attention.

3) Reductions in the size of the teaching force. The district
budget included the layoff of “temporary” (non-tenured, usually
first-year) teachers.

The list of programs and staff cuts goes on and on. In short,
there is no way that the governor’s budget and the tentative
budget adopted by the School Board will not have far-reaching
negative implications for the schools next year.

By the time you read this, I will have joined with the
Alameda—Contra Costa County teachers’ association and with
many parents to protest the failure of the legislature to override
the governor’s veto of $700 million in surplus funds that could
have gone to the public schools. The demonstration was held
in Walnut Creek at the office of the only assemblyman in this
district lo vote against using the surplus funds for education.
If you'd like to get involved in our ongoing effort to secure

adequate education funding or just want to get involved, please
call me at 652-7823.

—Sheila Jordan
School Board

July 11, 1987

The Rockridge News

Page M

Ask Not For Whom The
Bell...Hey, Where’d It Go?

As far back as the mind of local history can recall, the Art
Stone property has been casually decorated with cast concrete
fountains, bird baths, elves, vases and other artistic lawn bric—
a—brac.

For nearly as long, the central feature of the yard has been
a large replica of the Liberty Bell, reportedly created for the Bi-
Centennial.

The other day, a Neighborhood observer noted the bell being
packed up and moved by City workers and determined to find
out what was going on!

Well, as faithful readers of The Rockridge News will recall,
the City has purchased the Art Stone property for eventual use
combining a parking lot and some other public—oriented non—
automotive use (hint: Rockridge Branch Library).

Now that it owns the property, the City — as a part of its
property management function — cleared the lot of debris, weeds
and, /Jo!, the bell.

Mr. Gordon Gahagan of the Public Works Department was
contacted about the bell and the decision to move it. According
to Mr. Gahagan, there was no actual decision to move the bell,
it just sort of happened. The bell is safely at the City’s District
1 corporation yard, awaiting disposition, he said.

Members of the RCPC and CAMA Parking Committee want
a place for the bell in the final plans for the Art Stone property;
the RCPC Board has written to the City stating this wish.

Call Parking Committee members Mr. Marc Beyeler at
654-6787 or Mr. Kevin Brown at 654-8707 to let them know
how you feel.

They poll for thee.

Shop With College
Avenue Merchants

Shop Oakland Stores

( Enjoy Your Meal In Our Garden Patio 2)

Or Order To Go

pizzeria

e Calzone ° Pizza ¢ Salads °
e Wine & Beer °

Guglielmo

5 p.m. — 10 p.m.

|
|
|
|

\ 5461 College Avenue ° 653-2911 ,

A Message From The Merchants:

“We Support Current
College Avenue Zoning”

CAMA supports the existing C-31 Special Retail Commer-
cial Zone in Rockridge. This zoning was established to promote
attractive retail storefronts oriented to pedestrian comparison
shopping in Rockridge because it is a particularly pleasant area.

On May 9, 1984, the general membership of CAMA adopted
this policy of support for the C—31 zone:

“The College Avenue Merchant’s Association has worked to
promote and maintain the neighborhood character of College
Avenue. The Association supports development that is consis-
tent with the current mix of buildings, residences, and businesses
and within current zoning and usage requirements. We will
welcome projects that follow the intent of the Merchants and
Residents who worked so hard to establish our present zoning.

Among our specific desires are:
¢ Neighborhood oriented businesses;
° Maintaining the integrity of zoning;
¢ Avoiding predatory rent increases;
e Adequate provisions for parking and traffic.”

This policy is the foundation for our positions on particular
uses and developments. We feel it best represents the interests
of our membership and the residents of Rockridge.

We welcome your comments and suggestions about this, or

any other matter. Our address is:

CAMA
6201 College Avenue
Oakland, CA 94618.

I can be reached at:

Chimes Grocery
5642 College Avenue
Oakland, CA 94618
428-9256.

—Eddie Zeidan
CAMA President

oin Author Irving Stone

AMAZON CARIBBEAN CRUISE
ADVENTURE

e October 16-31 Aboard the deluxe «
SAGAFJORD

includes Free Yi es aa
call Delta Tours oe

415) 421-SHIP

Production and distnbution of the Rockridge News is all a volun-
tary effort. There is, however, a substantial monthly pnnting bill.
Your donations to RCPC help meet that cost. Thank you for helping.

=" eo.

The Full Service Copy Centers

CG er Se Fae oer eh ere es

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July 11, 1987

Page aN

The Rockridge News

Library Home, continued from page |

Ms. Lee White, Director of Libraries, has been adamant in
her efforts to keep the Rockridge Branch open while planning
for the new branch continues. The RCPC Library Committee
has worked closely with Ms. White, the City Manager’s office
and the Department of Public Works to help with planning the
temporary move and the permanent relocation. Ms. Ouye offered
her personal thanks and the thanks of the Library Department
for Neighborhood help in locating space and planning for the
move. “People in Rockridge helped us a lot with suggestions
and support,” she said. “It’s been a real morale boost for the
staff.”

Neighbors who want to help with the move may give their
names to the Rockridge Branch librarian or call Library Commit-
tee member Ms. Michelle McQuaid at 658-4585 to offer help
or suggestions.

A permanent location for the branch is planned as part of a
mixed-use parking facility slated for the Art Stone property at
the intersection of College and Hudson Avenues. The RCPC
Parking Committee is working on plans and details for this
eventuality. Call Mr. Marc Beyeler at 654-6787 to work with
this Committee.

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Se
a

Got something planned you'd like to have
The Rockridge News tell about?
Call Don Kinkead at 655-7474 or write to
5626 Oak Grove Avenue,
Oakland 94618 (of course!) and let us know,
September issue deadline ts September 4.

Compuserve number 76527, 35

Chimes
Grocery

7 AMto Midnight 7 Days A
5642 College Avenue At Rockridge BA

428-9256

Chimes would like to thank
everyone who helped make
our 22nd anniversary cele-
| bration a success! The following
| businesses contributed merchan-

| dise or discounts:

CAFE RITZ

COTTONS

DOUBLE RAINBOW ICE CREAMS
EDIBLE COMPLEX

E.G. KROEGER CHOCOLATES
FIGARO GELATO

GRACE BAKING

OLIVETO RESTAURANT AND CAFE
PENDRAGON Books

PIZZERIA GUGLIELMO
ROCKRIDGE CAFE

| And a big THANK YOU to the
residents of ROCKRIDGE who
have patronized Chimes for over
22 years!
Eddie Zeidan,
Properietor